How Espelho with only 200 odd followers trended on Twitter! (Secret revealed)

Espelho (Twitter handle: @EspelhoFashions) pulled out something that some of the big brands fail to do i.e. trend on Twitter with the brand name in the hashtag itself i.e. #EspelhoReflectsMe

Objective: To trend in Mumbai

Difficulty: Only 200 followers, Hashtag needs to have brand name in it i.e. Espelho

Strategy: Espelho was bang on and they only had one strategy in mind and that is to engage with fans.

Here’s how they ran the successful contest:

Introduction tweet:

Note: The contest started at 2:17pm (IST)

Replying & encouraging more tweets:

Tweeting with creative:

Continuously tweeting creatively:

Trends on Twitter:

In less than 3 hours Espelho generated 803 tweets

Now this is what you call a contest, also hats off to the owner of the brand Bhavik Dattani who understands fashion & social media both!