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SNB SNB -- REACTREACT
Presentation Internet Monitoring Program Kazimieras Saržickas
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SNB-REACT
• Non-profit coalition• Actively fight counterfeits• Members – owners of well-known brands• Europe-wide network• Internet monitoring worldwide
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Internet Monitoring ProgramInternet Monitoring ProgramStarted the program in 2005. Since then the number ofremoved ads has increased significantly
0
20000
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100000
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200000
2005 2006 2007 2008 2009
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Internet Monitoring Program
•One of the main activities•Contracts with internet service providers•Trained internet monitoring team•WebCrawler software
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Removals per auctionRemovals per auction2deHandsAanbodpaginaAlibabaAllegroAmazonAukroCafepresseBayEC21Gitti GidiyorIofferMarktnetMarktplaatsMarktplazaOztionPicasawebsBazarSpeurdersTaoBaoTraderaTweedehandsXQL
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Monitor, Administrate,Remove and Report
Connected to a number of Internet auction sites (Ebay,
Alibaba, Taobao, etc.)
Images for rapid review and storage of print screen
of advertisement
Generate Database:store infringing
listings and sellersfor legal files
(black listed sellers,blocked sellers etc.)
Softwareconnected toour regulardatabase forfollow-up
(C&D-letters, test purchases,investigation). In 2009 more
than 200cases
Important: manual reviewof listings
Extra featureslike PIA-request and sorting
ads by volume of seller
Online report: to be viewed24/7 via our websitewww.snbreact.org
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The WThe WebCrawlerebCrawler• Custom-made software• Possibility to adapt to different auction sites• Search of ads on the basis of specific
criteria• Manual review of shortlisted ads by SNB-
REACT Internet Monitoring Team• Possibility to consult rights owners• Automatic removal of ads• Storage of screenshots
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EXAMPLE
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EXAMPLEEXAMPLE• Custom-made software• Possibility to adapt to different auction sites• Search of ads on the basis of specific
criteria• Manual review of shortlisted ads• Automatic removal of ads• Storage of screenshots
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Possible further action can be:
• inquiry with the Service provider for details • further research on the Internet via special
software • make a test purchase • setting up correspondence with undercover
mails • physical inspection of address
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Customized service
• Which countries and websites will be monitored
• Particular products to be monitored • The authentication procedure • Connecting the Program to existing Internet
Programs • Other specific needs
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The IMPThe IMP--challengeschallenges• Still large number of infringing
advertisements by anonymous sellers• Advertisements are removed and replaced
within moments • Most websites only register / block
email-addresses and IP-addresses, very easy to avoid (proxy servers) => force service providers to register and disclose full address to SNB-REACT
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Example MarktplaatsExample Marktplaats
• No Address is requested • Email address can be
hotmail, Gmail, etc• No Verification of
professional seller• Legal follow-up hardly
possible • Planning legal action
against Marktplaats as service provider
NO ADDRESS IS REQUESTED
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Other challengesOther challenges• IMP China; increase removal of adverts on Alibaba and
Taoboa; and on Turkish sites like Gitti Gidiyor• Connect more sites to the webcrawler• Cooperation with Service Providers and GOOGLE, to
remove and block infringing websites• Close down more commercial sites; we now have also
special software (Maltego) to fully analyze a website• Combine forces between our own investigation
departments and the internet team. This will result in more seizures and the closure of online shops
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WWW.SNBREACT.ORG
SNB-REACT NetherlandsAmstelveenseweg 8641081 JM Amsterdam
TEL +31 (0)20-6406363
Inquiries:[email protected]