Download - SNAP Presentation
Engaging Members in 140 Characters or Less
"Giving Members an Experience and a Product"
KiKi L'Italien Association Chapter-Relations Manager Optical Society of America
Twitter: @kikilitalienhttp://twitter.com/kikilitalien LinkedIn:http://www.linkedin.com/in/kikilitalien Facebook: KiKi L'Italienhttp://www.facebook.com/people/KiKi-LItalien/506521596 Association Blog: http://soupykiki.blogspot.com/ Also on: FriendFeed, Plurk, BrightKite, YouTube, CollectiveX, Flickr, Ning, and bazillion more crazy online locations.
What We Do
image attributed to http://www.wordle.net/.
Social Media is Social
• Three Key Messages about Using Social Media • Be "social" internally - Look for 4+ groups to be represented
• Be passionate!
Social Graces (What We've Done)Podcast:OSA Podblog http://osapod.libsyn.com/
Twitter:- Used at meetings and ongoing- OSA President has a Twitter alias
Online Member Communities: - CollectiveX - Sharepoint
YouTube:http://www.youtube.com/user/OpticalSociety *Blog, bookmark, live streaming of certain meetings...
OSA Technical Divisions under construction...
Optics & Photonics News (OPN)
• Twitter account • Facebook Group: Optics & Photonics News Fan Club
• Podcast episodes
• Comment function on all online articles
• OPN blog
• RSS Feeds
Optics InfoBase
• Social bookmarking cites such as del.icio.us and citeulike • Provide tools for exporting articles
• Generated links to articles that cite an article being viewed • Display behavior of other readers
• E-mail alerts and RSS feeds • Filters http://www.opticsinfobase.org/
The Least Everyone Should Do...The two basic social media alerts you need to have now!
Google AlertsExamples of things to monitor:• Mentions of your Society • Mentions of your Publications • Mentions of your competitor • Industry keywords
TweetLaterExamples of things to monitor:• Mentions of your Society • Mentions of your Society's Publications • Mentions of your competitor • Industry keywords
Resources
TweetLater: http://www.tweetlater.com/
Google Alerts: http://www.google.com/alerts
Other helpful links:
Splitweet: http://splitweet.com/
Polldaddy: http://www.polldaddy.com/
KnowEm UserName Check: http://knowem.com/
Thanks for listening!