Download - Smart Guide Media Kit 2011 Final
Curiouser and Curiouser
The 2011 theme for SMART GUIDE magazine is an adaptation to Alice in Wonderland. In Alice in Wonderland, Alice wants to break the social norm and becomes bored with her present life.
She follows a white rabbit down the rabbit hole and travels through time and space to find elements of herself and social moulds to break.
Don’t be Late for the important Deadline Date
With the 2011 SMART GUIDE: Adventures in SmartLand.
Editor-in-Chief Kat, follows this pink rabbit through time and space in search of culture, and smart brands. Follow her on this journey through Toronto neighbourhoods and discover just were to get the smartest brands and chicest places to dine, eat and shop during Black History Month 2011.
MAGAZINE
2011Toronto’s Top 5 Rising Stars
Toronto’s Top 5 Black Businesses and Entrepreneurs
Where to find the best cuisine for Black History Month
Special Timeline:
Because we are Kings and Queens
What events are happening and where?
Feature InterviewsGemini Award Winner Cle BennettDirector XAnd more…
What’s good in your hood?
Black History Month became initiated in Canada by the Ontario Black History Society, which was founded in 1978.
In 1979, Toronto issued the first-ever Canadian proclamation and on December 5, 1995 House of Commons proclaims February as Black History Month.
In 2007, the province of Ontario and the City of Toronto marks the Bicentenary of the Abolition of the Slave trade
Canada: Our Home & Native LandThe New Economic World, President Obama
2009: Smart Guide is Launched
2010 SMART GUIDE
Victorious Legacy SMART GUIDE
It is a medium gloss, 5.5 x 7.5, uniquely stunning digital and printed magazine featuring events happening during special cultural events. Allowing communities to intermingle and share in each others cultural legacies. We highlights events, resturants, shops, attractions with profiles of entrepreneurs, leaders, politicians and others who are instrumental in contributing to the victorious legacies of each culture.
It unifies the brilliance we all possess and use it to bring change & acceptance to our lives. Through this vision, we share not only what we can do to be good stewards, but ways to make money, save money and save time, the smart way.
This is a word of mouth effort, so e-mail us with your name and address. then, tell everyone in your e-mail community. Together we can change this part of the world!
Special Features
Where to shop
Where to dine
EVENT LISTINGS
Where to go for Black History Month
Targeted Circulation: Initially Victorious Legay SMART GUIDE magazine launched in 2009 as a guide to Black History Month events used by governmental leaders including mayors, city managers, building and public works employees. Now approaching its third year will produce two additional guides providing more outreach to Canada’s/North American growing multiculutral communtiies.
A digital version & print are be available FREE online and we believe this will grow exponentially. Any advertising partner signing a 3 issue or 2 years agreement will receive FREE advertising in the digital publication, the victoriouslegacy.com website and with the smartphone.Victorious Legacy SMART GUIDE advertising rates are competitive with direct mail. Place your advertisement in front of key government decision makers and consumers desiring to save the air, water and earth for less than a postage stamp every month.
Toronto and Canada enjoys a burst of Diversity in Entrepreneurs, Community & Church Leaders, Artists, Activists and Organizations form to carve out an identity in Canada in Toronto’s SMART
Renaissance.
Demographics
IndustryPercenta
ge
Avg. Income
Avg. # of Events Attended
Education 11% 45,000 6
Legal 5% 55,000 2
Entrepreneur 10% 30,000 4
Tourism 20% 40,000 4
Non-respondents 44% 12,000 2
Financial 10% 40,000 1
Total 100% 222,000 19
Web Traffic
Print Network
February 2009-January 2010
75,000 1,000 30,000
February 2010-Present
120,000 1,000 35,000
05
101520253035404550
Toronto
Adolescent
Teenager
Adults
2009 Survey Results. AGC LTD.
2009/2010 Web Analytics Summary 2009/2010 Professional Reach
Year 1996 1996% 2001 2001% 2006 2006%
South Asian 670,590 2.35% 917,070 3.09% 1,233,275 4.00%
Chinese 860,150 3.02% 1,029,395 3.47% 1,168,485 3.70%
Black 573,860 2.01% 662,215 2.23% 783,795 2.50%
CANADA DIVERISTY DEMOGRAPHICS OF TOP 3
Stats Canada 2006
SMART GUIDE REACH
Distribution & Rates
Previous Distribution
Canoe Network & Online
Businesses and Participating Restaurants
TDSB Network
NSBE
Tourism Toronto Network
Victorious Legacy Network
Size 1 Issue 2 issues 3 Issues 2 years x 3 Issues
$ $ $ $
1/6 300 280 240 175
¼ 475 445 415 335
½ 715 675 635 555
Full page 1,075 1,025 975 875
Inside Back Cover
2,011 1,911 1,811 1,711
Inside Front Cover
2,150 2,030 1,910 1,790
Outside Back Cover
2,300 2,180 2,060 1,940
2 Page Spread x 2
2,700 2,560 2,420 2,280
Other Issues
2011 SMART GUIDE TO ASIAN HERITAGE MONTH
2011 SMART GUIDE TO CULTURE
New Distributions
Vancouver
Halifax
Montreal
CalgaryCirculation: Help us reach our new target of
20,000 copies
NewNew
Advertising Descriptions
SMART GUIDE 20112011 Theme: ADVENTURES IN SMARTLAND
Adaptation to Alice In Wonderland
Editor-in-Chief KAT, wants you to join her as she explores various Toronto neighbourhoods from Yorkville, to Kensington in search of culture and smart businesses. Let’s see how far down the rabbit hole the adventure to finding culture and smart brands takes her and the readers.
Yorkville – Sesso Boutique Dress
Accessories by Obsessions - Cumberland
Kensington Market
Outfit by Titika – The Beaches
Follow the pink rabbit through your neighbourhood
Affluence, Abundance, Unity
Your exclusive city guide to Smart Brands and Smart Businesses