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Compare Infobase Limited

An ISO 9001 : 2000 Certified Company

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SEO Basics

The Compare way of SEO

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Understanding SEO SEO is all about falling in love with search

engines & it has to be two way love Those who love you give you priority.

Always! Those whom you love, you seldom fool (My

experience only God’s never fool) Those who love you to prosper &

ensure that you always get more Bottom line – SEO is all about love.

Period!

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Defining SEO

The science of making Search Engines respect & reward your website as an authority on your subject is called SEO.

Yes, it is all about Respect & Reward. To ensure that SEs do that you need to ensure that you need to ensure that you understand what they need for themselves and their users.

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Understanding Google Google Dominates English language Search Now it is about 65% Google & 30% Yahoo + Bing & 5% rest It is interesting to understand Ask.comwww.Blekko.com is a

new search engine, it works differently Google does support Directories/ Yellow-pages & White-

pages

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SERP – Search Engine Results Page• Organic • Paid – PPC (Pay Per Click)• Images• &/ 10 Pack & Local• News & Video results• Social Media results• Siteclicks• Sublinks• Multiple Entries

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Your Listing on SERP• Plan your title• Plan the text underneath• Keep Title precise, with least

duplication of words• Do include Meta – Keywords, it

works• What user gets to read should be

your sales pitch

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Knowing what you are• You are a Shopping Site?

• Amazon• You are a Review Site?

• Yelp• You are a Research?

• Wikipedia• You are a News site?

• CNN• You are a General Site/ Portal?

• Yahoo.com – yes Yahoo is much beyond search engine.

• Also sites which have some of all, like our own www.Mapsofindia.com is now positioning itself.

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SEO – The Game• The new Page 1 – is top 3 or 4 results • If you are beyond 15, you don’t exist• 1:1:1 Works• SEs want to finish there job quickly on your site, speed

of feeding search engines matter a lot, they have a lot to do.

• Queries are getting longer & more targeted

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The Hats• Blackhat

• All about deceiving• Whitehat

• All about believing• Blackhat

• Is quick gain, quick loss• Whitehat

• Is all gain, no loss• Blackhat

• Is getting better of SEs• Whitehat

• Is partnering Ses

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Essentials to be on the TOP• Have a strong theme for your site

• Never play fast-one’s

• Have structures for Spiders

• Have structures for users

• Ensure Smooth Navigation

• Optimize landing pages

• Create support pages for your landing pages

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SEO is… SEO is a marketing activity Must initiate simultaneously with site development Must be embedded at design stage Search Engine Market Share is the measurement It is a partnership – both must earn

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Thank You