AOL sought to control internet connections.
If everyone logs on through AOL, the company could (they thought) steer users towards AOL/Time Warner content
Microsoft tried to controlinternet browsers
(Windows 95/release of Internet Explorer)
If everyone uses Microsoft’s browser, The company can steer people towards Microsoft’s content/banner advertising
syndicationYahooGoogleTeoma
SEOsSearch Engine Optimizers
EX: Pepperjamsearch
EX: iClimberEX: Websearch Specialists
Google: Adwords (sponsored links)
+ Adsense (contextual links)
“Gain Adwords Knowledge. Get Google Recognition. Make more money.”
Yahoo/Yahoo SearchMarketing
“Connecting with customers searching for what you sell.”
What exactly is so dangerous about a marketing conglomerate dominating our access to information?
Let’s think….