search engines and the power they have over the information we access
TRANSCRIPT
AOL sought to control internet connections.
If everyone logs on through AOL, the company could (they thought) steer users towards AOL/Time Warner content
Microsoft tried to controlinternet browsers
(Windows 95/release of Internet Explorer)
If everyone uses Microsoft’s browser, The company can steer people towards Microsoft’s content/banner advertising
syndicationYahooGoogleTeoma
SEOsSearch Engine Optimizers
EX: Pepperjamsearch
EX: iClimberEX: Websearch Specialists
Google: Adwords (sponsored links)
+ Adsense (contextual links)
“Gain Adwords Knowledge. Get Google Recognition. Make more money.”
Yahoo/Yahoo SearchMarketing
“Connecting with customers searching for what you sell.”
What exactly is so dangerous about a marketing conglomerate dominating our access to information?
Let’s think….