© Copyright 2009 Stoney deGeyter
SEO You Can Do Yourself
(Instead of, you know, paying someone else to do it.)
Stoney deGeyterPole Position Marketing
Stoney deGeyterPole Position Marketing
© Copyright 2009 Stoney deGeyter
© Copyright 2009 Stoney deGeyter
What you lose with poor SEO…
Indexed Pages
Rankings
Visitors
Sales
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Don’t Make Me THINK, Dammit!
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I’m with search engine
I’m with user
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Build a search friendly website
Link & Navigation Structure
Domain & Navigation Structure
Domain & URL
Structure
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Duplicate content can plague you like a virus
(or two)
DuplicateContent
IssueD
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Slows spidering and indexingDuplicate
ContentIssueD
A B
G H
A B
G H
C D
I J
C D
I J
E F
K L
E F
K L
Search engine leaves before spidering all important pages
= spidered
= not spidered
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URL &
Site Structure
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Domain Name Keep Short Register 10 years! Memorable Use keywords (if possible)
TheDuffelbagFannyPackTravelStore.com Motorcycle-Battery-Equipment.com OmniInteractive.com
MyMortgageBanker.com BatteryStuff.com Winterkids.com RainbowWeddings.com
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Domain redirectsRedirect all domain names to primary URL
DuplicateContent
IssueD
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Search engine friendly URLs
Keep shortsite.com/category/product.php
Use keywords if possible site.com/snowboards/burton/grom
Minimize parameterssite.com/webapp/wcs/stores/servlet/ProductDisplay?storeId=10051&langId=-1&catalogId=10053&productId=100615137&N=10000003+90401+528374
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Session IDsDuplicate
ContentIssueD
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Session ID ResultDuplicate
ContentIssueD
Session 2Session 1
Session 4 Session 5
Session 3
Session 6
Home
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Custom redirect page
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Too-flat directory structure
Home
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Too-vertical directory structure
Home
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“Just right” directory structure
Home
Keyword Keyword Keyword
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Link&
Navigation Structure
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Search friendly links
Good Link
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Search un-friendly links
Bad Link
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Search meh-friendly links
Meh Link
JavaScript:window.open(‘http://www.smartfurniture.com/product/5670/’, ‘newWindow’)
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Splitting link flowDuplicate
ContentIssueD
AB
C
D
E
F
G
H
I
J
K
L
N
O
P
M Q
Link juice flows to only one page
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Keyword-rich link text Links should accurately reflect the information on the
destination page.
No: Click here to learn more about preparing personal tax returns.
No: Click here to learn more about preparing personal tax returns.
Yes: Learn more about preparing personal tax returns.
Meh: Click here to learn more about preparing personal tax returns.
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Engines can’t access…
password protected areas
Pages found through search, forms,
dropdowns or select boxes
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Site map
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Prevent broken links
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Document &
Page Structure
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Title tagsDuplicate
ContentIssueD
Welcome to MyBeautyProducts.com Discount Beauty ProductsWelcome to MyBeautyProducts.com Discount Beauty ProductsWelcome to MyBeautyProducts.com Discount Beauty ProductsWelcome to MyBeautyProducts.com Discount Beauty ProductsWelcome to MyBeautyProducts.com Discount Beauty Products
MyBeautyProducts.com Discount Wholesale Beauty ProductsNatural and Organic Facial Makeup for Healthy SkinOdor Free Nail Polish and Enamel for Long-Lasting NailsWhy Natural and Organic Cosmetics Are BetterMyBeautyProducts.com Hair > Shampoos > Vidal Sassoon
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Meta descriptionNot every page needs a description
Description is valuable.
Not so much
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Meta keywords
Get over it!
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Textual interlinking Link to related content wherever possible
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
mollit anim id est laborum.
• mollit anim id est laborum• mollit anim id est laborum• mollit anim id est laborum id est laborum id est laborum
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Hx heirarchy
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Conclusion
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Is SEO important?
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© Copyright 2009 Stoney deGeyter
Thank You!
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