Download - Social Media Case Study
By: Erin GreenBy: Erin Green
Social Media Work--Carillon Chocolates Case
Study
Carillon Chocolates
• Small café with chocolates, ice cream, dessert and baked goods
• Located on Ann Arbor’s Main Street--lots of foot traffic, not a destination
• Many out-of-town visitors, local families, some students
• New ownership April 1, 2009--need to get word out about new ownership and offerings
• Rebrand as local spot with handmade goods, house-roasted coffee, cool café to hang out at
I created and maintain a Twitter account, @CarillonChoc:
Examples of some of our Tweets, which I post regularly:
Some our followers’ Tweets about us:
These three followers of ours have their own followers: over 400 of them
combined, who can all see these Tweets about us
A suggestion by one of our followers that resulted in a new business
practice:
Now we always Tweet about our new coffees:
When @charliekkendo Tweets about us, it is disseminated to his over 900 followers
I created and maintain a Facebook “fan” page:
I use our fan page to disseminate information to and interact with
fans:
I created and maintain a Yelp business page:
Look! Afive-star review!
Examples of how I integrate promotions for Carillon Chocolates
into social media:
On Yelp
OnFacebook
On Twitter
I created and maintain our website, www.carillonchocolates.com
You can link to our Facebook, Twitter and Yelp pages from our website, integrating all components