Download - Social Influence - Copy.ppt
-
8/16/2019 Social Influence - Copy.ppt
1/18
Submitted by:Surabhi LodhaM.A. Psychology - II Semester
2015-16!i"ersity #ollege o$ Social Scie!ces a!d
%uma!ities
-
8/16/2019 Social Influence - Copy.ppt
2/18
-
8/16/2019 Social Influence - Copy.ppt
3/18
Doing something because a legitimate authorityfigure asked us to.
Behaving as instructed but not necessarily changing youropinions.Usually in response to individual rather than grouppressureRequest is perceived as a command
Less frequent than conformity or compliance
-
8/16/2019 Social Influence - Copy.ppt
4/18
Referent
Expert
Legitimate
Re ard!oercive "bility to punish or remove positive consequences.
"bility to provide positive# remove negative outcomes
$erson has expertise %kno ledge& not idely available
Believe person has influence because of role.
$eople identify ith or ant to be like authority figure
Source Definition
-
8/16/2019 Social Influence - Copy.ppt
5/18
Examined the po er of obedience to authority in socialpsychology's most famous laboratory experiments.
$articipant is the (teacher)* confederate is the (learner)
+f the learner makes an error* the teacher has to ,shock'him* ith the level of shock increasing to dangerousand deadly levels-eacher atches learner being strapped into chair learner expresses concern over his (heart condition)
"s the level of shock increases* the (teacher) can hearthe learner is in obvious pain
-
8/16/2019 Social Influence - Copy.ppt
6/18
Experimenter
Teacher
Learner
-
8/16/2019 Social Influence - Copy.ppt
7/18
1234
5678
9
101112
131415
16
ShockLeve
S!itch La#e $an% &o ta'e Leve $
17181920
21222324
25262728
2930
ShockLeve
S!itch La#e $an% &o ta'e Leve $
(S i'ht Shock)15304560
(*o%erate Shock)7590
105120
(Stron' Shock)135
150165180
(&er+ Stron' Shock)195210225
240
(,nten$e Shock)255270285300
(Extreme ,nten$it+ Shock)315330345360
(Dan'er- Severe Shock)375390405420
(...)435450
-
8/16/2019 Social Influence - Copy.ppt
8/18
Learner protestsmore and more asshock increases
Experimentercontinues to requestobedience even if
teacher is unsure
120
150
300
330
( /'h e+ thi$ rea + hurt$ )
(/'h Experimenter That $ a'et me out of here , to % +ou, ha% heart trou# e *+ heart $$tartin' to #other me no! )
a'oni e% $cream (, a#$o ute +refu$e to an$!er an+ more'et me out of here ou can t ho %me here et me out )
( inten$e pro on'e% a'oni e%$cream (Let me out of hereLet me out of here *+ heart $#otherin' me Let me out:
, te +ou;)
-
8/16/2019 Social Influence - Copy.ppt
9/18
-
8/16/2019 Social Influence - Copy.ppt
10/18
"bnormal group of sub/ects01 2umerous replications ith variety of groups sho s
no support
1 "ll male sub/ects
$eople in general are sadistic01 3ideotapes of 4ilgram's sub/ects sho extreme
distress
-
8/16/2019 Social Influence - Copy.ppt
11/18
"lthough 567 later said they ere glad to haveparticipated and fe er than 87 said they eresorry* there are still ethical issues
Do these experiments really help usunderstand real orld atrocities0
-
8/16/2019 Social Influence - Copy.ppt
12/18
$roximity to the authority figure9 $hysical closeness: the
closer the authority figure* more obedience.
$restige of the experimenter9 ;omething as simple as
earing a lab coat can affect levels of obedience.
Expertise9 " sub/ect ho has no ability to make decisions*
esp. in a crisis* ill leave decision making to the group.
Deindividuation9 $eople come to vie themselves as
instruments for carrying out others< ishes: no longer seeing
themselves as responsible for their actions.
-
8/16/2019 Social Influence - Copy.ppt
13/18
+ncrease participants' responsibility for any harmdone to others
+ndicate that total submission to authority isinappropriate
$rovide disobedient models
=uestion authority's expertise and motives
+ncrease a areness of the po er of the situation;hare the results of research studies on obedience
-
8/16/2019 Social Influence - Copy.ppt
14/18
Learner Experimenter
-
8/16/2019 Social Influence - Copy.ppt
15/18
>istorically* societies have expected children to obey theirelders %compare patriarchy* slaves their o ners* serfs theirlords in feudal society* lords their king* and everyone ?od.
Even long after slavery ended in the United ;tates*the Black codes required black people to obey and submitto hites. !ompare the religious ideal of surrender and itsimportance in +slam.
-
8/16/2019 Social Influence - Copy.ppt
16/18
"s the middle classes have gained political po er* thepo er of authority has been progressively eroded* iththe introduction of democracy as a ma/or turning point inattitudes to obedience and authority.
;ince the genocides of the @irst Aorld Aar and;econd Aorld Aar periods* Aestern cultures havecome to regard obedience less favorably.
-he civil rights and protest movements in the secondhalf of the 8 th century marked a remarkable reductionin respect for authority in Aestern cultures.
http://c/wiki/Genocidehttp://c/wiki/First_World_Warhttp://c/wiki/Second_World_Warhttp://c/wiki/Civil_rightshttp://c/wiki/Civil_rightshttp://c/wiki/Second_World_Warhttp://c/wiki/First_World_Warhttp://c/wiki/Genocide
-
8/16/2019 Social Influence - Copy.ppt
17/18
Cbedience is most direct form of social influence$ersons readily obey commands* even those froma relatively po erless source of authority4any factors influence obedienceo perceived authorityo gradual escalation of commandso rapid pace of situation
;everal strategies can be used to reduceobedience
-
8/16/2019 Social Influence - Copy.ppt
18/18