search engines and the power they have over the information we access
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SEARCH ENGINES and the power they have over the information we access. Dan Firger. Google Options. Controlling the internet: different strategies. AOL sought to control internet connections. - PowerPoint PPT PresentationTRANSCRIPT
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SEARCH ENGINES
and the power they have over the information we access
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Google Options
Dan Firger
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Controlling the internet: different strategies
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AOL sought to control internet connections.
If everyone logs on through AOL, the company could (they thought) steer users towards AOL/Time Warner content
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Microsoft tried to controlinternet browsers
(Windows 95/release of Internet Explorer)
If everyone uses Microsoft’s browser, The company can steer people towards Microsoft’s content/banner advertising
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Google arrived at search as the “killer application” for
making $$ online.
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History of search engines?
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syndicationYahooGoogleTeoma
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SEOsSearch Engine Optimizers
EX: Pepperjamsearch
EX: iClimberEX: Websearch Specialists
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Google: Adwords (sponsored links)
+ Adsense (contextual links)
“Gain Adwords Knowledge. Get Google Recognition. Make more money.”
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Yahoo/Yahoo SearchMarketing
“Connecting with customers searching for what you sell.”
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MSN LiveSearch/AdCenter
“Your ideal audience is among the millions. We find them for you.”
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Google’s market value$157 billion
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Google Options
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Unity cable WiMax
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Google server farm
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What exactly is so dangerous about a marketing conglomerate dominating our access to information?
Let’s think….