Engaging Members in 140 Characters or Less

"Giving Members an Experience and a Product"

KiKi L'Italien Association Chapter-Relations Manager Optical Society of America

Twitter: @kikilitalienhttp://twitter.com/kikilitalien LinkedIn:http://www.linkedin.com/in/kikilitalien Facebook: KiKi L'Italienhttp://www.facebook.com/people/KiKi-LItalien/506521596 Association Blog: http://soupykiki.blogspot.com/ Also on: FriendFeed, Plurk, BrightKite, YouTube, CollectiveX, Flickr, Ning, and bazillion more crazy online locations.

What We Do

image attributed to http://www.wordle.net/.

Social Media is Social

• Three Key Messages about Using Social Media •  Be "social" internally - Look for 4+ groups to be represented

 • Be passionate!

Social Graces (What We've Done)Podcast:OSA Podblog http://osapod.libsyn.com/

Twitter:- Used at meetings and ongoing- OSA President has a Twitter alias

Online Member Communities: - CollectiveX - Sharepoint

YouTube:http://www.youtube.com/user/OpticalSociety *Blog, bookmark, live streaming of certain meetings...

OSA Technical Divisions under construction...

Optics & Photonics News (OPN)

• Twitter account • Facebook Group: Optics & Photonics News Fan Club

 • Podcast episodes

 • Comment function on all online articles

 • OPN blog

 • RSS Feeds

Optics InfoBase

•    Social bookmarking cites such as del.icio.us and citeulike •    Provide tools for exporting articles

•    Generated links to articles that cite an article being viewed •    Display behavior of other readers

•    E-mail alerts and RSS feeds •    Filters  http://www.opticsinfobase.org/

The Least Everyone Should Do...The two basic social media alerts you need to have now!

 Google AlertsExamples of things to monitor:• Mentions of your Society • Mentions of your Publications • Mentions of your competitor • Industry keywords

 TweetLaterExamples of things to monitor:• Mentions of your Society • Mentions of your Society's Publications • Mentions of your competitor • Industry keywords

  

 

Resources

TweetLater: http://www.tweetlater.com/

Google Alerts: http://www.google.com/alerts

Other helpful links:

Splitweet: http://splitweet.com/

Polldaddy: http://www.polldaddy.com/

KnowEm UserName Check: http://knowem.com/

Thanks for listening!