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‘Selfie’ Marketing: Using Social Media to Show Your Best Side
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Join in the conversation!
Chat with @AptsForRent for the chance to win $20!
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• The Selfie Culture• What Selfie Culture Says About Today’s
Consumer• What You Can Learn from the Selfie
Phenomenon• Ways to Show Your Best Side Using Social• Valuable Links • Q&A
Agenda
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The Selfie Culture
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A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website.
selfie: Selfie Culture
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Selfie CultureClick it
Share it
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54% percent of Internet users have posted original photos online*.
*Pew Internet & American Life ProjectSource: Huffington Post
There are nearly 62 million tagged selfie photos on Instagram
Selfie Stats
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“The desire to take, post and get ‘Likes’ on selfies goes back to a biological behavior all humans are wired for. – Dr. Pamela Rutledge, psychologist
Selfie Psychology
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What Selfie Culture Says About Today’s Consumer
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A Craving for Visual Social Media
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A Serious Case of FOMO
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Cure FOMO With TAR/TAP!
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All About the ‘Now’
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The Need to Engage Is Real
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What You Can Learn from the Selfie Phenomenon
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Trends Revealed
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Apply This Trend to Your Marketing Efforts
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Ways to Show Your Best Side Using Social
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Location
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Display Location with FRVideo
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Amenities 1. Washer/Dryer In Unit 2. Washer/Dryer Hookups 3. Air Conditioning 4. Furnished Available 5. Patio or Balcony 6. Hardwood Floors 7. Dishwasher 8. Walk-in Closets 9. Fireplace 10. Wireless Internet Access
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Highlight Amenities with FRVideo
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Highlight Amenities with Vine
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Highlight Amenities Using Instagram
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Highlight Amenities Using Facebook
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Put Stellar Ratings on Blast!
Admins can respond to Facebook reviews with
ease!
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Promote Customer Service
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Recognize Team Accomplishments
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Surprise Awesome Residents
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Valuable Links
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• Blog post: 5 Ways to Make Your Brand Lovablehttp://bit.ly/FRMSLovableBrand
• Blog post: Top 10 Most-Searched Amenitieshttp://bit.ly/Top10MostSearchedAmenities
• New App: The all new ForRent.com® Mobile App! Apple: Bit.ly/FRCapple Android: Bit.ly/FRCandroid
Valuable Links
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Q&A
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http://www.rampcreative.com/web/wp-content/uploads/2012/02/consumerbrand-630x143.pnghttp://rampcreative.com/blog/branding-identity/brand-attraction/http://deltamedia.ca/wp-content/uploads/2013/02/DMI-Website-Strategic-Chess-Piece-Blue-Slider.pnghttp://de5sa1m7berpk.cloudfront.net/wp-content/uploads/2012/07/5-rules-social-media-interactions.pnghttp://4.bp.blogspot.com/-ddrSvaGMG0Q/Tf3Uk9QBCvI/AAAAAAAACH0/G6PcSNgseyA/s1600/hilarious_signs_640_16.jpghttp://3.bp.blogspot.com/-uza3oBCIQCk/UpD0Bl5goOI/AAAAAAAAH8Y/8sfxsDCurJk/s1600/the-rise-of-self-photo-selfie-infographic.pnghttp://2.bp.blogspot.com/-kaCEePlwyXs/UVjVJnIqVJI/AAAAAAAAA9A/sikCUsXL0Yc/s1600/adorable-dog-selfie.jpghttp://bltnotjustasandwich.files.wordpress.com/2012/06/vermeer.jpghttp://i1.wp.com/contentmarketinginstitute.com/wp-content/uploads/2013/01/bigstock-Trend-Concept-With-Magnifying-32766923.jpghttp://blog.korywoodard.com/wp-content/uploads/2013/05/want-more-now.jpghttp://faithtruthandlovemag.com/wp-content/uploads/2013/08/photo-15-e1377210473606.jpghttp://m5.paperblog.com/i/78/789520/the-new-currency-is-time-thinkibility-nibble-L-W_zFH3.jpeghttp://socialhabit.com/secure/wp-content/uploads/2012/09/Slide1.pnghttp://cdn2-b.examiner.com/sites/default/files/styles/image_content_width/hash/01/65/1367246601_6514_fomo.jpg?itok=LqUSgNF3http://www.channel4.com/assets/programmes/images/location-location-location-1.pnghttps://cdn3.iconfinder.com/data/icons/squarepants-3/512/flat_22-512.pnghttp://www.financialsense.com/sites/default/files/users/u131/images/2013/COM-Maslows-Hierarchy-Of-Needs.jpg
Photo and Statistics Credit