Download - SEO tips
![Page 1: SEO tips](https://reader035.vdocument.in/reader035/viewer/2022070316/5558169fd8b42a25588b469d/html5/thumbnails/1.jpg)
SEO tipsHow to increase traffic to your website
Buffy
And
rew
s
![Page 2: SEO tips](https://reader035.vdocument.in/reader035/viewer/2022070316/5558169fd8b42a25588b469d/html5/thumbnails/2.jpg)
Why it matters?• Search Engine Optimization (SEO) helps drive traffic to your
website • When people are searching for something (service, product,
article, etc.) they use most relevant keywords • By making your site more SEO friendly, more people will find
it. The more people who find it, the better
Buffy
And
rew
s
![Page 3: SEO tips](https://reader035.vdocument.in/reader035/viewer/2022070316/5558169fd8b42a25588b469d/html5/thumbnails/3.jpg)
Web headlines can stand alone• Do you immediately know from the headline what the article
is about?
Buffy
And
rew
s
![Page 4: SEO tips](https://reader035.vdocument.in/reader035/viewer/2022070316/5558169fd8b42a25588b469d/html5/thumbnails/4.jpg)
Use keywords• Think about how you would search for something.• Put keywords at or near the beginning of the headline. Word
order matters.
Buffy
And
rew
s
![Page 5: SEO tips](https://reader035.vdocument.in/reader035/viewer/2022070316/5558169fd8b42a25588b469d/html5/thumbnails/5.jpg)
Don’t abbreviate• Always use full names for: Famous people Organizations Places Teams Businesses etc.
Buffy
And
rew
s
![Page 6: SEO tips](https://reader035.vdocument.in/reader035/viewer/2022070316/5558169fd8b42a25588b469d/html5/thumbnails/6.jpg)
Use city/region names• Be specific with geographic names
Buffy
And
rew
s
![Page 7: SEO tips](https://reader035.vdocument.in/reader035/viewer/2022070316/5558169fd8b42a25588b469d/html5/thumbnails/7.jpg)
Don’t use puns, cute headlines• They’re great for print, horrible for website
• Print: Too much Heat• Web: Detroit Pistons lose to Miami Heat 101-98
Buffy
And
rew
s
![Page 8: SEO tips](https://reader035.vdocument.in/reader035/viewer/2022070316/5558169fd8b42a25588b469d/html5/thumbnails/8.jpg)
Not too long or too short• Aim for about 8 words or 65 characters
Buffy
And
rew
s
![Page 9: SEO tips](https://reader035.vdocument.in/reader035/viewer/2022070316/5558169fd8b42a25588b469d/html5/thumbnails/9.jpg)
Use full company names, etc.• Put the names of companies, organizations, etc. in headline
Buffy
And
rew
s
![Page 10: SEO tips](https://reader035.vdocument.in/reader035/viewer/2022070316/5558169fd8b42a25588b469d/html5/thumbnails/10.jpg)
Descriptions/keywords• If the person’s name is not familiar to your audience, use a
likely search phrase.
Buffy
And
rew
s
![Page 11: SEO tips](https://reader035.vdocument.in/reader035/viewer/2022070316/5558169fd8b42a25588b469d/html5/thumbnails/11.jpg)
Use descriptive first words• Start columns with the columnist’s name and opinions with
the word OPINION. Likewise, use PHOTO or VIDEO to denote multimedia.
Buffy
And
rew
s
![Page 12: SEO tips](https://reader035.vdocument.in/reader035/viewer/2022070316/5558169fd8b42a25588b469d/html5/thumbnails/12.jpg)
Helpful articles• 55 quick SEO tips
• 5 Tips to Boost Your SEO in a Competitive Online Environment
Buffy
And
rew
s
![Page 13: SEO tips](https://reader035.vdocument.in/reader035/viewer/2022070316/5558169fd8b42a25588b469d/html5/thumbnails/13.jpg)
Follow me
Buffy
And
rew
s
• Buffy’s World: http://www.yorkblog.com/buffy/
• Buffy’s Write Zone: http://buffyswritezone.blogspot.com/• Author website:
www.authorbuffyandrews.com• Twitter: https://
twitter.com/Buffyandrews• Facebook: https://
www.facebook.com/buffy.andrews• Google+: https
://plus.google.com/u/0/102646936236475852585/posts
![Page 14: SEO tips](https://reader035.vdocument.in/reader035/viewer/2022070316/5558169fd8b42a25588b469d/html5/thumbnails/14.jpg)
Follow me• Pinterest: https://pinterest.com/buffyandrews/• Tumblr: http://www.tumblr.com/blog/buffyandrews• Storify: http://storify.com/buffyandrews• Instagram: buffyandrews• Linkedin: http://www.linkedin.com/profile/view?
id=40047960
Buffy
And
rew
s
![Page 15: SEO tips](https://reader035.vdocument.in/reader035/viewer/2022070316/5558169fd8b42a25588b469d/html5/thumbnails/15.jpg)
Contact
Buffy AndrewsAssistant Managing EditorFeatures and Niche PubsSocial Media Coordinator
York Daily Record Email: Buffy@ydrcomPhone: 717-771-2052
Buffy
And
rew
s