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AGENDA
● Who we areAnd why we excel at what we do
● Who we work withExamples of some of our clients
● TechnologyWe use the latest technology
● Case StudiesSome of our case studies
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● Who we areAnd why we excel at what we do
● Who we work withExamples of some of our clients
● TechnologyWe use the latest technology
● Case StudiesSome of our case studies
MISSION
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● PPC Technology Company
● Many years experience in online market
● Part of the CorePlace Group
THE TECHNOLOGY PROVIDER
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● Technology developed over 7 years in an agency environment
● Significant investment in development resources
● Technology delivers significant ROI performance improvements
TECHNOLOGY
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THE PROCESS - STEP 1-2
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THE PROCESS - STEP 3-4
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THE PROCESS - STEP 5-6
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THE PROCESS - STEP 7-8
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● Almost any format accepted
● Updated as often as necessary
● Can be web scraped if necessary
● Main criteria is that your feed must have either a URL or sufficient parameters to generate a URL
COLLECTS & COLLATES YOUR DATA
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● Corrects abbreviations
● Translates industry vocabulary
● Removes prohibited characters
CLEANSES & TRANSLATES YOUR DATA
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BREAKS DOWN A VEHICLE INTO ‘DIMENSIONS’
Suzuki Grand Vitara
Ddis sZ5 1.9 L
Black 4 x 4
Manual Diesel
5 door 2012
12 £6,500
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CONSTRUCTS KEYWORDS BASED ON DIMENSIONS
Suzuki Grand Vitara
Suzuki Grand Vitara
Suzuki Grand Vitara
Suzuki Grand Vitara
Suzuki Grand Vitara
Black Grand Vitara
Black
DDis SZ5
Diesel
4 x 4
DDis SZ5
1.9L
1.9L
1.9L
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ADDS ‘SEED’ KEYWORDS
Suzuki Grand Vitara
Ddis sZ5 1.9 L
Black 4 x 4
Manual Diesel
5 door 2012
12 £6,500
Cheap
Discount
Used
Pre-owned
Second hand
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ADDS ‘SEED’ KEYWORDS
Suzuki Grand VitaraCheap
Discount
Used
Pre-owned
Second hand
Suzuki Grand Vitara
Suzuki Grand Vitara 4 x 4
Suzuki Grand Vitara 4 x 4
Suzuki Grand Vitara 4 x 4
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GENERATES OPTIMISED AD COPY
● Creates ads using a combination of your data and the seed keyword
● Automatically adjusts ad copy to cope with different word lengths
Grand Vitara from £18,9991.9 2012 in Black with Low Mileage.4x4 Manual Diesel Now Only £18,999mycars.com/new_diesel_grand_vitara
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CREATES DISTINCT ADS FOR EACH AD GROUP
Grand Vitara from £18,9991.9 2012 in Black with Low Mileage.4x4 Manual Diesel Now Only £18,999mycars.com/new_diesel_grand_vitara
● Keyword: Diesel Grand Vitara
Cheap Vitara from £18,9991.9 2012 in Black with Low Mileage.1 of 5 Suzuki Grand Vitara in Stock.mycars.com/grand_vitara_black
● Keyword: Cheap Black Grand Vitara
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GENERATES NEW FORMAT ADS
Grand Vitara from £18,999 - 1.9 2012 in Black with Low Mileage1.9 2012 in Black with Low Mileage.1 of 5 Suzuki Grand Vitara in Stock.mycars.com/grand_vitara_black
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Grand Vitara from £18,9991.9 2012 in Black with Low Mileage.4x4 Manual Diesel Now Only £18,999mycars.com/new_diesel_grand_vitara
Grand Vitara from £18,9991.9 2012 in Black with Low Mileage.1 of 5 Suzuki Grand Vitara in Stock.mycars.com/grand_vitara_black
SPLIT TEST ENGINE
A:
B:
1000 Impressions97 ClicksConversion rate 2%CTR 8.5%CPC £1.20
1000 Impressions100 ClicksConversion rate 2%CTR 10%CPC .95P
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mycars.com new cars used cars about us contact us
New Grand VitaraFrom £18,999
AD LINKS TO DISTINCT LANDING PAGES
Each keyword can have its own URL
Grand Vitara from £18,9991.9 2012 in Black with Low Mileage.1 of 5 Suzuki Grand Vitara in Stock.mycars.com/grand_vitara_black
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GEO TARGETINGBids can be adjusted according to how close the searcher is to your branch or branches
15p 12p 9p
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TACTICAL AND SPECIAL OFFERS
Tactical deals and special offers can be updated via ‘cloud based’ document sharing.
New Grand VitaraZERO DEPOSIT0% APRFROM £169 PER MONTH
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COMPREHENSIVE REPORTING
eFeeder produces comprehensive reporting letting you know how well we are doing on a monthly or even daily basis.
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BEST OF BREED - WHY US?
● Combination of technology & expertise
● Proven track record
● Long history of travel
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CAR RETAIL - CPC REDUCTION
“A record breaking number of orders taken across the group.Great result, well done everyone at Bloc.”
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CASE STUDY: SKI WEBSITE
Our client is a very well known online ski holiday company. The PPC account was previously managed by an international digital marketing agency.
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CASE STUDY: RETAIL
Client is a nationally known brand of jewellery retailers. One month after taking control of the account, CPC had dropped by 16.3%, sales had increased by 202.91% and revenue increased 212%
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CASE STUDY: COST PER CLICK REDUCTIONS
£0.00
£0.50
£1.00
BEFORE AFTER
£0.61
£0.17£0.00£0.50
£1.50
BEFORE AFTER
£1.00£1.12
£0.37£0.00
£5.00
£10.00
BEFORE AFTER
£7.53
£2.49£0.00
£0.20
£0.40
BEFORE AFTER
£0.36
£0.20
Leisure Company Car Buyers Insurance Watch Retailer
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0
10000
30000
BEFORE AFTER
20000
18074
Service Company
CASE STUDY: CONVERSION INCREASES
28875
0
200
800
BEFORE AFTER
400
Insurance
600
54
649
05000
BEFORE AFTER
10000
Finance
20000
25000
15000
15447
19436
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● Only advertise available products/services
● Deep links to specific product pages
● The quality score is high so costs are lower
● The click through rate is improved
● Reduces average cost per click
● It improves conversion rate
● Increases sales and decreases costs
BENEFIT SUMMARY