Download - Seo 101
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SEO 101
Search Engine Optimisation Overview
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What is SEO?
Search Engine Marketing
Search Engine Optimisation
On Page
Off Page
Pay Per Click
Social Networking
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The Search Engines
• Google• Yahoo• Bing
• Spider site• Index pages• Sort pages
Search Engines Process
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Reaching the top
• Keywords in page title• Keywords in page content• Clean code• Page load time• Inbound links • Domain name• Age of domain• Age of links• IP address• Country
Over 100 ranking criteria – most stars wins
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And the winner is . . .
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Getting started
• Do your research– Level of competition– Expected traffic
• Select keywords– Main phrases– Long tail phrases
• Register domain– Include keywords if possible (or desirable)
• On Page optimisation– Optimise what you control
• Off Page optimisation
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On Page optimisation
• Keywords– Title tag– Page content
• Density• Proximity
– Alt tags– Image title tags– Folder names– Page names– Heading tags– Bold and italic tags
– Meta tags– Internal anchor text
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Keywords
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On Page continued
• Clean code– CSS– HTML– Working links
• Site structure– Site map
• Page size – load time– Image sizes / quantity– CSS / Java external files
• Robots.txt• No flash *
– Text headings
• IP address– Hosting– Target market
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Off Page – link building
• Links CNS of the Internet• Vote for your page
– Relevancy– Context– Trust / Authority– Anchor Text– Number of Links
• Home Page• Deep linking
What is a good link? Spread the links
What others say about you is more importantthan what you say about yourself.
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Link sources
• Time consuming task• Not all links equal• Diversify
– Link types– Anchor text– IP range
• Articles• Directories
– Paid– Free
• Forums• Blog comments• Blog posts• Bookmarking• Social News
– Digg– Propeller
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Link wheel. . .
Free Blogs
Social NewsDigg
Propeller
Squidoo
Quizilla
BookmarksDelicious
Ping
My Web Site
HubPages
Press Releases
Guestbooks
BusinessDirectories
ArticleDirectories
Forums
Blog Comments
Related Sites
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SEO pitfalls
• Don’t try and trick the search engines• Hidden text• Hidden links• Links from bad neighbourhood• Keyword stuffing• Doorway pages• Redirection
– Use 301 redirect