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Self Organizing Genomes with Real Time Consent
DNA Guide, Inc. All rights reserved 2012
Alice Rathjen, President, Founder
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Genome
Digital Human Being
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The Evolution of Digital
HumanityElectronic
Health Records
Next Generation
Sequencing
Technologies
Molecular
DiagnosticsSocial Networks
20121992
Pattern:
People upload/create data and
control who they share it with.
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The power of
Self- Organizing
Genomes
Imagine….
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The advantages of
Real Time
Consent
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Electronic
Health Records
Next Generation
Sequencing
Technologies
Molecular
DiagnosticsSocial Networks
20222012Research
Governments/Passports
Electronic Health Records
Patient Groups
Ancestry
Gaming (DNA Avatars)
Biometric Access/ E-Commerce
Online Identity Services
Citizen Science
Non-Govt Health Organizations
Disaster Response / Epidemics
2 Billion Genomes in
10 Years?
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The Industries Problem... No Path to Market
Genetic Data Explosion
Huge investment in
Sequencing
Technologies and
Molecular Diagnostics
Personalized Medicine
R&D
Pharma /
Clinical
Trials
Consumers/
PatientsIN
SU
RA
NC
E
Regulation, Privacy, Ease of Use
Health
Services
Will we see a Facebook for DNA or Biological DNS - where people
choose an entity to register and host their genome?
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Regulation
www.DNAguide.com
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Problem of Fear and Ignorance
T
A T
G C
T
A
C
G
A
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The Patient Has Changed
Doctor, it hurts
when I do this
Doc, I was born
this way
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New Path to Market?
Consumer/
Patient Controls
Access To Their
DNA via Real
Time Consent
Those
Providing
Valuable
Information
and Services
Get Rewarded
T
G
C
A
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Genome Browsers &Non-Scientific Users
(Mitochondria)
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Solution is to Manage Interpretation and Access Down to the Base Pair Level
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Technology can Enable Dynamic Regulation & Compliance
Quality of Science
Medical Utility
Viewing Risk
(Graded) A,B,C,D,F
W = Withdrawn
I = Incomplete(by Scientific Community)
(by Health Care Providers/ Payers)
E =
Everyone,
PG = Physician
Guidance R =
Restricted
(Genetic Counselors, Ethics)
Information Category Rating
(Five Star Rating)
(Movie Rating)
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Building the Scaffolding for Future Personal Biological Data
Patient as Owner
Security Token
Map of Your
Genome
Map of Your
Body
DNA sample used to create
patient centered universal
health record based on real
time consent. (Patient
submits DNA sample to prove
ownership , receives login to
setup user accounts).
“Google Maps” for your genome
with the ability to manage
interpretation and access down to
the DNA base pair level. Convert
$1,000 genome into 2 minute
genome at the point of care.
Medical records, images and
gene expression data to be
linked to a map of the your
human body and to genomic
location.
Grand Slam of Electronic Health Records
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Navigating Genetic Data
Privacy, Regulation and Ease of Use
Method for preparing and using personal and genetic profiles
DNA Guide, Inc. All rights reserved 2012
Alice Rathjen, President, Founder