Download - SEO & Business - Fluid Advertising
![Page 1: SEO & Business - Fluid Advertising](https://reader033.vdocument.in/reader033/viewer/2022060108/554dc737b4c905bd488b51ca/html5/thumbnails/1.jpg)
�1
![Page 2: SEO & Business - Fluid Advertising](https://reader033.vdocument.in/reader033/viewer/2022060108/554dc737b4c905bd488b51ca/html5/thumbnails/2.jpg)
February 11th, 2014�2
Fluid Advertising
SEO & Business !
Virtual Rain Business Webinars
![Page 4: SEO & Business - Fluid Advertising](https://reader033.vdocument.in/reader033/viewer/2022060108/554dc737b4c905bd488b51ca/html5/thumbnails/4.jpg)
�4
![Page 5: SEO & Business - Fluid Advertising](https://reader033.vdocument.in/reader033/viewer/2022060108/554dc737b4c905bd488b51ca/html5/thumbnails/5.jpg)
Two Elements
�5
On Page SEO Off-Page SEO
On-‐Page SEO is about making the page as relevant as possible for a given search query as possible.
![Page 6: SEO & Business - Fluid Advertising](https://reader033.vdocument.in/reader033/viewer/2022060108/554dc737b4c905bd488b51ca/html5/thumbnails/6.jpg)
!!
�6
On-Page SEO
On-‐Page Op*miza*on !
Title Tags Meta Descrip*ons Heading Tags Images Op*miza*on Content Op*miza*on Internal Linking URL Structure
![Page 7: SEO & Business - Fluid Advertising](https://reader033.vdocument.in/reader033/viewer/2022060108/554dc737b4c905bd488b51ca/html5/thumbnails/7.jpg)
�7
![Page 8: SEO & Business - Fluid Advertising](https://reader033.vdocument.in/reader033/viewer/2022060108/554dc737b4c905bd488b51ca/html5/thumbnails/8.jpg)
�8
![Page 9: SEO & Business - Fluid Advertising](https://reader033.vdocument.in/reader033/viewer/2022060108/554dc737b4c905bd488b51ca/html5/thumbnails/9.jpg)
!!
�9
Everything has a purpose
Domain URLs Posts Names Titles Descriptions Images Alt Attributes File Names Content
!
![Page 10: SEO & Business - Fluid Advertising](https://reader033.vdocument.in/reader033/viewer/2022060108/554dc737b4c905bd488b51ca/html5/thumbnails/10.jpg)
�10
What is On-Page SEO?
![Page 11: SEO & Business - Fluid Advertising](https://reader033.vdocument.in/reader033/viewer/2022060108/554dc737b4c905bd488b51ca/html5/thumbnails/11.jpg)
![Page 12: SEO & Business - Fluid Advertising](https://reader033.vdocument.in/reader033/viewer/2022060108/554dc737b4c905bd488b51ca/html5/thumbnails/12.jpg)
![Page 13: SEO & Business - Fluid Advertising](https://reader033.vdocument.in/reader033/viewer/2022060108/554dc737b4c905bd488b51ca/html5/thumbnails/13.jpg)
�13
![Page 14: SEO & Business - Fluid Advertising](https://reader033.vdocument.in/reader033/viewer/2022060108/554dc737b4c905bd488b51ca/html5/thumbnails/14.jpg)
!!
�14
OFF-Page SEOLink Building
Researching Link Opportuni*es
Genera*ng Content for Internal
Posts
Genera*ng Content for External
Posts
Reques*ng Links through
submissions, compe**ve
research, social profiles
Building rela*onships with
industry related groups/
individuals
![Page 15: SEO & Business - Fluid Advertising](https://reader033.vdocument.in/reader033/viewer/2022060108/554dc737b4c905bd488b51ca/html5/thumbnails/15.jpg)
�15
![Page 16: SEO & Business - Fluid Advertising](https://reader033.vdocument.in/reader033/viewer/2022060108/554dc737b4c905bd488b51ca/html5/thumbnails/16.jpg)
�16
Post Names !
Long Tail Searches -‐ Hummingbird Update -‐ Focus on crea*ng content that provides real value to users.
Don’t Hit Enter -‐ example nike running shoes -‐ before the keyword type in 5 W’s and How
![Page 17: SEO & Business - Fluid Advertising](https://reader033.vdocument.in/reader033/viewer/2022060108/554dc737b4c905bd488b51ca/html5/thumbnails/17.jpg)
�17
Titles !
Title tags are part of the meta tags that appear in your HTML.
Help set you apart from others listed in the SERPS Should be maximum of 65-‐70 characters long, including
spaces Make sure the most important keyword are first in your *tle Separate the keywords in the *tle tag Keep your important phrases shorts and simple. NO! and,
but, if, then type of words Each page is different and each page needs a unique *tle tag Example *tle tag Keyword 1 | Keyword 2 | Keyword 3 |
Company Name
![Page 18: SEO & Business - Fluid Advertising](https://reader033.vdocument.in/reader033/viewer/2022060108/554dc737b4c905bd488b51ca/html5/thumbnails/18.jpg)
�18
Descrip*ons !
Meta descrip*ons aren’t used in the search engines ranking algorithms
Need to be wri_en to incite users to click and should be wri_en like an ad
![Page 19: SEO & Business - Fluid Advertising](https://reader033.vdocument.in/reader033/viewer/2022060108/554dc737b4c905bd488b51ca/html5/thumbnails/19.jpg)
�19
Content !
Search engines are focusing on crea*ng the best possible user experience as possible
Crea*ng original, quality, content crea*on will be key in ranking in the future
Crea*ng relevant and fresh informa*on with the SEO in mind will help you in the future
Image Source http://synergizeonline.net/bookmark-awards/content-king-bookmarks-awards-2013/
![Page 20: SEO & Business - Fluid Advertising](https://reader033.vdocument.in/reader033/viewer/2022060108/554dc737b4c905bd488b51ca/html5/thumbnails/20.jpg)
�20
![Page 21: SEO & Business - Fluid Advertising](https://reader033.vdocument.in/reader033/viewer/2022060108/554dc737b4c905bd488b51ca/html5/thumbnails/21.jpg)
�21