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Show your Stuff Using Data for Creative and Impactful Marketing
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What is a media kit?
TRADITIONAL DEFINITION A resource created by a publisher to help prospective ad buyers
evaluate advertising opportunities.
BROADER DEFINITION 2013 – A resource to help prospective partners, advertisers, customers,
collaborators, media evaluate your offerings and truly see who you are and what you have to offer.
HELPS YOU BE OSCAR-READY FOR: Interview opportunities Sponsorship/advertising opportunities Project/Service/Job opportunities Speaking/presentation opportunities
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Your prospective clients/partners have a lot of choices.
So, why should they choose you?What makes you a good investment?What value do you bring?
You are more than your web traffic.
Show the world – and the people who are making decisions about whether to hire you – all you have to offer.
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The big debate
Do you really want to post your fees, stats, and all your glory on your site?
Make it easy for brands/prospects & display all, or… Publicly display broad info and send more details upon
request.
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Paint a picture.
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What are you selling?
OPEN STRONG with an overview of who you are and what you do. Who? What? Where? When? How?
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Why???
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Where are you rocking it?Your Blog YouTube
Facebook LinkedIn
Pinterest Flickr
Twitter Instagram
Communities
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Visualize
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Of course, there’s overlap in your audience.
Estimate overlap with a reader survey on several platforms – adjust bubbles
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Yes, traffic counts. But, so do…
Followers Engagement score Diversity Comments – average per post, week, month, etc. Growth Interconnectedness of your networks Traffic sources / inbound links Influence score (UGHHHH – if you must)
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Engagement score
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Engagement score – why it matters
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Diversity
Think about where you spend your efforts online. Facebook Twitter Pinterest Instagram Flickr LinkedIn Blog Google + Other
How would you describe your social presence?Very Focused, Well-Balanced, Very Diverse
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Feeling the Love
Click through stats Bit.ly, ow.ly, etc.
Social mentions Monitor links to your posts/blog Monitor mentions of your posts/blog
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How long do visitors stay?
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New vs. Returning Visitors
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More about usage…
What are users searching for on your site? Could be a great selling point!
What are they coming for? See entrance page! Where are they coming from? Referral pages.
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How many links to your blog?
Google Webmaster Tools Bing Webmaster
Tools
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A Picture of Your ContentSo what is it that you write about?
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Finding Blanche – lately
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Visualize any content
Finding Blanche
#blissdom
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Comments (Feel the love)
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A Picture of Your Readers/FollowersOh right, the readers!
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Reader Demographics & Psychographics
Age, Sex, Education, Geographical Location, Work Status, Income, Presence of Children, Home Ownership, etc., etc., etc.
Psychographics/Lifestyle - What are your readers like? what are their passions? Why do they read your blog? How do they engage? Where are they influential?
Quantcast Reader Surveys
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Quantcast
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Quantcast
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Geography
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What else do they like?
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Beyond the NumbersSometimes, it’s the little things.
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You’re more than a number.
What other campaigns have you done? Can you demonstrate success?
Ambassador? What experience do you have? What are your passions? Interests? Focus? Member of communities / Professional affiliations? Media clips (online & offline) Photos of you (with others?)
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Rankings & Press
Are you on any lists? Aligned with Networks? Mentioned in any great articles? Rocked any speaking engagements? Have client/customer testimonials or recommendations to
share?
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Make a splash
Visuals - Quick Read Tell the story; be convincing Make it attractive; clean Be clear Be confident REMEMBER: Traffic is just one piece of what you bring to
the table.