service enablement ecosystem - current · pdf fileresearch director, service enablement...

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Washington, DC / London / Paris

June, 2013

Presented by:

Jason MarcheckService Director, Service Provider Infrastructure

Ron WestfallResearch Director, Service Enablement Ecosystem

David Snow

Principal Analyst, IP Services Infrastructure

Service Enablement EcosystemRedefining the Operator Network Environment


Who is Current Analysis?

Why Are We Here?

Today’s Panel

The Service Enablement Ecosystem

Market Trends

Vendor Developments

Summary and Conclusions

Agenda


Key competitor activity:

• New markets

• New services

• New partners

• New positioning

• Current challenges

• Strategic direction

• Competitive moves

• Innovative and disruptive services

Who Is Current Analysis?

Sales Marketing Product Competitive Intelligence Strategy

We help clients anticipate, monitor, detect and interpret change in

their business environment

Actionable Competitive Intelligence: not just what happened…

but what it means and what you should do about it


Why Are We Here?

To introduce our new

service: The Service

Enablement Ecosystem

To provide our thoughts

on the key vendor and

market trends impacting

the new service


Today’s Panel



David SnowPrincipal Analyst, IP Services Infrastructure

Services

Software

Platforms

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Our New Service

The Service Enablement Ecosystem


Defining The Service Enablement Ecosystem

It’s not just “boxes”. For Current Analysis it means reporting/analysis

on the OSS, BSS and technology developments that serve as key

service enablers.

Source: IBM, NEC, TM Forum

The goal is not solely to place greater emphasis on IT-based

capabilities as a means to replace the existing network, or even

reduce OpEX. It is actually to better equip the network to enable new,

interesting, and money generating services.


Current Analysis’ Service Enablement Taxonomy

Coverage via

IP Services

Infrastructure SBC

Policy Control

IMS

PSTN Repl.

App. Servers

Diameter

Control

API Management

Real Time

Charging

Network

Assurance

Customer

Experience

Management

Catalogs

Order Mgmt

Self Care

Service Creation Service Fulfillment Service Assurance Service BillingF A BC

Coverage via

Service

Enablement

Ecosystem

Technical Professional ManagedCoverage via

Telecom

Vendor

Services

NEW

Coverage

Network SDP


Market Trends

Activities Defining Today’s Service



Market Trends – Automated Self Care

Calls for tight integration

between multiple aspects of FAB

model

• Product Catalog

• Policy Control

• Real-Time Charging

• Analytics

• CRM

Priority on most BSS vendor

roadmaps

Heavy SI component to

operationalize

For operators self-care is a

critical enabler of new

pricing/service offerings

Far Beyond Automated Call Center


Market Trends – The Role of Virtualization

Operational in Developing and

Mature Tier 2/3 markets

• Across Asia

• IOC consortia in U.S.

Natural fit with momentum re:

SDN and/or NFV

On the Roadmaps of Big BSS

Powers

• Amdocs announced Tier-2/3 solution

• NetCracker “SDN-ready” as of

current platform release

• AsiaInfo could be “wild card”

For operators this can mean

increased agility & lower OpEx

Cloud-based BSS


Market Trends – Managed OSS/BSS Opportunity Grows?

Key N. AM Opportunity

• AT&T, VZW, Sprint, BCE

• IOC consortia in U.S.

Emerging Markets Ripe

• Deals announced across MEA & A/P

• Need to fill skills & manpower void

Opportunity for large and small

vendors

• Amdocs, Ericsson, IBM, NetCracker,

Subex, among many to announce

deals

Transformation Requirements Can

Boost Margins

• Heavy C/SI component

• Lends itself to “top line” focused

engagement models

Tenable Model for Mature and Developing Markets


Market Trends – Customer Experience

CEM = Much More Than CRM

• Analytics only part of the story

• Requires comprehensive

technical and operational

transformation

Holistic CEM requires fully

integrated OSS/BSS

• Key aspect of messaging from

Amdocs, Ericsson, NetCracker,

etc.

• Portends heavy C/SI requirement

Vendors with HW/SW expertise

at an advantage?

For operators Customer

Experience measures are the

new KPIs

All Roads Lead to CEM


Vendor Trends

Vendor Trends Defining Today’s Service



Vendor Trends: Top-Tier Suppliers and Integrators

Amdocs

• CES 9: announced in Feb ’13, GA in May ‘13

• Key points: Business Building Blocks, Multi-Channel Self Care, OTT Monetization

• NFV & Cloud-based BSS

• Dedicated full hour out of three hour customer event at MW’13 to NFV (May)

• Introduced Cloud-based BSS for Tier 2/3 operators at CCA ‘13 (April)

Ericsson

• OSS/BSS portfolio focused on QoE and enabling cloud-based biz models

• OSS/BSS integrated into “holistic” CEM strategy

• “Cloud-Ready” OSS/BSS

• Acquisition splurge beginning to coalesce

• Telcordia fully integrated into Ericsson operations

• C/SI acquisitions yielding contract wins

NetCracker

• NetCracker 9.0 announced at MW’13 (May)

• Key Points: Single, integrated OSS/BSS, “SDN-enabled” OSS/BSS

• Aggressive in demonstrating traction

• 11 announced customer wins (YTD 2013)


Vendor Trends: Top-Tier Suppliers and Integrators

Accenture

• Vast assets and wide spectrum of

technology services (19 Industry

Groups); TOMS market leadership

• GE alliance targets using industrial-

level analytics to develop apps (Taleris

aircraft technology JV)

HP

• Four Domain Coordination approach:

Big Data adoption, cloud expansion,

OSS Assurance/CEM, CDN traction

• Targets enabling NFV launches as key

to long-term success

IBM

• Big Data Three V’s portfolio and

marketing focus: Volume, Veracity,

Velocity

• Intelligent Infrastructure model yields

new billing models, services, etc.

Oracle

• Rapid Offer Design and Order Delivery

(RODOD) platform: 1st w/ TMF

Frameworx Solution Certification

• Advocates standards adoption to drive

improved Op agility, integration costs;

Oracle Service Cloud mobile focus

Tech Mahindra

• Asserts exclusive telecom focus for

next gen B/OSS solutions

• B/OSS initiatives: Systems Integration

2.0, CEM CE3, MVNO-in-a-box


Vendor Trends – Challengers

Comptel

• Contextual (predictive) Intelligence

wrap

• Beyond CMO’s MBB monetization –

meeting CTO/CIO’s needs e.g. fraud

detection and fulfillment

Comverse

• Focus on monetizing OTT, TTM and

social media integration

• Integration of policy control with

Comverse ONE (BSS & CRM) suite

Comarch

• Seeks lead SI role for new operator

biz models in cloud and M2M

• TTM Reduction, customer

experience focus, new revenue

stream drives portfolio

differentiation

RedKnee

• Market expansion via acquired NSN

charge@one BSS assets

• Cloud BSS, Legacy BSS replacement,

policy and charging enhancements

Subex

• Asserts revenue assurance and fraud

management leadership

• BSS portfolio assets drive business

optimization marketing and

development


Vendor Trends: Rising Stars and Difference Makers

Centina Systems

• Comprehensive Web-based

fault/performance management;

avoid legacy pitfalls

• Fujitsu alliance; seeks EMEA/Euro

penetration; 20 customers

CSG International

• Total Service Mediation (TMS) and

Wholesale Biz Mgmt System (WBMS)

leadership

• 3 Pillar Approach: Software; Global

services; Proven operations

Huawei

• BSS solutions move needle, but OSS

assets trail

• Mirror Ericsson and ZTE with deep

infrastructure portfolio, but jury out

on Telco IT proposition

InfoVista

• Unified Network and Application

Performance vision; Proactive service

assurance

• 600+ customers; Diverse channels;

Application services visibility focus

Sigma Systems

• Catalog-driven service fulfillment

vision; Rapid growth and expansion;

50 customers

• Targeting Amdocs; Connecting cloud

services to billing = major

opportunity


Vendor Trends – The Wild Card

AsiaInfo-Linkage

• Largest BSS vendor in Asia

• More than 1 billion subscribers

served by their BSS products

• By comparison, Amdocs claims

1.7 billion

Formally Launched European

Operations at MWC ‘13

Cloud-based BSS deployed

with China Telecom, China

Mobile, China Unicom

Announced Operational

Customer Self Care Portal at

MW ‘13 (May)

Source: AsiaInfo-Linkage


Conclusions

Thanks For Sticking With Us So Far


Conclusions & Recommendations

OSS/BSS Systems Represent Logical Focus for Cloud/Virtualization

• Lends itself well to centralized orchestration/control

• Cloud-based BSS in commercial deployment in Asia and N. America

• Dynamic custom billing required to differentiate

Automated Self-Care Key to Monetization Strategies

• Requires complex interaction between all three aspects of FAB

• Key focus for most, if not all, major BSS vendors in near-term product roadmap

• Real-time views needed to drive adoption of predictive performance

management

Holistic CEM Is Elusive but Still the Goal

• No longer focused around CRM and mobile subscriber churn reduction

• As strong as its weakest link: touchpoint universe widening e.g. social media

and field service

Managed OSS/BSS Opportunities Go Global

• Widespread acceptance in N. America

• Key opportunity in developing markets



Cloud/Virtualization: OSS/BSS Platform Supplier Priorities

• Clarify SDN adoption strategy; reduce ongoing confusion

• NFV planning/marketing warranted today

• Top-tier suppliers driving alliances

• Unified suites gaining dev and marketing emphasis

• Innovation needed for in-house operator cloud adoption

Self-Care: Essential for Driving CEM Transformation

• Exposing real-time network data to customer key to self-care innovations

• Automated self-care solutions central to operator pursuit of new network

monetization solutions

• Self-care portals must talk to CRM and BSS/Billing platforms

• Suppliers need to connect how big data/network analytics can shape self-care

tool development and innovation

• AsiaInfo-Linkage challenge: Plans to apply APAC innovations to EMEA region



New Opportunity: Integrated Network & Cloud Management

• A key high stakes market, much more than conventional cloud management

• Network equipment manufacturers are adding service provider cloud

management to their network management/OSS portfolios

• IT-based companies, particularly those with network assets, such as IBM,

Oracle and Amdocs, have an equal opportunity

Managed Services: C/SI Organizations Need BSS Expertise

• Service Enablement portfolio/platform assets needed to capitalize on

expanding managed service opportunities

• Cloud service broker solution can prove essential for migration to IP service

models

• Acquire BSS specialists to fill out portfolio needed to make operators more

comfortable (Ericsson in reverse)

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Thank You


Email: [email protected]

Direct: +1 703-788-3602

Mobile: +1 512-913-8702

Twitter: @SteelCityJ

Current Analysis helps clients differentiate themselves in the marketplace and win more business by providing

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managers, and executives to anticipate market opportunities and quickly take action on competitor threats.

Additional Questions



Direct: +1 703-788-3722

Mobile: +1 703-389-2108

Twitter: @SirRonSilicon

David SnowPrincipal Analyst, IP Services Infrastructure


Direct: +1 703 788 3795

Mobile: +44 7718 911292

mailto:[email protected]



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