YouTube• 1 billion unique users each month• 6 billion hours of video• Thousands of creators making 6 figures+• YT is more custom: 1 million channels
Creative Solutions. Measured Results.
YouTube in Canada• 74% of Canadians watch online video.• Avg YT user: 32 hours per month.• Avg TV user: 30 hours per week
Creative Solutions. Measured Results.
YouTube Uses• Business
• Describe services• Show products in greater detail• Thought leadership• Staff Training• Advertisement/Promotion
• Personal• Create/engage on interest• Make some money
Creative Solutions. Measured Results.
YouTube Channel Checklist• Create Channel• Upload Avatar and background image• Description, links to other social media• Verify YouTube account• Connect FB & Twitter• Set associated website• Set upload defaults
Creative Solutions. Measured Results.
Creating a Channel• Google+ integration
• Better multi-user management• Hangouts On Air• Commenting
Creative Solutions. Measured Results.
Other channel stuff to play with• Turn off features you don’t want• Customize your channel homepage (playlists,
popular videos, etc)
Creative Solutions. Measured Results.
Status and Features• Verifying enables videos longer than 15
minutes.• Enable Monetization if you wanna get paid
Creative Solutions. Measured Results.
Advanced Settings• Set Country• Add channel keywords• Link AdWords (opt)• Set if you want to show subscribers or have
your channel recommended. (opt)• Enter Analytics Tracking ID (opt)
Creative Solutions. Measured Results.
Upload Defaults• Set privacy to “Unlisted”• Set category• Do you want comments?• Set language• Do you want to show stats?
Creative Solutions. Measured Results.
Smart Phones• Pros
• Convenient• Fast to upload• OK autofocus
• Cons• Fixed zoom• Can’t handle dark scenes• Hard to tripod mount
Creative Solutions. Measured Results.
Point and Shoot• Pros
• Cheap• Zoom capability
• Cons• Bad mic• Can’t add external mic• Bad in dim lighting• Can’t change lenses
Creative Solutions. Measured Results.
Camcorder• Pros
• Loads of zoom• Excellent autofocus• Decent internal mic• Can add external microphone• Tripod mount• Somewhat inexpensive• Flip screen
• Cons• Can’t change lenses
Creative Solutions. Measured Results.
DSLR• Pros
• Can change lenses• Can add external microphone• Tripod mount
• Cons• Autofocus may suck• Some lenses are loud• Expensive
Creative Solutions. Measured Results.
Lighting• More is almost always better.• More lets you shoot with:
• Lower ISO (less grainy)• Tighter aperture (more in focus)• Higher framerate
• I try to match daylight, others go for a yellower, warmer tint.
Creative Solutions. Measured Results.
Natural Lighting• Bright!• Free!• Doesn’t last long in winter • Doesn’t move
Creative Solutions. Measured Results.
Continuous Lighting• LED
• Lots of control• Not bulky• Expensive
Creative Solutions. Measured Results.
Continuous Lighting• CFL
• Less control• Fragile• Lots of light for less $• Can use in a lamp
Look for high “CRI” bulbs
Creative Solutions. Measured Results.
SoundBuilt-in microphones • catch camera sounds (lens focusing, etc)• catch more echo• can’t handle wind• are terrible in loud environments
Creative Solutions. Measured Results.
Lapel/Lavalier Mic• Wired or Wireless (wired is CHEAP)• Can pick up clothing noise
Creative Solutions. Measured Results.