Download - Sector Statistics
![Page 1: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/1.jpg)
Sector Statistics
![Page 2: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/2.jpg)
Objectives
Benchmarking the sector against the webBenchmarking your institution
Future trends
![Page 3: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/3.jpg)
First Sector Statistics Snapshot
•22 institutions
•7 days, March 2006
![Page 4: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/4.jpg)
Second Sector Statistics Snapshot
•22 institutions
•For all of May 2006
•Some of the Organisations included are:
![Page 5: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/5.jpg)
• Anglia Ruskin University,•Aston University, •Canterbury Christ Church University College, •Cass Business School, •City University,•Northampton University, •St Martins College, •Thames Valley University, •University College London, •University of Aberdeen, •University of Newcastle upon Tyne•University of Sheffield, •University of Westminster
•Canterbury Christ Church •Cass Business School, •Thames Valley University, •University College London, •University of Aberdeen, •University of Sheffield,
![Page 6: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/6.jpg)
Details of the Second Sector Statistics
Page views Visits Visitors25,057,592 6,243,979 4,065,222
![Page 7: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/7.jpg)
What should we measure?
Relevant data? "Lies, Damn Lies, and Web Statistics”
Business critical?CSFsCritical Success Factors – the few measures that define absolute organisational success or failureKPIs Key Performance Indicators – quantifiable measurements set in advance
Who are your clients/customers?
New technologies, are they worth the spend?
![Page 8: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/8.jpg)
How do we measure?
Single pixel method
IP database
Visitor Cookie
![Page 9: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/9.jpg)
Visitors Accepting Cookies
Overall:Accept 95.93%Decline4.07%
2006 Average Accept 96.8%Decline 3.2%
External:Accept 94.64%Decline 5.36%
Internal:Accept 97.90%Decline 2.10%
![Page 10: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/10.jpg)
How do people find my site?
Overall
56.29%
20.93
28.66
Three basic ways
Direct Entry
External Referrer
Search Engines
![Page 11: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/11.jpg)
Number of visitors per day
Perc
en
tag
e o
f vis
itors
fro
m
searc
h e
ng
ines
Visitors from search engines – Number of visitors
University General
Cass
CCCU
Aberdeen
TVU
UCL
Sheffield
![Page 12: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/12.jpg)
Number of visitors per day
Perc
en
tag
e o
f vis
itors
fro
m
searc
h e
ng
ines
Visitors from search engines – Number of visitors
University General
Aberdeen
![Page 13: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/13.jpg)
How do people find my site?
Overall
56.29%
20.93
28.66
Three basic ways
Direct Entry
External Referrer
Search Engines
External
39.98
21.62
38.38%
![Page 14: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/14.jpg)
Which search terms are my visitors using?
•What is your name?
University of ******
****** University
• Short name or long name?
• What about course titles?
•ac.uk?
![Page 15: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/15.jpg)
Cass:cass business schoolcassCassCass Business Schoollondon business schoolcass businesscity university casscass universitycass mbaCASS business schoolCity University: CassCASScity business schoolcity universitycass citycass business school londonLondon Business Schoolcity cassCASS BUSINESS SCHOOLcass.city.ac.uk
Sheffield:sheffield universityuniversity of sheffieldsheffieldsheffield uniUniversity of Sheffieldwww.shef.ac.ukshefsheffield mapSheffield universityrelationship problemsshef.ac.ukuniversity sheffieldmap of sheffielduniversitySHEFFIELDthe university of sheffieldSHEFFIELD UNIVERSITYsheffield.ac.ukmidwiferywww.sheffield.ac.uk
![Page 16: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/16.jpg)
Geographical
Average High Low
UK 77.3 90.0 58.0
USA 4.8 10.5 2.8
India 1.0 2.4 0.2
![Page 17: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/17.jpg)
Germany 0.8 China 0.7
Canada 0.7 France 0.7
Greece 0.5
Others 0.5 to 0.3
Australia, Taiwan, Spain, Italy, Netherlands, Nigeria, Pakistan, Malaysia, Hong Kong, Ireland, Portugal
![Page 18: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/18.jpg)
Germany 0.8 China 0.7
Canada 0.7 France 0.7
Greece 0.5
Others 0.5 to 0.3
Australia, Taiwan, Spain, Italy, Netherlands, Nigeria, Pakistan, Malaysia, Hong Kong, Ireland, Portugal
![Page 19: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/19.jpg)
Cass Business School
France1.40%China1.10%Canada1.10%Hong Kong S.A.R.1.00%Norway0.80%
United Kingdom60.50%United States6.60%India2.90%Greece2.50%Germany1.90%Italy1.70%
![Page 20: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/20.jpg)
United Kingdom58.30%United States9.20%Germany2.30%India2.00%CanadaFrance1.20%Spain1.10%
United Kingdom82.40%United States2.90%
University of Aberdeen:
![Page 21: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/21.jpg)
Perc
en
tag
e o
f re
turn
ing
vis
itors
Number of visitors per day
Returning visitors – Total website visitors
University General
![Page 22: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/22.jpg)
Visit duration – Number of page views per visit
Page views per visit
Tim
e s
pen
t p
er
pag
e
(sec)
University General
![Page 23: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/23.jpg)
Visit duration – Number of page views per visit
Page views per visit
Tim
e s
pen
t p
er
pag
e
(sec)
University General
Aberdeen
![Page 24: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/24.jpg)
Vis
it d
ura
tion
(s
ec)
Percentage returning visitors
Visit duration - Percentage returning visitors
University General
Sheffield
Aberdeen
Aberdeen Internal
UCLCanterbury Chirstchurch
Canterbury and christchurch Internal
![Page 25: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/25.jpg)
Visitor Loyalty – Site ActivityPerc
en
tag
e 1
-pag
e
vis
its
Percentage returning visitors
![Page 26: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/26.jpg)
Thank you !
Ranjit Sidhu
See when after I have become an honest man !
![Page 27: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/27.jpg)
Search Terms
Which search terms are my visitors using?
![Page 28: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/28.jpg)
Search Terms
• What is your name?
University of ************ University
• Short name or long name?
• What about course titles?
![Page 29: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/29.jpg)
Which continent do my visitors come from?
![Page 30: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/30.jpg)
Which Continent?
Average High LowEurope 88.8 95.5 76.8
Asia 4.8 10.7 3.0
North America 4.1 8.1 2.2
Africa 0.8 1.8 0.1
South America 0.4 1.8 0.1
Australisia 0.4 0.7 0.2Unknown 0.5
![Page 31: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/31.jpg)
Which countries do my visitors come from?
![Page 32: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/32.jpg)
Which Country?
Average High Low
UK 77.3 90.0 58.0
![Page 33: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/33.jpg)
Which Country?
Average High Low
UK 77.3 90.0 58.0
USA 4.8 10.5 2.8
![Page 34: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/34.jpg)
Which Country?
Average High Low
UK 77.3 90.0 58.0
USA 4.8 10.5 2.8
India 1.0 2.4 0.2
![Page 35: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/35.jpg)
Which Country?
Others
Germany 0.8 China 0.7
Canada 0.7 France 0.7
Greece 0.5
Others 0.5 to 0.3
Australia, Taiwan, Spain, Italy, Netherlands, Nigeria, Pakistan, Malaysia, Hong Kong, Ireland, Portugal
![Page 36: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/36.jpg)
What Domain Types?Average High
ISP 69.7 70.0
University 11.3 17.0
Corporate 4.1 7.5
Telecom 2.6 3.1
College 5.2 20.0
IT rated 2.0 3.1
Government 1.3 1.7
![Page 37: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/37.jpg)
Number of visitors per day
Perc
en
tag
e o
f vis
itors
fro
m
searc
h e
ng
ines
Visitors from search engines – Number of visitors
University General
![Page 38: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/38.jpg)
Perc
en
tag
e o
f re
turn
ing
vis
itors
Number of visitors per day
Returning visitors – Total website visitors
University General
![Page 39: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/39.jpg)
Visitor Loyalty – Site ActivityPerc
en
tag
e 1
-pag
e
vis
its
Percentage returning visitors
![Page 40: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/40.jpg)
Number of visitors per day
Perc
enta
ge o
f vis
itors
fro
m s
earc
h
en
gin
es
Visitors from search engines – Number of visitors
Government General
![Page 41: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/41.jpg)
Visitor Loyalty – Site ActivityPerc
en
tag
e 1
-pag
e
vis
its
Percentage returning visitorsUniversity General
![Page 42: Sector Statistics](https://reader036.vdocument.in/reader036/viewer/2022062301/568151c1550346895dbff5a0/html5/thumbnails/42.jpg)