UnderstandTarget Group-Active and young teenagers
Problems-Teenagers drop their phones a lot but do not like the big bulky cases which are the only ones that will protect it
Wants-Stylish and affordable
Needs-Lightweight, slim, protective
Interview
● We interviewed Jacob Rose (a member of our target audience)
● We wanted to learn what he didn't like about phone cases
● Jacob said the biggest problem is that big, bulky cases are ugly, and heavy but are the only thing that will protect smartphones
Explore
● By checking out what's available on the market I learned customers like...
● Unique● Stylish● Lightweight● Slim● Protective
Prototype and Refine
● These two steps were done together● While I made prototypes I met with Jacob to
discuss what he did and didn't like in the case● One problem we encountered was that the case
was too generic● To make the case more unique and stylish we
cut out each of the corners
Videos
Click this hyperlink to find both the videos of our casehttps://bu.mp/TONjyC