2
What Is Snapchat?
2014 Headlines
3
What Is Snapchat?
2016 Headlines
4
What Is Snapchat?
Stories
5
Why Brands Use Snapchat
DemographicEngagementUnique Content Innovative
6
Number of Daily Video Views (Billions)
Apr 2015
Nov 2015
Jan 2016
Jun 2016
0 2 4 6 8 10
150mActive Daily Users
66Average number of videos viewed/day
70%UK Users over the age of 18
7
Unique Content
General Electric
8
Innovative
Always Moving Forward
Snapchat Paid Content
10
Discover Adverts
11
Live Story Adverts
12
Sponsored Lens
Snapchat Geofilters
14
On Demand Geofilters
1. Design
2. Map
3. Buy
15
Geofilters Cost and Metrics
16
Snapchat Geofilters
4 Geofi l ter Tips
17
1. Engage Don’t Promote
18
2. Capture A Moment or Emotion
19
3. Social Media Souvenir ‘I was here’
20
4. Where Your Audience Works/Plays/Takes Selfies
Let’s Use the ‘Art of SmartphoneFilm-making’ Geofilter
Snapchat @[email protected]