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Enhancing Rotaract:Engaging members and motivating volunteers
Emily Wood – District Rotaract Representative, District 9630, Australia
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2002:
1.2 million Rotarians2012:
1.2 million Rotarians
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The right people, getting the right information, at the right time
Effective communication
+What motivates Rotaractors to volunteer?
+1. The desire to help others
Community and
International Service
+2. The desire to learn new things
Professional Development
+3. The desire to make new friends
Club Service
+Channels of communicationHow do people learn about Rotaract?
83%
+What is our message?
+Bus advertising campaign
+Bus advertising campaign
+Newspaper article
+District brochure
+Social media
+Website
16+Rotary Down Under (RDU)Magazine
September 2011
Full page article
+Things to remember
Tailor communication to match people’s motivations
Promote a consistent image
Be Rotaract!
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Enhancing Rotaract:Engaging members and motivating volunteers
www.EnhancingRotaract.wordpress.com