Download - Social Media And Networking Governance
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Social Media and Networking Governance
Who is hanging out your dirty laundry?
Vanguard Leadership March,2010 (c)
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“You will only remember 3 things” Philip Crosby
1. Blocking Social Media is NOT an option
2. A good policy or guidelines are a MUST
3. Stupid MISTAKES will always happen
Vanguard Leadership March,2010 (c)
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What is social media?
Vanguard Leadership March,2010 (c)
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Overview of players in the social media/networking market
More and detailed information available upon request
Vanguard Leadership March,2010 (c)
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Social Media and Networking is of all ages!
Vanguard Leadership March,2010 (c)
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Social media is big
More and detailed information and statistics available upon request
Vanguard Leadership March,2010 (c)
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More and detailed information available upon request
Vanguard Leadership March,2010 (c)
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Déja-Vu
Vanguard Leadership March,2010 (c)
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• Productivity loss • Reputation damage • Loss of control over brand and image • Afraid to make mistakes • Security risk • Cost – no money
• Fear of unknown - Ignorance • Lack of experience and expertise • Lack of leadership • No resources to contribute • Terrified of feedback and truth • Unwilling to be transparent • Uninformed - Confused
• Not used in B2B environment • Customers do not use it (?) • Information overload • Does not fit into company structure • Traditional media more important • No results or ROI • No monitoring ROI tools
Scared?
Vanguard Leadership March,2010 (c)
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• Here to stay – not going away! • Growing continuously • Can not be blocked • Innovation and idea incubation • Client interaction • Social networking – a must!
• Real customer interaction happens • Data Mining • Community Building • Trend detection • Reputation monitoring
• Other departments might have needs: • HR for recruiting • Marketing for research • R&D for research • PR to track brand and trends • Finance for company tracking
Embrace!
Vanguard Leadership March,2010 (c)
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Why we need some guidelines?
Integration with applications (Outlook, etc.)
Uncontrolable platforms (GSM, Home work)
Clear rules of understanding
and engagement
Vanguard Leadership March,2010 (c)
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Effectiveness of a policy
Vanguard Leadership March,2010 (c)
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Social Networking Governance Policy or Guidelines?
More and detailed information available upon request
• Areas to be covered
• Who is involved?
• Code of conduct
• Identity
• Information protection
• Etc.
• Monitoring
• Hardware & software
considerations
• Disciplinary actions
• Etc.
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Process
• Awareness creation
• Inventorize
• Create policy
• Delivery and implementation of policy
• Optional: Training
Vanguard Leadership March,2010 (c)
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Social Media Tips
Do
• Be polite
• Be courteous
• Be helpful
• Be conversational
• Be intelligent
• Be non-confrontationable
• Be transparent
Don’t
• Share secrets
• Curse
• Bad mouth
• Complain about company or product
• Act stupic
• Defame
• Forget day job
Vanguard Leadership March,2010 (c)
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Conclusions - Business
• Take advantage of Social Networking to expand your business
• Have a social networking strategy and policy
• Monitor and act quickly
Vanguard Leadership March,2010 (c)
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Conclusions – Personal tips Watch out sharing...
• Personal Conversations
• Social Plans
• Linking Sites
• Company information
• Photos of your kids
• Address and phone number
• Personal finance information
• Passwords
• Password hints
• Anything you do not want to share Vanguard Leadership March,2010 (c)
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Vanguard Leadership March,2010 (c)
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Want to know more?
Contact me Mic Adam – Vanguard Leadership
Phone: +32 478 50 41 35
What can I deliver to you?
• More detailed information on above topics
• Social Networking Inventory Service
• Social Networking Policy Creation
• Social Networking Awareness Building
• Social Networking Training and Education
Vanguard Leadership March,2010 (c)