Saturday, October 21, 2017 – 12pm to 10pm 600+ ARTISTS | 90+ BANDS | FREE EVENT
Celebrating15YearsastheNearSouthside’sPremierArtsEvent Sinceitsinceptionin2003,ArtsGogglehasevolvedintoapopularfestivaloftheartsinthiseclecticneighborhoodofhistoriceleganceandurbanismimmediatelysouthofthecentralbusinessdistrictofFortWorth.Thisfreetothepublic,family-friendlyeventattractsacrowdasdiverseastheneighborhooditselfwithlivemusic,artisticdisplaysofeverykind,food,drink,andfunforeveryone.ArtsGoggleisunlikeanyeventinFortWorth,asresidentsfromthenearbyFairmount,MistletoeHeights,BerkeleyPlace,andRyanPlaceneighborhoodsarejoinedbymedicaldistrictworkersandvisitorsfromthroughouttheregionforacommunityopenhousefocusedintheNearSouthside.NeighborhoodBusinessesTransformintoArtGalleriesMagnoliaAvenuebusinesseswillopentheirdoorstoshowofftheworkofawidearrayoflocalartists.ThisnewArtsGogglespecialfeaturewillbecalledGalleryatGoggle,andwillshowcasefineartandgallery-qualityartistsinsideeachoftheparticipatingbusiness,oraswecallthem“venues”.InsupportoftheFortWorthartscommunity,thesebusinessescleartheirwalls,rearrangefurniture,andtransformtheirtraditionalworkenvironmentsintogalleryspacedisplayingtheworkofArtsGoggleartists.Venuesreceivenocompensationforhosting;infact,theygotogreatexpenseandeffort.ThisuniquepartnershipbetweenbusinessandartistisadistinctivefeatureofArtsGoggle.WehopeyouwilljoinusindoorsforthisspecialArtsGoggleexperience!TakingIttotheStreetInadditiontoGalleryatGoggle,ArtsGogglehostsanoutdoorstreetpartyspreadingmorethanamileacrosstheMagnoliaVillage.ThestreetfestivalclosesMagnoliaAve.tocartrafficfrom8thAve.toSouthMainStreetandfills18blockswithmore650visualartistsboothsandfourstageswithmusicandperformanceartofallvarieties.ThisexcitingstreetfestivalatmospherethatcompletelytransformsourNearSouthsidepublicspaces.Oneoftheevent’sgoals–alongwithcelebratingartofallkinds–istoshowcasetheuniqueandmemorablecharacteroftheNearSouthside.Thevibrancyandexcitementoftheoutdoorblockpartycapturestheneighborhoodspiritperfectly,asfriendsmeettoshareArtsGogglehighlightsanddiscoveries.ItiseasyandsafetoseeeverythingArtsGogglehastooffer.Visitorsareinvitedtoparktheircarsand
rediscoverthisrevitalizedurbanneighborhoodbyfootorbybicycle,includingFortWorthBikeSharingbikes.ArtsGogglepridesitselfinhostingacasual,approachableandvibrantenvironmenttoappreciateartandlearnaboutthetalentswithinourowncommunity.Formorethanadecade,ArtsGogglehasbeenthelaunchpadformanyartistsshowingtheirworkforthefirsttime.ArtsGoggleprovidesasupportivesettingforbothaspiringandprofessionalvisualartists,todisplay,sellandseekcommentontheirartwork.Embracingallarts,theeventalsoboastsanimpressiveprogramofperformanceartandmusic.The2016ArtsGogglefeaturedmorethan90bands,manyofwhichhavememberswholiveorworkintheNearSouthside.TheentertainmentatArtsGoggleisdiverseandshowcasesmusicfromavarietyofculturesandstyles.TheeventpartnerswithartsorganizationsacrossFortWorthtodrawattentiontotheirprograms.InyearspastArtsGogglehashostedtheFortWorthOperaforpop-upconcerts;showcasedBalletFolkloricodeAztecaforacolorfuldanceperformance;andhostedTheBucketListJazzBand,abanddedicatedtothelifelongdreamof90-year-oldJimMilamtoresurrectDixielandJazz.AffordableforArtistsandPatronsTheeventiscommittedtokeepingartist’sfeesaffordablebyrequiringaregistrationfeeofonly$45,withnoothersfeestoparticipate.ArtsGoggleisfreetothepublic,withnowristbands,tickets,admissioncosts.Unlikemanypopularfor-profiteventsinFortWorth,ArtsGoggleisproducedbyanot-for-profitcommunityorganizationandthushasnoneedtoproducerevenue.Instead,theeventisexclusivelyfocusedoncreatinganenvironmenttoappreciateandcelebratethearts.Allfundsraisedfortheeventwillbededicatedtoproducingamemorableandsuccessfulexperienceforartists,venuesandpatronsofallages.EventProducerArtsGoggleispresentedbyNearSouthside,Inc.,thenon-profitredevelopmentorganizationworkingtorevitalizethisimportanturbanneighborhood,inpartnershipwithoursisterorganizationHistoricSouthside,Inc.Theeventhasregularlydrawncrowdsof7,000-10,000andhasexperiencedincrediblegrowthoverthelasttwoyearswithacrowdestimatedat30,000attendeesis2015and40,000attendeesin2016fillingthestreetswithvisitorsofallages.ThesceneisawonderfullypleasanttestamenttothecommunityspiritthatfillstheNearSouthside.ArtsGoggleisanexpansionofNearSouthsideInc.’seffortstopromotetheNearSouthsideandbuildthecommunityfabricessentialtoourcontinueddevelopment.Sinceourfoundingin1995,NSIhasleddevelopmentandpromotionalinitiativesthathavesuccessfullytransformedtheNearSouthsideintooneoftheregion'smostdistinctiveandvibranturbandistricts.SignsofNSI’s20-yearrevitalizationeffortareevidentthroughoutthedistrict,perhapsmostapparentalongMagnoliaAve.,S.MainStreetandParkPlaceAve.,hometothecity’smosteclecticselectionoflocally-ownedrestaurantsandpubs.TaxInformationHistoricSouthside,Inc.,managedbyNearSouthside,Inc.,isa501(c)(3)non-profitorganization.SponsorshipcontributionsmadetoHistoricSouthside,Inc.aredeductibleascharitabledonations.W-9formswillbeprovidedatyourrequest.
SPONSORSHIPINFORMATIONNSIisseekingatitlesponsor,stagesponsorand18blocksponsorsforthe2017ArtsGoggleevent.TheeventprovidesauniqueopportunityforcompanytopromoteitsbrandtothousandsofattendeeswhilealsosupportingatremendouslypopularcommunityeventthathasbecomeatreasuredcomponentoflifeintheNearSouthside.Termsandbenefitsofsponsorshiparelistedonthenextpage.SponsorshipcontributionsmadetoHistoricSouthside,Inc.aredeductibleascharitabledonations._______________________________________________________________________________________________________________ TITLESPONSOR $10,000
• NamingRightsYourcompanyname/logowillbeintegratedintotheeventbrandingtoread:
NearSouthside,Inc.presentsArtsGoggle
hostedby<YourCompanyNameorLogo>
• ProductExclusivity
Noothercompanyinthesameindustrycategorywillbepermittedtosponsortheeventinanycapacity.
• AdvertisingExposure
Yourcompanywillreceive"topbilling"inallourmarketing,publicrelations,advertisingandpromotionalefforts,toincludelogoplacementon:
o Two½pageFortWorthWeeklyadvertisementso OnefullpageFortWorthWeeklyadvertisemento ExclusivefullpageadvertisementforyourcompanyintheofficialArtsGoggle
digitalprogramo UseofArtsGogglelogoinyourownadvertisingandpromotion(priorapproval
required)o UseofNearSouthside,Inc.logotoexhibitpartnershipwithourorganizationin
youradvertisingandpromotions(priorapprovalrequired)
• PrintedMaterials&SignageYourcompanynameorlogowillreceive"topbilling"inallprintedmaterialsandsignagetoincludelogoplacementon:
o Coverartworkfortheofficialdigitalprogramo Postersdisplayedatlocalbusinesses–1,000pieceso AllArtsGoggleeventsignageo AnyadditionalArtsGogglepromotionalmaterials
• StageExposure
o LogoplacementonbanneratMagnoliaAve.Stage#1o LogoplacementonbanneratMagnoliaAve.Stage#2o LogoplacementonbanneratMagnoliaAve.Stage#3o LogoplacementonbanneratMagnoliaAve.Stage#4
• SocialMedia&DigitalYourcompanynameorlogotobefeaturedon:
o Facebook§ NearSouthsidepagebannerimageforonemonthpriortotheevent.§ ArtsGogglepageforonemonthpriortotheevent.§ ArtsGoggleEventInvitationforonemonthpriortotheevent.§ YourcompanyFacebook,Twitter,orothersocialmediapagesand
websitetobefrequentlytaggedinArtsGogglerelatedpostsonNearSouthsideFacebookpage,ArtsGoggleFacebookpage,andArtsGoggleEventInvitation
o ArtsGogglewebpageatwww.nearsouthsidefw.orgwithlinktoyourwebsiteo DigitalnewslettersandcommunicationsrelatedtoArtsGoggleincludingmonthly
NSInewsletterbeforeandaftertheevent,weeklyTheNearSouthsideBuzznewsletterpriortotheevent,andalle-blastspromotingArtsGoggle.
• TheArtof<insertyourindustryhere>!
Whethercraftbrewing,banking,insuring,designing,manufacturing,ormarketing-yourcompanywillbegivenuptothreeprimelocationspacesforatentforcompanypromotions(tobesuppliedandstaffedbyyourteam)throughouttheeventfootprint.Thisopportunitygivesyoumaximumface-to-facemarketingexposurewiththethousandsofArtsGogglepatronsinamemorableandcommunitydrivenmanner.Suggestionsforhowthisspacecouldbeusedduringtheeventforabank:
o ArtCents-ability–Coinscouldbeusedtomakealargepublicmuralonblankcanvasorplywood.Thepublicparticipatesbyfillinginthepre-drawnmuralwiththeappropriatecoinsimilartoapaintbynumber.
o That’saWrap!-Coinwrappersofdifferentdenominationsandcolorscouldbeusedtobuildalargecollageorancreativepapier-mâchésculpture
o DollarOrigami–Anorigamiexpertcouldbeonsiteteachingthepublichowto
foldonedollarbillsintoelaborateshapes
o SmallBusinessMatters!–Hangaseriesofbanners/postersadvertisingsmallbusinessesthatarecustomersofyourbank.Thiswouldpositionyouwithintheneighborhoodasabankthatcaresdeeplyaboutsmallbusinesswhilealsoservingasabenefittoyourcurrentclientele.
• FirstRightofRefusal
Yourcompanywillhaveafirstrightofrefusalopportunityfor2018ArtsGoggleTitleSponsorshippackagepresentedinJanuary2018.
ADDITIONALARTSGOGGLESPONSORSHIPOPPORTUNITIESSTAGESPONSOR(Exclusiveopportunity,1sponsorperstage)$3,000
• BrandingInclusion
Yourcompanyname/logowillbeincludedinalleventbrandingastheofficialstagesponsorforyourstage.Stagereservationswillbesecuredonafirstcome,firstservedbasis.
• ProductExclusivity
Noothercompanyinthesameindustrycategorywillbepermittedtosponsortheeventinthesamecapacity.
• AdvertisingExposure
Logoplacementon:o Two½pageFortWorthWeeklyadvertisementso OnefullpageFortWorthWeeklyadvertisemento FullpageadvertisementintheofficialArtsGoggledigitalprogramo UseofArtsGogglelogoinyourownadvertisingandpromotion(priorapproval
required)o UseofNearSouthside,Inc.logotoexhibitpartnershipwithourorganizationin
youradvertisingandpromotions(priorapprovalrequired)
• PrintedMaterials&SignageLogoplacementon:
o Stagesponsorlistingintheofficialdigitalprogramo VinylbannersdisplayedthroughoutNearSouthsideforaweekpriorArtsGoggleo Stagesponsorlistingonpostersdisplayedatlocalbusinesses–1,000pieces
• SocialMedia&Digital
Yourcompanynameorlogotobefeaturedon:o YourcompanyFacebook,Twitter,orothersocialmediapagesandwebsitetobe
taggedinArtsGogglerelatedpostsforyourstageonNearSouthsideFacebookpage,ArtsGoggleFacebookpage,andArtsGoggleEventInvitation
o ArtsGogglewebpageatwww.nearsouthsidefw.orgwithlinktoyourwebsiteo DigitalnewslettersandcommunicationsrelatedtoArtsGoggleincludingweekly
promotionsviatheTheNearSouthsideBuzznewsletterpriortotheevent,andalle-blastspromotingArtsGoggle.
• StageExposureo Toplogoplacementonthestagebanneratyoursponsoredstage.o Stageannouncementsbeforeeachbandthankingyourcompanyforbeingthe
2017ArtsGogglestagesponsorforyourstage
BLOCKSPONSORS $1,500Onesponsorperblockonafirst-come,first-servedbasisPurplesponsorshipshavefirstrightofrefusalfrompreviousyear’ssponsorshipandmaybeavailableshouldtheychoosetopassonthisopportunity.Pleasecontactmegan@nearsouthsidefw.orgforavailability.Block1–8thAve.toHurley,MagnoliaAve.Block2–Hurleyto7thAve.,MagnoliaAve.Block3–7thAve.toFairmountAve.,MagnoliaAve.Block4–FairmountAve.to6thAve.,MagnoliaAve.Block5–6thAve.toS.LakeSt.,MagnoliaAve.SOLDTOBLOOMSLANDCAREBlock6–S.LakeStreetto5thAve.,MagnoliaAve.Block7–5thAve.toHendersonStreet,MagnoliaAve.Block8–HendersonSttoAdamsSt.,MagnoliaAve.Block9–AdamsSt.toWashingtonAve.,MagnoliaAve.Block10–WashingtontoCollegeAve.,MagnoliaAveBlock11–CollegeAve.toAlstonAve.,MagnoliaAve.Block12–AlstonAve.toLipscombSt.,MagnoliaAve.Block13–LipscombStreettoTravisAve.,MagnoliaAve.Block14–TravisAve.toHemphillSt.,MagnoliaAve.Block15–HemphillSt.toGraingerSt.,MagnoliaAve.Block16–GraingerSt.toS.JenningsAve,MagnoliaAve.Block17–S.JenningsAvetoMayStreet,MagnoliaAve.Block18–MayStreettoSt.LouisAve.,MagnoliaAve.ArtsGogglehostedmorethan650participatingartists,90bandsand40,000patronsin2016sothisyearwearepreparingtoagaincloseMagnoliaAve.tocartrafficfrom8thAve.toSt.LouisAve.,withtheexceptionofHemphillStreet,andwillplacealloutdoorartist’sboothsonthestreet.Thisimprovedfestivallayoutoffersanopportunityforonesponsorperblocktounderwritetheexpensesofthestreetclosure,security,lighting,andelectricityinexchangeforpremiumexposureatArtsGoggle.Restaurantblocksponsorswillhavetheexclusiverighttobetheonlyfoodproviderlocatedinthestreetontheentireblockthatyousponsor.
• On-SiteEventPresenceYourcompanywillbegivenaprimelocationfora10’x20’tentforcompanypromotions(tenttobesuppliedandstaffedbyyourteam)ontheblockthatyousponsor.Thisopportunitygivesyoumaximumface-to-facemarketingexposurewiththethousandsofArtsGogglepatronsinamemorableandapproachablecommunityenvironment.WeencourageyoutotakeacreativeapproachtodistributingmarketingmaterialsandengagingwiththethousandsofArtsGogglepatronsandarehappytohelpbrainstorm.
• PrintedMaterials&SignageLogoplacementon:
o Signsplacedattheeastandwestentrypointsofeachblockpromotingyouastheblocksponsor.Example:
ARTSGOGGLEBLOCK8
HendersonStreettoS.AdamsStreetPresentedby
o Blocksponsorlistingintheofficialprogramwithexpandedbusinessaddthat
offersahalfpage-5,000pieceso Sponsorlistingonpostersdisplayedatlocalbusinesses–1,000pieces
• SocialMedia&Digital
Yourcompanynameorlogotobefeaturedon:o YourcompanyFacebookorTwitterpageandwebsitetobetaggedinArtsGoggle
relatedpostsonNearSouthsideFacebookpage,ArtsGoggleFacebookpage,andArtsGoggleEventInvitation
o ArtsGogglewebpageatwww.nearsouthsidefw.orgwithlinktoyourwebsiteFOOD,SWEETS&NON-ALCOHOLICDRINKSVENDOR
$250NearSouthside,Inc.Members$300non-NSImembers
Yourcompanywillbegivena10’x10’spaceforfood,sweetsandnon-alcoholicdrinksales(tobesuppliedandstaffedbyyou).Thisopportunitygivesyourbusinessmaximumface-to-facesalesexposurewiththousandsofArtsGogglepatrons.Foodtrucksmayinquireaboutmorespaceifneeded,basedonavailability.Preferenceisgiventobrick-and-mortarrestaurantslocatedinsidetheNearSouthsideboundaries.VendorsarerequiredtoobtainallrequiredhealthpermitsandshouldanticipateaninspectionbytheCityofFortWorthHealthDepartmentforpublicsafetypurposes.Subjecttoavailabilityandneedforvariety.Registeronline.OFFICIALVENUESTATUS FREENearSouthside,Inc.Members$100non-NSImembersVenuestatusallowsbusinesseslocatedinsidetheNearSouthsidedistrictboundarytoparticipateinArtsGoggleasanofficialvenue.ToqualifyasanofficialvenueyoumustcontributeindoorsoroutdoorsatyourbusinessoneormoreofthefollowingtotheArtsGoggleexperiencebyhosting:
• Businessname,address,website,phonenumberandemailcontact• Aphotoofyourchoice• Ifhostinganartist/stheirArtsGoggleprofilewillbeplacedwithinyourlisting• BulletpointsabouthowyouareparticipatinginArtsGoggle
Questions?PleasecontactMeganHenderson,NSIDirectorofEventsandCommunications,[email protected].
