![Page 1: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/1.jpg)
mackenzie fogelsonmack web solutions
@mackfogelson
![Page 2: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/2.jpg)
CHANCES ARE, YOU BELIEVE IN
inboundor web marketing or digital marketing
or whatever you want to call it.
@mackfogELsonMACK WEB SOLUTIONS
![Page 3: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/3.jpg)
but you may have noticed it’s
hard workyou’ve got to earn links, work on user experience
develop relationships, & build community.
@mackfogELsonMACK WEB SOLUTIONS
![Page 4: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/4.jpg)
instead of just being an seo, you’ve got to be a
creativeand a marketer and a strategist
and a data scientist.
@mackfogELsonMACK WEB SOLUTIONS
![Page 5: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/5.jpg)
5@mackfogELsonMACK WEB SOLUTIONS
PHOTO CREDIT: DR. PETE
![Page 6: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/6.jpg)
you even have to
convinceyour clients & your boss
and motivate your team...
@mackfogELsonMACK WEB SOLUTIONS
![Page 7: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/7.jpg)
to make the
evolutionfrom the old way of doing SEO to a
fully integrated inbound marketing solution.
@mackfogELsonMACK WEB SOLUTIONS
![Page 8: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/8.jpg)
@mackfogELsonMACK WEB SOLUTIONS
PHOTO CREDIT: http://attackofthecute.com/on/?i=6944
![Page 9: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/9.jpg)
If you are feeling
the painof the new seo revolution and are struggling
with all kinds of roadblocks...
@mackfogELsonMACK WEB SOLUTIONS
![Page 10: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/10.jpg)
@mackfogleson
Like....
How the heck do i...get buy-inchange perspectivemeasure & justify roiun-silo teamsget consensus in larger organizations
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 11: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/11.jpg)
...You’ve got to start thinking
differentlybecause this isn’t just about seo
or social media or content.
@mackfogELsonMACK WEB SOLUTIONS
![Page 12: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/12.jpg)
12
it’s about
growing your business
@mackfogELsonMACK WEB SOLUTIONS
![Page 13: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/13.jpg)
@mackfogleson
So let ’! talk about a
sustainable processthat will guide your evolution. Stop using seo in a silo.EmbracE a new approach.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 14: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/14.jpg)
we have put this process
to the testwith many different types of companies in
different industries with different challenges.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 15: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/15.jpg)
@mackfogELsonMACK WEB SOLUTIONS
PHOTO CREDIT:http://animals-myfriend.blogspot.com/2011_02_01_archive.html
![Page 16: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/16.jpg)
@mackfogELsonMACK WEB SOLUTIONS
![Page 17: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/17.jpg)
This process is extremely
collaborativeand requires the involvement of all
internal & external teams.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 18: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/18.jpg)
this process utilizes
toolslike SEO & social media & content
among other great things.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 19: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/19.jpg)
@mackfogleson
But today we will keep the focus on
the whole businessand not just marketing initiatives. that difference makes this process powerful.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 20: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/20.jpg)
@mackfogleson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 21: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/21.jpg)
but before we get started, there is one
warningthat i have for you today.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 22: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/22.jpg)
@mackfogleson
This process is
not a formulait’s a guidebook.your job is to make it work for your team.for your goals.And for your business.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 23: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/23.jpg)
@mackfogELsonMACK WEB SOLUTIONS
![Page 24: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/24.jpg)
so here’s the deal with
buy-init has to happen all the time.
it never, ever ends.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 25: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/25.jpg)
earning buy-in relates to how well you
communicatewith your clients, boss, or your team.
you have to make the effort.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 26: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/26.jpg)
the shocker about buy-in is it’s
not about youit’s about understanding & effectively
communicating with your audience.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 27: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/27.jpg)
27
your job is to
bridge the gap between where they are and where you want them to be.
@mackfogELsonMACK WEB SOLUTIONS
PHOTO CREDIT: http://pinterest.com/pin/128845239310563258/
![Page 28: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/28.jpg)
@mackfogleson
So try this very !imple
exerciseaudiencepain pointssolutions
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 29: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/29.jpg)
@mackfogELsonMACK WEB SOLUTIONS
![Page 30: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/30.jpg)
@mackfogELsonMACK WEB SOLUTIONS
![Page 31: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/31.jpg)
remember that you’re dealing with
peopleand that in itself is your
greatest challenge.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 32: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/32.jpg)
continue to put in the
effortmake buy-in part of your regular routine.
this Step builds trust & opens doors.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 33: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/33.jpg)
@mackfogELsonMACK WEB SOLUTIONS
![Page 34: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/34.jpg)
working to build an
alliancewith your team will be the largest
contributing factor to success.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 35: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/35.jpg)
whatever you do
don’t skipthis step. because forming an alliance
with your team is an extension of buy-in.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 36: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/36.jpg)
@mackfogleson
Whether you’"e in-house or out, it ’!
all one teammarketing teamsales teamproduct teamweb teamsocial media team
@mackfogELsonMACK WEB SOLUTIONS
clientspartnering agenciesceomanagerco-workers
![Page 37: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/37.jpg)
37
you’ve got to
unitethe team and address any resistance before you even get started.
@mackfogELsonMACK WEB SOLUTIONS
PHOTO CREDIT: http://attackofthecute.com/on/?i=19195
![Page 38: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/38.jpg)
invest the time in
three thingsthat will make your efforts
super successful.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 39: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/39.jpg)
39
before you begin, Conduct a
surveythat helps you understand more aboutyour team.
@mackfogELsonMACK WEB SOLUTIONS
![Page 40: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/40.jpg)
40@mackfogELsonMACK WEB SOLUTIONS
![Page 41: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/41.jpg)
41
encourage them to
thinkdifferently. help themunderstand a new approach & perspective.
@mackfogELsonMACK WEB SOLUTIONS
![Page 42: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/42.jpg)
@mackfogleson
Start !hifting perspective with the
what? this isn’t about seo or social media or content. this is about what we want to do with our company.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 43: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/43.jpg)
@mackfogleson
Move on to the
why?why are we doing this?what is our vision?What are we building?
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 44: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/44.jpg)
@mackfogleson
C#municate the importance of
Who?your effort is integralThere’s a lot to dowe can’t work in silos
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 45: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/45.jpg)
@mackfogleson
Think differently about the
Rolesseowebsiteemail marketingreading & learningoutreach
@mackfogELsonMACK WEB SOLUTIONS
Project managementcommunity managementcontentstrategydesign
![Page 46: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/46.jpg)
@mackfogleson
Keep the focus of the team on
goals not toolswe’re working towardlong-term, sustainable results & building a better company.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 47: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/47.jpg)
@mackfogleson
Let your team know that
links still matterbut so does the value & EXperience that you’re creating for your customers.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 48: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/48.jpg)
@mackfogleson
And yes, tell your team you can
measure this stuffand that’s something that you will work ontogether as you define goals & kpis.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 49: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/49.jpg)
49
make sure you set up a
planfor communicating. work as a team.get stuff done.
@mackfogELsonMACK WEB SOLUTIONS
![Page 50: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/50.jpg)
@mackfogELson
Ask !#e questions
who is our key point of contact?do you prefer email, phone, face-to-face?
what execution tools do you use?what days/times are best for meetings?
who is the final decision maker?What does your approval process look like?
@mackfogELsonMACK WEB SOLUTIONS
![Page 51: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/51.jpg)
51@mackfogELsonMACK WEB SOLUTIONS
![Page 52: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/52.jpg)
52@mackfogELsonMACK WEB SOLUTIONS
![Page 53: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/53.jpg)
53@mackfogELsonMACK WEB SOLUTIONS
screen shot: unlessiheardifferently.com
![Page 54: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/54.jpg)
if you take the time to effectively
communicateyou can avoid any unnecessary
roadblocks & frustrations.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 55: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/55.jpg)
@mackfogleson
Let everyone know how you plan to
communicatestand-upsbi-weekliesmonthly reportsquarterly analysis
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 56: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/56.jpg)
@mackfogELsonMACK WEB SOLUTIONS
![Page 57: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/57.jpg)
@mackfogleson
Word on the !treet is that you can
measure this stuffand the roi that seo & social media & content generate for your business.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 58: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/58.jpg)
but what you are going to
measureand how you are going to measure it
depends entirely on your goals.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 59: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/59.jpg)
@mackfogleson
So make !ure you define goals for your
whole businessand not just for seo or social media or content.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 60: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/60.jpg)
think beyond goals that you have for
revenueand focus on where you want to
take your business.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 61: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/61.jpg)
@mackfogleson
Answer three questions when defining
goals[1] what do you want to do?[2] what does that mean?[3] how does that equate to kpis?
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 62: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/62.jpg)
62
what do you want to
do?let’s say you want to become a thought leader. sounds great.
@mackfogELsonMACK WEB SOLUTIONS
![Page 63: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/63.jpg)
63
but what does that
mean?many companies have the very same goal but it can mean very different things to each company.
@mackfogELsonMACK WEB SOLUTIONS
![Page 64: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/64.jpg)
@mackfogleson
You’ve got to make your goal more
GranularWe want to build trustwe want more visibilitywe want to teach stuffwe want to be respectedwe want to influence
@mackfogELsonMACK WEB SOLUTIONS
![Page 65: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/65.jpg)
again, what does that
mean?how are you going to accomplish that?
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 66: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/66.jpg)
@mackfogELson
We want to build trustread & learn & blog
go places & meet peoplehold events & teach people things
Be Authentic & transparenthelp others & give back
@mackfogELsonMACK WEB SOLUTIONS
![Page 67: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/67.jpg)
67
decide how that equates to
KPIs?this will help you prove that you’re actually accomplishing what you set out to do.
@mackfogELsonMACK WEB SOLUTIONS
![Page 68: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/68.jpg)
@mackfogleson
So maybe you decide to
measure increase in trafficshares & commentsform submissionsblog/email subscribersevent conversionsface-to-face leads
@mackfogELsonMACK WEB SOLUTIONS
![Page 69: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/69.jpg)
keep in mind that there are
many thingsthat cannot be quantified through analytics.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 70: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/70.jpg)
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
http://moz.com/rand/11-tips-i-gave-to-marketers-this-morning/
![Page 71: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/71.jpg)
@mackfogleson
The thing with goals is that
there is no formulathey are different for everyone.how you measure them will be different, too.your goals will change & so will your kpis.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 72: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/72.jpg)
@mackfogELsonMACK WEB SOLUTIONS
![Page 73: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/73.jpg)
your strategy is your
road mapand the action plan that is actually going to
help you accomplish your goals.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 74: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/74.jpg)
it’s also a great opportunity to
un-siloyour team and earn buy-in.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 75: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/75.jpg)
create your strategy in
three partsin order to make your efforts
super duper successful.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 76: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/76.jpg)
76
have a strategy
jamwith your whole team. it’s a creativity session that breeds cool ideas & stuff.
@mackfogELsonMACK WEB SOLUTIONS
![Page 77: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/77.jpg)
@mackfogleson
Before the jam, everyone does their
homeworkreview pain points & possible solutions.review goals & possible kpis.review personae & competition.come ready to build on ideas to reach goals.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 78: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/78.jpg)
during the creativity jam
don’t filterjust come up with all kinds of ideas
in order to work toward goals.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 79: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/79.jpg)
79
think high level for the
yearorganize, filter, and prioritize all the jam ideas into foundational & community building.
@mackfogELsonMACK WEB SOLUTIONS
![Page 80: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/80.jpg)
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 81: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/81.jpg)
what kind of stuff is
foundationaland needs to be taken care of before
you start driving a ton of traffic ?
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 82: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/82.jpg)
@mackfogELson
Foundational !tuff
Remedy technical audit itemsnavigation restructure
user experience improvementvalue integrationblog integration
@mackfogELsonMACK WEB SOLUTIONS
![Page 83: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/83.jpg)
@mackfogleson
Simultaneously plan for
community buildingmore about what you know than what you do.resources your customers need.assets that are not all about you.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 84: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/84.jpg)
@mackfogleson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 85: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/85.jpg)
@mackfogELsonMACK WEB SOLUTIONS
![Page 86: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/86.jpg)
86
plan in detail for 2-3
monthsso that you know what you’re doing, when you’re doing it, and who is responsible.
@mackfogELsonMACK WEB SOLUTIONS
![Page 87: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/87.jpg)
87
but whatever you do
don’tplan your entire 12 months in detail. you want to collect some data before you commit.
@mackfogELsonMACK WEB SOLUTIONS
PHOTO CREDIT: http://attackofthecute.com/on/?i=18886
![Page 88: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/88.jpg)
@mackfogELsonMACK WEB SOLUTIONS
![Page 89: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/89.jpg)
@mackfogleson
Think about your
tools [1] seo[2] social media[3] content[4] email marketing[5] video[6] outreach & PR
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 90: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/90.jpg)
make sure you tie everything back to your
goalsso that you’re staying focused on big picture
and accomplishing big things.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 91: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/91.jpg)
@mackfogELsonMACK WEB SOLUTIONS
![Page 92: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/92.jpg)
now we get to the
fun partwhere you actually get to do stuff
and make magic happen.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 93: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/93.jpg)
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 94: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/94.jpg)
all of that hard work requires
measurementso make sure you’ve got all the
right pieces in place.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 95: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/95.jpg)
in order to succeed you need to
communicatewith your whole team
throughout the entire execution process.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 96: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/96.jpg)
@mackfogleson
Hold phone or Google+‘!tand-ups’
weeklythis will help the team accomplish the stuff they need to focus on for the week.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 97: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/97.jpg)
@mackfogleson
Send a ‘push’ via email
bi-weeklybi-weeklies provide the respectful reminder & nudge that the team often needs.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 98: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/98.jpg)
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 99: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/99.jpg)
@mackfogleson
Have a !tanding ‘!it-down’ meeting
monthlyso that you can look at the efforts that have been executed & the data you’ve collected.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 100: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/100.jpg)
100
you’ve got to
testalong the way. set up tiny experiments. They don’t have to be anything fancy.
@mackfogELsonMACK WEB SOLUTIONS
PHOTO CREDIT: http://blog.sweetcitycandy.com
![Page 101: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/101.jpg)
all of the
hard workin this stage of the process is what builds community & your business.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 102: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/102.jpg)
@mackfogELsonMACK WEB SOLUTIONS
![Page 103: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/103.jpg)
now you’re ready to communicate and
provethe value & direction of your efforts.
otherwise known as roi.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 104: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/104.jpg)
104
your job is to prove
valueso don’t blow it by providing metrics that don’t mean anything.
@mackfogELsonMACK WEB SOLUTIONS
PHOTO CREDIT: http://attackofthecute.com/on/?i=18848
![Page 105: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/105.jpg)
time to whip out the
big gunsto show what you’ve done to
work towards your goals.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 106: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/106.jpg)
this is where you have your monthly
sit downmeeting to go through what’s been working,
what hasn’t, and what needs to change.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 107: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/107.jpg)
@mackfogleson
Under any circumstances
do not just read itTake some time before the meeting to pull out the three most important things that willmake the biggest difference in their business.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 108: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/108.jpg)
@mackfogleson
Cust#ize your "eport with these
sections [1] applause[2] overview of efforts[3] Traffic w/ analysis[4] stuff to know[5] looking forward
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 109: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/109.jpg)
@mackfogleson
[1] Applausepoint out all the good stuff.acknowledge whole team efforts.keep it positive.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 110: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/110.jpg)
@mackfogleson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 111: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/111.jpg)
@mackfogleson
[2] overviewhigh level laundry list.organize for readability into categories.one sentence to quickly communicate effort.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 112: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/112.jpg)
@mackfogleson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 113: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/113.jpg)
@mackfogleson
[3] trafficshow where the lift is coming from.combine narrative & visuals.analyze what it means.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 114: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/114.jpg)
@mackfogleson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 115: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/115.jpg)
@mackfogleson
[4] stuff to knowbreak down the ‘so what’.if the team is blowing it, tell them.point out the unexpected opportunities.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 116: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/116.jpg)
@mackfogleson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 117: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/117.jpg)
@mackfogleson
[5] looking forwardwhat’s on the team’s plate next month?turn all ideas into action.assign deliverables to people.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 118: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/118.jpg)
@mackfogleson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 119: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/119.jpg)
once you’ve evaluated make sure you
adjustyour efforts. look at the data and the opportunities. adjust direction & kpis.
@mackfogELsonMACK WEB SOLUTIONS
![Page 120: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/120.jpg)
120
how about some
proofthat this process actually works to build your business & your community.
@mackfogELsonMACK WEB SOLUTIONS
PHOTO CREDIT: http://www.absolutelymadness.net/2012/05/01/39097/
![Page 121: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/121.jpg)
@mackfogELson
Over a ten month period168% increase in traffic
@mackfogELsonMACK WEB SOLUTIONS
![Page 122: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/122.jpg)
we signed some clients from
blog poststhat’s right. we wrote some content and it brought us business. it did take 10 months.
@mackfogELsonMACK WEB SOLUTIONS
![Page 123: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/123.jpg)
now before you start
thinking“of course this works for you.
you’re a web marketing company”...
@mackfogELsonMACK WEB SOLUTIONS
![Page 124: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/124.jpg)
124
what about these
guyswho are starting to see some wins & have all kinds of stuff stacked against them?
@mackfogELsonMACK WEB SOLUTIONS
![Page 125: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/125.jpg)
@mackfogELson
Targeting !#e tough cust#ers
public sector employeesblocked from accessing social media
not technologically savvydecisions made by committee
those who want to drive change can’tnot willing to try new things
adoption of initiatives could take years
@mackfogELsonMACK WEB SOLUTIONS
![Page 126: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/126.jpg)
we have been executing this process for
six monthsand SAFEbuilt is just starting to experience
some tiny victories.
@mackfogELsonMACK WEB SOLUTIONS
![Page 127: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/127.jpg)
@mackfogELson
C#paring year over year78% increase in traffic
@mackfogELsonMACK WEB SOLUTIONS
![Page 128: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/128.jpg)
They’re cultivating leads on
Twitterby sharing other people’s value,
reaching out & being human.
@mackfogELsonMACK WEB SOLUTIONS
![Page 129: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/129.jpg)
@mackfogleson
We’"e pretty excited about the !tuff we
can’t measure They are thinking differently.they are trying new things.they believe in the process.They are changing their approach.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
![Page 130: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/130.jpg)
so quit making
excusesand give it a shot.
it will change your business.
@mackfogELsonMACK WEB SOLUTIONS
![Page 131: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/131.jpg)
@mackfogELsonMACK WEB SOLUTIONS
PHOTO CREDIT: http://attackofthecute.com/on/?i=1367
![Page 132: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/132.jpg)
you can read about a ton of this stuff in my
link bundlehttp://bitly.com/bundles/mackwebsolutions/3
@mackfogELsonMACK WEB SOLUTIONS
![Page 133: SearchLove Boston 2013_Mack Fogelson_Think Differently](https://reader036.vdocument.in/reader036/viewer/2022081400/554cd383b4c905d6488b49c2/html5/thumbnails/133.jpg)
@mackfogELsonMACK WEB SOLUTIONS
connect with us[1] mackwebsolutions.com/blog[2] @mackwebteam[3] gplus.to/mackwebsolutions[4] linkedin.com/company/mack-web-solutions