Download - smAlbany 2013 youtube for business 2013 a
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Youtube - goes VIRAL - Goes local
Thomas F. Kearns BS MA Owner Hot Advertising
YouTube Revenue Sharing Partner
4 Channels - 767 - 960 Videos
1200+ - 3088 Subscribers
1,036,554 Views (7/7/2012) 1.5 Million 6/30/2013
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2ND LARGEST SEARCH ENGINE3rd MOST VISITED SITE
YOUTUBE IS OWNED BY GOOGLE
GOOGLE PRESENTS VIDEO RESULTS IN ORGANIC SEARCH
USE YOUR YOUTUBE VIDEO AS A LOCAL SEARCH RESULT TOOL
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!! WOW !! (statistics)
6 Billion Views per Month on YouTube +50%
******600 Million on Mobile - 1 B ******
60 (100) Hours of Video Uploaded per minute
70% from outside the USA
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Retail Video Stats 1
Web Video Viewers are 64% more likely to purchase a product.
Video conversion is 30% higher.
90% of shoppers say they like product video
(HOW TO educate & demonstrate)
Video in email can increase click through by up to 91%.
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Retail Video Stats 2
Video is now 50% of wireless network traffic. (Smart Phones, Tablets)
59% of Top Executives rather watch video than read text. (Forbes)
53 X greater chance of appearing on page 1 of Google Organic Search. (SEO)
90% - The % Video will be of all internet traffic in the future. (-5 years or sooner)
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SESNY 2011
15miles = 80% of all Business
Search is now more natural and social. ??
Name, address & phone number.
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2 - Books to Own - FREE
YouTube Creator’s Playbook
How to Grow Your Business on Youtube
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Creators Playbook
Programming and Production
Publishing and Optimization
Community and Social Media
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Grow Your Business On YouTube
Getting Started with Video
Managing your Videos
Promoting your Business
Tracking your Success
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How to Shoot Video - 1
Plan... Plan,,, Plan... Planning comes first!
Get a good idea of what you want to say. Write a script & storyboard it.
Focus on the viewer, identify their problem give them the solution. They need your help.
First 15 seconds must engage the audience - give them compelling content to watch.
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How to Shoot Video - 2
Buy a tripod (very important with HD Video).
Buy a decent HD camera.
Buy 3 point lighting and learn how to use it.
Buy a green screen if you want to use the weatherman effect.
Buy a good mike!
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Hollywood And Bust ! - KISSVideo
Give clear specific information. HOW TO
Make the buying decision easy and open.
Increase loyalty and recommendation.
Share on Facebook, Google Places, Twitter, Google+ etc.
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Editing
Get a decent editing program most come with instructions on how to use them.
Watch the product “how to” videos on YouTube.
Use basic editing techniques at first.
Simple transitions please
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Your YouTube Channel
Start your YouTube Channel
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Your YouTube Channel
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Google Organic Search Result
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Google Organic Search Result
Genoa
Importing
Loudonville
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998 Views
1743
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4,121 Views
5,192
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Delmar Bootery
5,730
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Google Organic Search - National Results
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20,151
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Email & embedded on the
smAlbany website
Video in Email
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Case Study - 2012
22 - Local Videos in One Year
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Case Study - 2012
522 - VIEWS
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YouTube Local Advertising
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Relevance of Your Video
Closely related to a matter under consideration!
How can you help me?
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Hot Advertising435 Loudon Rd, Loudonville
(518) 434 - 8727
Thank You Thomas F. Kearns BS MS