SEOSearch Engine Optimization

History of SEO

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

On pages SEO

Search Engine Submission

Page Rank (or similar)

Anchor text

Domain Authority

Link context

User signals

RELATIVE IMPORTENCE OF FACTORS IN SEO OVER TIME

SEO/PPC/SEMSEM

SEO PPC

PPC

On site & off site relationen

On-site measures

20%Links from other websites

80%

What’s a link to

Link = recommendation

Off-s

ite

LinktextOff-s

ite

Cars

New cars Cars

Cool cars

I guess this page is about cars

7

Are all links equally valuable?

Off-

site

• Cybercom <a href="http://www.cybercom.com">Cybercom</a>

• Cybercom – mobile application solutions <a href="http://www.cybercom.com">Cybercom – mobile application solutions</a>

• C <a href="http://www.cybercom.com"> <img src=“cybercom.jpg" alt=“Cybercom"/></a>

Are links from all websites equally important?

Off-s

ite

< ?

How does Google value link placement?

Off-s

ite

Context link=

high value

Footer link=

low value

Right column=

low value

The power of Linkerati

Browsers Customers Linkerati

Bloggers Forum postersWeb News Writers Content Creators Resource Editors Social Taggers Viral ConnectorsJournalists

Domain strategyOff

-site

/on-

site

A

B

C

D

E

F

PageRank 2

PageRank 2

PageRank 2

Domain strategyOff

-site

/on-site

A

B

C

D

E

F

PageRank 6

How do you build on-siterelevance?

On-sit

e

Title tag *****Meta description ****Meta keywords *URL*****Bread crumb **H1 Heading ****H2 Heading ****H3 Heading **Preamble ***Image alt tag ***Link text *****Dynamic content **Footer *

Menu

DynamicContente.g. related content

Bread crumb

H1 heading

Preamble

Copy

H2 heading

Copy

Footer

H3 heading

Title , meta description, meta keywords

Site structure

Home 1 Page

Topics 100 Pages

Subcategories 10,000 Pages

1 mil PagesDetail

Great! I can reach all the pages easily

On-sit

e

Vertical searchOn-sit

e

16

Instant answersNews Results

Local Results

Image Results

Real Time Results

The SEO Pyramide

SOCIAL MEDIA & PR

LINK BUILDING

EDITORIAL REVIEWKEYWORD RESEARCH & TARGETING

TECHNICAL REVIEWACCESSIBLE QUALITY CONTENT

SEO

pro

cess