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-CurrentThe newsletter for alumni and friends
Spring 2012
DO YOU TWEET?
Source: PRSA Industry Facts & Figures
The most used social mediaplatforms among public relationsprofessionals and agencies are:
by Hunter Ingram
Transitioning from the structured
world of college to the ever-changing world of the workforce is
never an easy task. But for recentEast Carolina Universitygraduate Kelly Lott, the change iseven greater. She is now working inone of the fastest-paced industriesin the world: broadcast news.
and 6 p.m. primetime newscasts,as well as the 10 p.m. and 11 p.m.newscasts.
However, camera operating isnot the only duty that falls on Lott.
When she arrives at 3 p.m. everyday,Lott rst checks all the equipment,
from microphones to lighting. Shealso is given graphics to create forthe newscasts through a Photoshopprogram. The graphics that you seeover the anchors shoulders are thepictures that I create each day, saidLott.
During lming, Lotts position on
the cameras changes. Usually, thereis another camera operator out therewith me, so we switch back andforth from oor directing and will
alternate working each camera, saidLott.
However, while the process of
preparing the news is consistent dayto day, the world of news is
changing constantly, and Lott andher coworkers have to be preparedfor anything that might come theirway.
Lott recalls one such situation the stations coverage of HurricaneIrene in August 2011. [During
Irene] we were there for wall-to-wallcoverage and were on-air for around
continued on page 4
Kelly Lott operates a WCTI camera at work.
PhotobyHunterIn
gram
Communication alumnagoes behind the camera
Inside this issue
Alumna honored.......p. 2
Comedic research......p. 3
ECU in Poland............p. 5
Book for Haiti relief.....p. 6
of the School of Communication
Lott, who graduated from ECUs
School of Communication with
a degree in media production inMay 2011, now works full-time asa camera operator for WCTI NewsChannel 12 in New Bern, N.C. As anevening news staffer, Lott controlsthe cameras for the 5 p.m., 5:30 p.m.
Twitter
Facebook
LinkedIn
31%
29%
18%
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by Samantha Rice
School of Communication alumnaApril Baer, who received her mas-ters degree from ECU in 2008, wasrecently recognized for her careerachievements by a Marylandnewspaper.
The Daily Record named Bear
one of their top 50 very importantprofessionals in 2011. This list
highlights professionals under theage of 40 who have made signicant
achievements in their work andcommunity.
Baer received her bachelors degreein communication with a
concentration in public relations in2006, graduating Cum Laude. Shewent on to earn her masters incommunication with a concentration
in health. She completed thegraduate program with Phi KappaPhi honors in 2008.
Bear currently works at FrostburgUniversity in Maryland as the
coordinator for University Wellness.She related that it felt surreal toreceive this kind of recognition forher work.
I believe in always doing
something that fullls me, so it
wasnt even on my radar, Baer said.Aside from her work as the
coordinator for University Wellness,Baer has been working closely witha new program at Frostburg calledCHILL.
CHILL was a generous gift givento us by AstraZeneca and I havebeen tasked with it. It stands forcreating healthy, informed, lasting
Alumna honored for achievements
lifestyles. CHILL has really becomemy child.
CHILL works to promote thehealth of students at Frostburg byproviding them with preventativehealth screenings, encouragingwellness, and many other activitiesand educational programs thatencourage the importance of
exercise and good nutrition all over
the campus.Baer was also part of a project to
make Frostburg a
smoke-free campus. In the futureBaer hopes to expand her programto a national level.
Director of the School ofCommunication, Dr. Linda Kean,had Baer as a student.
April is an incredibly exceptionalindividual, Kean stated. She has
always been a hard worker whovalues the health of the universitystudent and addresses that in avariety of ways.
Kean added that the communica-tion program for graduate studentsprovidesindividuals with the information and
opportunities to achieve success inserving the health needs ofcommunities through expertise incommunication.
Baer says that what she learnedwhile completing her degrees at EastCarolina Universitys School ofCommunication has helped her agreat deal today.
The communications programtaught me tenacity, Baer said.
That no doesnt mean no; it meansmaybe. You always have potentialand you just cant be afraid, you haveto push the boundaries. ECU taughtme to go for it and I think thatswhat all Pirates have in common.n
Successful before 40 honoree April Baer.
Ph
oto
courtesyofA
prilBaer
HOW DO YOU GET
YOUR NEWS?
percentage of device ownersgetting their news from their gadget
.Smartphone51%
Tablet
56%.
70%Dektop/Laptop
.
Source: State o the News Media 2012
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by Lisa Klopp
Sarah Silverman is the onlycomedian breaking down walls forwomen in terms of vulgar andhostile humor, according toProfessor Eric Shouse.
Shouse, who is a Professor ofCommunication at ECU, was the
speaker at a recent colloquium where
he presented his latest
research, entitled Sarah is Magic:The (Post-Gendered?) Comedy ofSarah Silverman. The paper was co-written by Professor Patrice Opp-liger of Boston University.
Shouse touched on the idea of
outdated beliefs about women inregards to comedy. What does itmean to be a lady? Shouse asked.Society believes their role
models should be modesty, virtue,and placidity. What a lady should beand what humor is are opposites.
But Shouse says Silverman is the
rst woman to segue into un-ladylike
characteristics of womens humorand receives much harsher criticismfor it. Critics call her narcissistic,wrongheaded, and irritating.
From what Shouse researched,
Silverman has broken all ve traits
of what womens humor usually is.These include telling stories instead
of jokes, using a less hostileapproach, making jokes about thepowerful instead of the powerless,trying to connect to the audience,and using self-deprecating humor.In each case Silverman breaks awayfrom the stereotype.
To demonstrate, Shouse quoted
Silverman. I was raped by adoctor, which, for a Jewish girl, is sobittersweet. Shouse said that jokeslike these showcase her ability to tell
jokes in a less feminine way.Another point made by Shouse
was that there is a double standardtowards women in the comedy
never taken to task by critics of theirperformances of empathy-starvedhumor, a phrase which is appliedto Silverman.
Shouse said these belifs can betraced back to the early 20th century
when women rst started
performing comedy. They startedout at night clubs and strip joints
where they were only seen as sexobjects.
Now, women are placed on safedaytime talk shows to share theirhumor instead of the more stand-upcomedy way of late night talk showsFor example, Shouse called EllenDegeneres one of the best comics
of all time, despite the fact that sheis a woman.
Shouse said that even the bestfemale comics remain ghettoized in
the mainstream media. The onlywoman in late-night television isChelsea Handler, and Shouse saideven she is not pushing theboundaries as much as men.
But Silverman is: she even goes sofar as to verbally attack heraudience members.
But since women are taughtnot to have a public voiceaccording to Shouse, her humor is
not very well accepted. n
Professor presents comedic research
Dr. Shouse speaks about his research.
PhotobyLisaKlo
pp
women are taughtnot to have a public
voice.
business. Men who use foullanguage and taboo subjects are seenas brave and edgy, said Shouse.He writes in his paper that despitedoing so on a regular basis, male
comedians like Dave Attell, LouisC.K. and Daniel Tosh are almost
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I am going to workmy butt of to achieve
my goals.
60 hours, recalls Lott. Becauseof the storm, people couldnt orwouldnt come in to relieve us, sofor the last 12 to 13 hours, I was
there in the station and I wasworking no breaks or anything.
Another challenge Lott had toendure was the relocation ofsomeone she admired at WCTI.The thing that has been mostchallenging has been losing myfavorite director, Dave Henderson,said Lott. He taught me so manythings since I began working here
and it was amazing. He truly was my
mentor and I wanted him to teachme more on directing.
Henderson, who moved back toRaleigh in November 2011 to be
closer to his family, now works
at WRAL as the newscastdirector the same position heheld at WCTI.
Recalling when he rst
started working with Lott,
Henderson said, As the director,Im the one in the control roomcalling the shots, following thescripts, and talking to the camera
people for playback I amcoordinating everything. When Kellyrst started working [at WCTI],
she was the playback operator, soI coordinated with her on wheneverything was to happen and when
it was to roll and when it was tochange.
Henderson said that the stationworks on a platform where most
people know most jobs, so Kelly iscapable of stepping up into any
position. He also said Lott hasalways been very open to newexperiences and new tasks thatwerent necessarily part of her job.
She wanted to learn audio, soshe sat in and watched our audioguys, even during her time off, saidHenderson. Kelly was one of those
people that I never minded showing
new stuff to because I knew she wasgoing to pick it up and turn aroundand use it for the company.
Even after leaving WCTI,Henderson recalls Lott as beingsomeone who has a very goodattitude toward her work and thoseshe works with. She also handles
pressure situations very well,which for Henderson, is a bigaccomplishment.
Trust me, TV is a pressure-situat-ed atmosphere, laughs Henderson.
But for Lott, while news is giving
her the experience to grow, lm will
always be her true passion. While
studying at ECU, Lott was not onlythe Student Activities Boards FilmsChair, but she also made her ownshort lm, entitled Pride. The
lm, which she directed, produced
and wrote, was entered into the 2011North Carolina Gay and LesbianFilm Festival.
I already knew that lm was what
I wanted to do, but creating my ownlm and everything that goes into
it helped me realize that I am goingto work my butt off to achieve mygoals, said Lott.According to Lott, working in
ALUMNA, continued from page 1
STAY
IN
TOUCHwith
the
purpleandgold
news may just be the best way to
achieve those goals. When yougraduate college, dont expect toget your dream job that pays great.You are going to have to start at thebottom until you prove yourself thats how the world works, saidLott. Im new and Im willing tolearn a lot of different things
because I know I am able to growhere at the station.
Even with a career in lm in her
sights, Lott knows that working atWCTI is a step in the rightdirection. According to Lott, Inthe real world, employers wantexperience, experience, experience,and thats what I am getting here at
WCTI.n
Photo courtesy of ecu.edu
www.ecu.edu/comm
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Update Your RecordLet us know what youre up to.
Even if youve only had a change in phone number or email address, please let us know.
Please email the following to:
Barbara Bullington, Alumni Relations Committee Chair, at [email protected]:
Semester/year of graduation:Degree:Email:Phone number:Current job title:Company/organization:Personal news (such as marriage, children, awards, etc.):
by Cara Linens
Luggage tags, passport, and tickets
are all some need to travel. Otherschoose to travel with pets, friends,family and even strangers. But forDr. Linda Kean, the only extrabaggage she needs is the culture ofEast Carolina University.
Dr. Kean, the Director of theSchool of Communication at EastCarolina, has been invited to travelacross the world to work with
Krosno State College in Krosno,Poland. She plans to work closelywith the Krosno State College (KSC)administrators and faculty to create
and work with the global partnershipunit. Kean plans to bring with herthe many things shes learned frombeing a Pirate to Poland in hopes oflearning more in return.
Though Kean did notgraduate from East Carolina, she
understands the value of the PirateNation. I love working at ECU,
said Kean. I really enjoy the loyalty
people feel to ECU.Kean looks forward to the
opportunity to travel to Krosno
and talk with the administrators.Planning to work closely with theDepartment of English at KrosnoState College (KSC), Kean must fullyunderstand her options and goals to
benet their department. This past
fall, the Rector and Vice Rector fromKSC visited East Carolina wherethey were able to see what thecurriculum and studies were like.
Kean, as well as other colleaguesfrom KSC, plan on teaching coursestogether to utilize the globalclassroom. Aside from teaching,
plans have been made in hopesof creating and developing studyabroad programs. This summer,Kean specically aims to gure out a
way to make these options possible.Kean has been invited to be a
presenter at KSCs summer intensive
study program that focuses onNarration and Migration. According
to KSCs website, this program is
free and welcomes to many differentstudents. These students will spendtwo weeks in Krosno studying issues
of migration and will listen tospeakers from several universities.Kean plans to present an overviewon the research on Latinoimmigration in the US as well asrepresentations of Latinos in the US
mainstream entertainment media.Kean graduated from University
continued on page 7
Director will bring ECU to PolandPhotocourtesyofecu.edu
Dr. Kean, Director of the School ofCommunication.
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by Shay Quigley
A 7.0 magnitude earthquake ravaged Haiti and sur-
rounding areas on January 12, 2010. Nations watchedas the already poverty-stricken country became evenmore devastated. In response, missionaries anddoctors from the United States packed their bagsand made their way to the hurting people in Port-au-Prince.
But, for those unable to make the journey for
personal or medical reasons, hopes of assisting Haitiwere discarded as impossible. Christina Ruotolo,
graduate of East Carolina Universitys School ofCommunication, was determined to nd a way to aid
Haiti from North Carolina despite how far-fetched itseemed.A few years before the earthquake, four of the ve
main authors of The Day the Earth Moved Haiti:From Havoc to Healing met in a writing andpublishing class at East Carolina University in 2006.
The group regularly met at a local Barnes & Noble
store to swap and critique one anothers new work. Italso happened to be the same store at which Ruotoloworked part-time.
After talking with the group on numerousoccasions, Ruotolo eventually joined Elaine Hughes,Patricia Koenig, Elizabeth Thompson and Lynne
Wigentin the Critique It For Me Writers Guild.
Soon after Ruotolo joined the Guild, a woman
named Carol West walked into Barnes & Noble whileRuotolo was working. West was purchasing books forchildren in Bolivia, and the two began talking aboutmission work. The topic turned to Haiti, and Westmentioned that she had been there during the
earthquake.
As a writer, what do I do? I write. So I asked her, Can
I write about you? Ruotolo said. After telling the Guildabout her conversation with West, the idea of writing abook about Haiti, its people and the earthquake was born
The book wouldnt be any ordinary book however, as all
the prots from the book would go toward relief efforts
in Haiti. The idea was wildly accepted, and over two yearsof hard work began.
Everything really just fell into place with this book,said Hughes, a childrens book author and staff memberin East Carolina Universitys Department of Kinesiology.We all just started writing pieces separately. As we saw
things on the news or wherever, we would write piecesthat touched our heart from what we saw.
Soon after the ve women began writing in reaction to
photographs and videos of the disaster, a mission teamreturned from Haiti and another was preparing to depart
from a church a few of the authors attend. Onceapproached with the Guilds book concept, themissionaries readily agreed to contribute photographs,writings and personal time to be interviewed by theauthors about their experiences in the devastated nation.
Alumna writes for Haiti relief
I can put pen to
paper and make adiference.
Phot
ocourtesyofChristinaRuotolo
Proceeds from the book will go toward rebuilding Haiti.
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of Illinois in 1989 with a bachelorof science in broadcast journalism,Kean felt comfortable in her area
DIRECTOR, continued from page 5
of study. She then went on toreceive her master of arts incommunication arts in 1994 aswell as her doctorate degree incommunication arts in 1998 fromthe University of Wisconsin
Madison. From there, her journeyinto the Pirate Nation began.
In 1998, Kean settled in Greenvilleto work with the School ofCommunication and become afaculty member of the university.Kean has been the director for the
past ve years. As director, Kean is
in charge of budget and
personnel matters relating to theschool as well as providing structure
and a vision to its faculty, staff andthe students.
My role is one based in serviceto the unit in that I try to do whatI think will help all of those men-tioned above me be moresuccessful in achieving their goals,
said Kean.People are so supportive of this
university so they act in its bestinterest, said Kean, It makes it avery good place to work.
Not only does Kean enjoy workingfor the school, but she enjoysworking with fellow faculty
members as well.Dr. Kean is an energetic, outgo-
ing and charismatic director for theSchool of Communication, saidBarbara Bullington, a professor atEast Carolina.
She has a long history at ECU,has done many important research
studies in the eld of
communication and has seen theSchool of Communication gothrough many changes. She is astrong leader and a great ambassadorfor our program. n
Two years later, the writing wascompiled and completed, and theGuild had found a publisher. Thenext step was to get the word outabout their book and its purpose.Ruotolo, who graduated with a B.A.
in Communication with aconcentration in public relations
Haiti population:
Haitianscurrently with
clean water andsanitation:
370 thousandSource: Te Hufngton Post
reasons. For countless otherswanting to make a difference but
unsure how to, Ruotolo advisesthose people to nd a personal
talent and take advantage of it. For
Ruotolo, its communication: Im awriter. Thats my gift. Thats what Ido. I can put pen to paper and makea difference that way. n
PhotobyECUSchoolofCommunication
Christina Ruotolo holds the nished book.
from East Carolina University in2002, currently has her own PR
rm, The Ruotolo Agency. Using
her knowledge of media andpromotion, Ruotolo helped tospread the word about the Guildsbook.
As authors, you are partly respon-
sible for marketing your own book.We market to all of our friends andfamily. We use social media and
Facebook, email blasts and thingslike that, said Ruotolo.
The ve authors are currently
holding book signings locally,celebrating the fruition of theirvision, and vying for slots on na-
tional television. All the prots from
the book are benetting the RyannEpps Childrens Home, Compas-sion Weavers, and The Hope ForHaiti Foundation--all organizationsactively at work in Haiti.
The Day the Earth Moved Haiti:From Havoc to Healingbegan with Ruotolos desire to makea difference in Haiti, but also withthe knowledge that she couldnt
travel there for health
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Help the School of Communication continue to grow:
Join CommCrewfor Friends and Alumni of the East Carolina University School of Communication
Recent Alumni ($25) Director ($500)
Member ($50) Chancellors Society ($1,000)
Patron ($100) Call me about corporate sponsorship
Benefactor ($250) Other (Amount) $________
Name ________________________________Address ________________________________
________________________________________________________________Phone ________________________________E-mail ________________________________
Your membership supports academic scholarships,student journalism and creative media production.
Please make your check payable to the ECU Foundation and return to:Dr. Linda Kean, Director School of Communication
102 Joyner East Greenville, NC 27858-4353
School of CommunicationJoyner E. 102
East Carolina UniversityGreenville, N.C. 27858
Photos courtesy of the School of Communication