All About Search EnginesSearch Engines use tools called Spiders to discover what a web site is all about for ranking purposes

Spiders are automatically sent out by Search Engines to catalog every web page in the world every few weeks

Spiders cannot see any Graphics, Flash, or Script – only Text, and the Google Spider is the smartest of all

Search Engine Spiders often somewhat ignore web site content inside of Frames, especially Google & Yahoo

Say Thanks To Google!The old game was based on META tags that “faked out” the Search Engine Spider by duplicating key words to make a web site appear more relevant

Thanks to Google, the new game is based on real Organic Relevance where web sites are now primarily cataloged based on the actual content and Popularity of the web site (ie…links, clicks, visits, revisits, time,)

Contrary to what many “Search Engine Optimization” experts say, the big name Spiders do not pay much attention to META tags any more (80% and growing)

The Rise Of Google…

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

1999.5 2000 2000.5 2001 2001.5 2002 2002.5 2003 2003.5

Google

Yahoo

MSN

AOL NetFind

CompuServe

Netscape

Ask Jeeves

Other

WebMakerX 4.0 Gets It!Google has revolutionized the industry with their intelligent Spider technology that can interpret, catalog and rank a web site like a human

As a result, other Search Engine Spiders are universally starting to adopt their strategy of Organic Relevance and web site Popularity

The vast majority of Search Engine usage flows through Google and Yahoo with most lesser players licensing their technology such as AOL, etc…

You must get it right with Google & Yahoo to win the game

Search Engine Traffic…

May 2003, Com Score (http://sewatch.com/reports/article.php/2156431)

What Is SpiderMAZE?SpiderMAZE is the name of the WebMakerX technology for managing all Search Engine Spider activities

SpiderMAZE is included at no extra charge with every WebMakerX web site, and it will win the battle for you

It automatically eliminates the need to pay 3rd parties $100 per month or more for Search Engine Optimization

It is embedded in WebMakerX, and it is light-yearsmore advanced than any other Search Engine tool

Let’s Visit The Matrix…This tool allows you to see real-time Google Popularity

http://www.touchgraph.com/TGGoogleBrowser.html

It shows the actual real-time Popularity of web site links

Links from your web site only help other web sites

Input the following web sites:

www.google.com

www.reyrey.com

Search Engine SuccessAll Search Engines index text and follow links, and some measure Popularity and Organic Relevance (Google)

Search Engines start with the URL, then the title of pages, and then the top of a web page working down “below the fold” to the bottom looking for text and links

As a general rule, if you cannot highlight “text” on a web page, then it is a Graphic, and Graphics are ignored by Spiders because they cannot read Graphics

If a web site is 100% Flash, then only the URL and page titles are indexed now that META tags are not important

Search Engine SuccessWhat are the factors that influence Popularity?

Search Engine SuccessGoogle’s Spider is so smart that it can easily recognize changes in fonts, bold, colors, indents and text layout formatting to determine the true intention of a web page

Location, location, location…Spiders look for location information about where a business can be found

For example, you would not want to use a text link on a web page such as “Our Office” when you could use a more descriptive link such as “Our San Diego Office”

File names and URL query strings should be separated by hyphens and underscores to be cataloged correctly

Search Engine Success

Google Ranking due to file name with hyphens

Search Engine SuccessSpiderMaze enables the entire web site from the first page to the last page including all the inventory, forms, and dealer information to be 100% friendly to Spiders

SpiderMaze allows for the entire Navigational Structure and Site Map of a web site to be perfectly indexed

SpiderMaze manages Search Engine changes and updates automatically from one-point of maintenance

SpiderMAZE is so advanced that our competitors may need to re-write their web site tools to compete with us

404 Errors (Page Not Found)WebMakerX’s SpiderMAZE technology is so powerful that it even includes the handling of error messages in a Search Engine friendly way to redirect the Spider

www.cobaltgroup.com/oops www.autonation.com/oops

Splash & Flash = TrashWeb sites with 100% Flash-oriented Splash pages are virtually unreadable to Search Engine Spiders…this hurts Dealer.com, DealerSkins, BZ & Izmo the most

These type of web sites were “all the rage” until Google changed the rules by eliminating META-tags as a way for Flash developers to cheat the system since Spiders cannot read even 1% of Flash code

Dealers that insist on building this type of “Eye Candy” web site have little regard for their best interests

Don’t Play The Frame GameFrames are used on many web sites today, but most Spiders discontinue indexing when they encounter one

WebMakerX uses absolutely no frames in our sites, but Cobalt uses frames extensively in Nitra

AutoMark web sites all use frames except for the Home Pages, so we have implemented a temporary fix with titles and key phrases embedded within most frames

Most competitors including Cobalt heavily use frames

Competitor SpiderizationOur SpiderMAZE tool has the ability to use behind the scenes “spider vision” glasses to look at some of our competitor’s web sites just like a Spider would see them

What you see on these screen-shots is similar to what a Search Engine Spider will see that will help or harm web site ranking on Search Engine results

First let’s visit the following web site for our experiment:

http://www.delorie.com/web/lynxview.html

Competitor Spiderization

To use this free public tool, simply input the URL here. Please note that you must include the http:// prefix in front of the “www” to make it work!

Competitor Spiderization#7…Worst To First…BZ Productions: www.tasca.com

Human View Spiderization View

Competitor Spiderization#6…DealerSkins: www.cherryhillnissan.com

Human View Spiderization View

Competitor Spiderization#5…IzmoCars: www.anderson-honda.com

Human View Spiderization View

Competitor Spiderization#4…Dealer.com: www.longbeachhonda.com

Human View Spiderization View

Competitor Spiderization#3…Cobalt Group: www.huffinesdodge.com

Human View Spiderization View

Competitor Spiderization#2…AutoMark: www.cogginauto.com

Human View Spiderization View

Competitor Spiderization#1…WebMakerX: examplepitstop.site.webmakerx.net

Spiderization View #1 Spiderization View #2

Search Engine SummaryA competitor web site may still have excellent rankings on Search Engines even if they use 100% Flash because the web site was registered before META tag changes

Through time, these web sites will likely have a severe degradation of ranking unless they re-write their tools

Competitor Search Engine placement can also be influenced through the purchasing of key word phrases

Go to www.google.com and type in “Third Coast Media”