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Washington, DC / London / Paris
June, 2013
Presented by:
Jason MarcheckService Director, Service Provider Infrastructure
Ron WestfallResearch Director, Service Enablement Ecosystem
David Snow
Principal Analyst, IP Services Infrastructure
Service Enablement EcosystemRedefining the Operator Network Environment
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Who is Current Analysis?
Why Are We Here?
Today’s Panel
The Service Enablement Ecosystem
Market Trends
Vendor Developments
Summary and Conclusions
Agenda
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Key competitor activity:
• New markets
• New services
• New partners
• New positioning
• Current challenges
• Strategic direction
• Competitive moves
• Innovative and disruptive services
Who Is Current Analysis?
Sales Marketing Product Competitive Intelligence Strategy
We help clients anticipate, monitor, detect and interpret change in
their business environment
Actionable Competitive Intelligence: not just what happened…
but what it means and what you should do about it
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Why Are We Here?
To introduce our new
service: The Service
Enablement Ecosystem
To provide our thoughts
on the key vendor and
market trends impacting
the new service
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Today’s Panel
Jason MarcheckService Director, Service Provider Infrastructure
Ron WestfallResearch Director, Service Enablement Ecosystem
David SnowPrincipal Analyst, IP Services Infrastructure
Services
Software
Platforms
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Our New Service
The Service Enablement Ecosystem
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Defining The Service Enablement Ecosystem
It’s not just “boxes”. For Current Analysis it means reporting/analysis
on the OSS, BSS and technology developments that serve as key
service enablers.
Source: IBM, NEC, TM Forum
The goal is not solely to place greater emphasis on IT-based
capabilities as a means to replace the existing network, or even
reduce OpEX. It is actually to better equip the network to enable new,
interesting, and money generating services.
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Current Analysis’ Service Enablement Taxonomy
Coverage via
IP Services
Infrastructure SBC
Policy Control
IMS
PSTN Repl.
App. Servers
Diameter
Control
API Management
Real Time
Charging
Network
Assurance
Customer
Experience
Management
Catalogs
Order Mgmt
Self Care
Service Creation Service Fulfillment Service Assurance Service BillingF A BC
Coverage via
Service
Enablement
Ecosystem
Technical Professional ManagedCoverage via
Telecom
Vendor
Services
NEW
Coverage
Network SDP
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Market Trends
Activities Defining Today’s Service
Enablement Ecosystem
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Market Trends – Automated Self Care
Calls for tight integration
between multiple aspects of FAB
model
• Product Catalog
• Policy Control
• Real-Time Charging
• Analytics
• CRM
Priority on most BSS vendor
roadmaps
Heavy SI component to
operationalize
For operators self-care is a
critical enabler of new
pricing/service offerings
Far Beyond Automated Call Center
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Market Trends – The Role of Virtualization
Operational in Developing and
Mature Tier 2/3 markets
• Across Asia
• IOC consortia in U.S.
Natural fit with momentum re:
SDN and/or NFV
On the Roadmaps of Big BSS
Powers
• Amdocs announced Tier-2/3 solution
• NetCracker “SDN-ready” as of
current platform release
• AsiaInfo could be “wild card”
For operators this can mean
increased agility & lower OpEx
Cloud-based BSS
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Market Trends – Managed OSS/BSS Opportunity Grows?
Key N. AM Opportunity
• AT&T, VZW, Sprint, BCE
• IOC consortia in U.S.
Emerging Markets Ripe
• Deals announced across MEA & A/P
• Need to fill skills & manpower void
Opportunity for large and small
vendors
• Amdocs, Ericsson, IBM, NetCracker,
Subex, among many to announce
deals
Transformation Requirements Can
Boost Margins
• Heavy C/SI component
• Lends itself to “top line” focused
engagement models
Tenable Model for Mature and Developing Markets
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Market Trends – Customer Experience
CEM = Much More Than CRM
• Analytics only part of the story
• Requires comprehensive
technical and operational
transformation
Holistic CEM requires fully
integrated OSS/BSS
• Key aspect of messaging from
Amdocs, Ericsson, NetCracker,
etc.
• Portends heavy C/SI requirement
Vendors with HW/SW expertise
at an advantage?
For operators Customer
Experience measures are the
new KPIs
All Roads Lead to CEM
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Vendor Trends
Vendor Trends Defining Today’s Service
Enablement Ecosystem
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Vendor Trends: Top-Tier Suppliers and Integrators
Amdocs
• CES 9: announced in Feb ’13, GA in May ‘13
• Key points: Business Building Blocks, Multi-Channel Self Care, OTT Monetization
• NFV & Cloud-based BSS
• Dedicated full hour out of three hour customer event at MW’13 to NFV (May)
• Introduced Cloud-based BSS for Tier 2/3 operators at CCA ‘13 (April)
Ericsson
• OSS/BSS portfolio focused on QoE and enabling cloud-based biz models
• OSS/BSS integrated into “holistic” CEM strategy
• “Cloud-Ready” OSS/BSS
• Acquisition splurge beginning to coalesce
• Telcordia fully integrated into Ericsson operations
• C/SI acquisitions yielding contract wins
NetCracker
• NetCracker 9.0 announced at MW’13 (May)
• Key Points: Single, integrated OSS/BSS, “SDN-enabled” OSS/BSS
• Aggressive in demonstrating traction
• 11 announced customer wins (YTD 2013)
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Vendor Trends: Top-Tier Suppliers and Integrators
Accenture
• Vast assets and wide spectrum of
technology services (19 Industry
Groups); TOMS market leadership
• GE alliance targets using industrial-
level analytics to develop apps (Taleris
aircraft technology JV)
HP
• Four Domain Coordination approach:
Big Data adoption, cloud expansion,
OSS Assurance/CEM, CDN traction
• Targets enabling NFV launches as key
to long-term success
IBM
• Big Data Three V’s portfolio and
marketing focus: Volume, Veracity,
Velocity
• Intelligent Infrastructure model yields
new billing models, services, etc.
Oracle
• Rapid Offer Design and Order Delivery
(RODOD) platform: 1st w/ TMF
Frameworx Solution Certification
• Advocates standards adoption to drive
improved Op agility, integration costs;
Oracle Service Cloud mobile focus
Tech Mahindra
• Asserts exclusive telecom focus for
next gen B/OSS solutions
• B/OSS initiatives: Systems Integration
2.0, CEM CE3, MVNO-in-a-box
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Vendor Trends – Challengers
Comptel
• Contextual (predictive) Intelligence
wrap
• Beyond CMO’s MBB monetization –
meeting CTO/CIO’s needs e.g. fraud
detection and fulfillment
Comverse
• Focus on monetizing OTT, TTM and
social media integration
• Integration of policy control with
Comverse ONE (BSS & CRM) suite
Comarch
• Seeks lead SI role for new operator
biz models in cloud and M2M
• TTM Reduction, customer
experience focus, new revenue
stream drives portfolio
differentiation
RedKnee
• Market expansion via acquired NSN
charge@one BSS assets
• Cloud BSS, Legacy BSS replacement,
policy and charging enhancements
Subex
• Asserts revenue assurance and fraud
management leadership
• BSS portfolio assets drive business
optimization marketing and
development
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Vendor Trends: Rising Stars and Difference Makers
Centina Systems
• Comprehensive Web-based
fault/performance management;
avoid legacy pitfalls
• Fujitsu alliance; seeks EMEA/Euro
penetration; 20 customers
CSG International
• Total Service Mediation (TMS) and
Wholesale Biz Mgmt System (WBMS)
leadership
• 3 Pillar Approach: Software; Global
services; Proven operations
Huawei
• BSS solutions move needle, but OSS
assets trail
• Mirror Ericsson and ZTE with deep
infrastructure portfolio, but jury out
on Telco IT proposition
InfoVista
• Unified Network and Application
Performance vision; Proactive service
assurance
• 600+ customers; Diverse channels;
Application services visibility focus
Sigma Systems
• Catalog-driven service fulfillment
vision; Rapid growth and expansion;
50 customers
• Targeting Amdocs; Connecting cloud
services to billing = major
opportunity
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Vendor Trends – The Wild Card
AsiaInfo-Linkage
• Largest BSS vendor in Asia
• More than 1 billion subscribers
served by their BSS products
• By comparison, Amdocs claims
1.7 billion
Formally Launched European
Operations at MWC ‘13
Cloud-based BSS deployed
with China Telecom, China
Mobile, China Unicom
Announced Operational
Customer Self Care Portal at
MW ‘13 (May)
Source: AsiaInfo-Linkage
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Conclusions
Thanks For Sticking With Us So Far
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Conclusions & Recommendations
OSS/BSS Systems Represent Logical Focus for Cloud/Virtualization
• Lends itself well to centralized orchestration/control
• Cloud-based BSS in commercial deployment in Asia and N. America
• Dynamic custom billing required to differentiate
Automated Self-Care Key to Monetization Strategies
• Requires complex interaction between all three aspects of FAB
• Key focus for most, if not all, major BSS vendors in near-term product roadmap
• Real-time views needed to drive adoption of predictive performance
management
Holistic CEM Is Elusive but Still the Goal
• No longer focused around CRM and mobile subscriber churn reduction
• As strong as its weakest link: touchpoint universe widening e.g. social media
and field service
Managed OSS/BSS Opportunities Go Global
• Widespread acceptance in N. America
• Key opportunity in developing markets
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Conclusions & Recommendations
Cloud/Virtualization: OSS/BSS Platform Supplier Priorities
• Clarify SDN adoption strategy; reduce ongoing confusion
• NFV planning/marketing warranted today
• Top-tier suppliers driving alliances
• Unified suites gaining dev and marketing emphasis
• Innovation needed for in-house operator cloud adoption
Self-Care: Essential for Driving CEM Transformation
• Exposing real-time network data to customer key to self-care innovations
• Automated self-care solutions central to operator pursuit of new network
monetization solutions
• Self-care portals must talk to CRM and BSS/Billing platforms
• Suppliers need to connect how big data/network analytics can shape self-care
tool development and innovation
• AsiaInfo-Linkage challenge: Plans to apply APAC innovations to EMEA region
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Conclusions & Recommendations
New Opportunity: Integrated Network & Cloud Management
• A key high stakes market, much more than conventional cloud management
• Network equipment manufacturers are adding service provider cloud
management to their network management/OSS portfolios
• IT-based companies, particularly those with network assets, such as IBM,
Oracle and Amdocs, have an equal opportunity
Managed Services: C/SI Organizations Need BSS Expertise
• Service Enablement portfolio/platform assets needed to capitalize on
expanding managed service opportunities
• Cloud service broker solution can prove essential for migration to IP service
models
• Acquire BSS specialists to fill out portfolio needed to make operators more
comfortable (Ericsson in reverse)
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Thank You
Jason MarcheckService Director, Service Provider Infrastructure
Email: [email protected]
Direct: +1 703-788-3602
Mobile: +1 512-913-8702
Twitter: @SteelCityJ
Current Analysis helps clients differentiate themselves in the marketplace and win more business by providing
continuous, in-depth competitive intelligence. We enable sales teams, marketing professionals, product
managers, and executives to anticipate market opportunities and quickly take action on competitor threats.
Additional Questions
Ron WestfallResearch Director, Service Enablement Ecosystem
Email: [email protected]
Direct: +1 703-788-3722
Mobile: +1 703-389-2108
Twitter: @SirRonSilicon
David SnowPrincipal Analyst, IP Services Infrastructure
Email: [email protected]
Direct: +1 703 788 3795
Mobile: +44 7718 911292