Download - Social Media and Accounting
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Slideshare Link
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What are we going to talk about?
• 5 Ways Technology is Changing Communication
• What is Social Media?• The Value of Conversation• 10 Ways to Use Social Media for
Business
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225,46025-55 year old college
graduates within 10 miles of Indianapolis, IN
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334,00045-64 within 10 miles of
Indianapolis, IN
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600MUsers on Facebook
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300,000New Twitter Accounts
Every Day
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You can’t be consumers.You need to be producers.
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2012
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The Transition of Marketing
Communication
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BiggestMisconception?
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1. Engaging
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Loyalty is not about them being loyal to you...
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It is about listening for the content THEY want to...
hear, consume, and remember.
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2. Increase Value of CustomerSpend
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It is still about the numbers...
...but one-to-one direct response is equally
important
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3.SharingContent
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4. Recruiting
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5. BuildingPresence
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It is all about integration
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Sharing
http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media
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Widgets
http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media
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6.CombiningForces
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7.FacebooikAds
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8.LeadGeneration
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9.UsingLinkedIn
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10.Tracking andMeasurement
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Measurement• Fan Count• Bit.ly (tracking links)• Coupon Code• Ticket Sales• Email Distribution• Phone Calls• Traffic to Website
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Things to Remember
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People are always better than logos.
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If you want to change behaviors, you must
measure them.
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Conflict gives value to ambition.
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You can’t be consumers. You need to be producers.
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Connect With Me• Blog: http://www.kylelacy.com• Twitter: @kyleplacy• Email: [email protected]• Phone: 1-765-610-5965• Web: www.yourmindframe.com