Session Overview

• Background

• Setting up your channel

• Equipment

• Questions?

What’s Missing?

• Video Editing

• Scripting

• Cinematography

• Creative

YouTube: The Internet of Video

YouTube• 1 billion unique users each month• 6 billion hours of video• Thousands of creators making 6 figures+• YT is more custom: 1 million channels

Creative Solutions. Measured Results.

YouTube in Canada• 74% of Canadians watch online video.• Avg YT user: 32 hours per month.• Avg TV user: 30 hours per week

Creative Solutions. Measured Results.

YouTube Uses• Business

• Describe services• Show products in greater detail• Thought leadership• Staff Training• Advertisement/Promotion

• Personal• Create/engage on interest• Make some money

Creative Solutions. Measured Results.

Setting Up Your Channel

YouTube Channel Checklist• Create Channel• Upload Avatar and background image• Description, links to other social media• Verify YouTube account• Connect FB & Twitter• Set associated website• Set upload defaults

Creative Solutions. Measured Results.

Creating a Channel• Google+ integration

• Better multi-user management• Hangouts On Air• Commenting

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• Avatar uses 1:1 aspect• Channel art: 2560 X 1440 pixels

YouTube Channel Checklist

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Other channel stuff to play with• Turn off features you don’t want• Customize your channel homepage (playlists,

popular videos, etc)

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Creator Studio

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Status and Features• Verifying enables videos longer than 15

minutes.• Enable Monetization if you wanna get paid

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Advanced Settings• Set Country• Add channel keywords• Link AdWords (opt)• Set if you want to show subscribers or have

your channel recommended. (opt)• Enter Analytics Tracking ID (opt)

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Upload Defaults• Set privacy to “Unlisted”• Set category• Do you want comments?• Set language• Do you want to show stats?

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Connect FB/Twitter• If you want to auto-post from YouTube.

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Connecting FB/Twitter

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Shooting Video

Smart Phones• Pros

• Convenient• Fast to upload• OK autofocus

• Cons• Fixed zoom• Can’t handle dark scenes• Hard to tripod mount

Creative Solutions. Measured Results.

Point and Shoot• Pros

• Cheap• Zoom capability

• Cons• Bad mic• Can’t add external mic• Bad in dim lighting• Can’t change lenses

Creative Solutions. Measured Results.

Camcorder• Pros

• Loads of zoom• Excellent autofocus• Decent internal mic• Can add external microphone• Tripod mount• Somewhat inexpensive• Flip screen

• Cons• Can’t change lenses

Creative Solutions. Measured Results.

DSLR• Pros

• Can change lenses• Can add external microphone• Tripod mount

• Cons• Autofocus may suck• Some lenses are loud• Expensive

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Optional Equipment

Lighting• More is almost always better.• More lets you shoot with:

• Lower ISO (less grainy)• Tighter aperture (more in focus)• Higher framerate

• I try to match daylight, others go for a yellower, warmer tint.

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Natural Lighting• Bright!• Free!• Doesn’t last long in winter • Doesn’t move

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Continuous Lighting• LED

• Lots of control• Not bulky• Expensive

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Continuous Lighting• CFL

• Less control• Fragile• Lots of light for less $• Can use in a lamp

Look for high “CRI” bulbs

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Product Lighting• For small products, use a light tent

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SoundBuilt-in microphones • catch camera sounds (lens focusing, etc)• catch more echo• can’t handle wind• are terrible in loud environments

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Lapel/Lavalier Mic• Wired or Wireless (wired is CHEAP)• Can pick up clothing noise

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On-Camera Shotgun Mic• Directional

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Off-Camera Shotgun Mic• Directional

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Further Learning• YouTube Creator Academy

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THANK YOU

Creative Solutions. Measured Results.