Kontrapunkt © 2014 1/1

Title of service proposition

Input

Users What are the key issues and areas for opportunities the

users can benefit from improvement on ?

Best practice og trendsWhat are the best practices and trends that can inspire the

service ?

OrganisationWhat are the vision and values that can be emphasized by

the service

Results

ImplementationHow will the service be implemented, technology

and organisational factors included ?

EffectWhat effect will the service have on the market ?

Future potential What effect will the service have long term on the

business ?

Proposition

Describe the concept, including who it affects

and involve.

The business

Investments

What are the build and on-going investments ?

Describe the obvious necessary actions and implementations.

Revenue

What opportunities for revenue generation are there ?

Service succes

What are the measurable goals for the service and what are the

non measurable goals ?

Service design canvas