1
Social Media For Authors
Tyler HurstThe Write Stuff 2011
2
3
What’s your goal?
4
Ideas
• URL for your book or your name• Set up a blog• Write about things that pertain to book• Start an email newsletter
5
Who’s my story?
6
Ideas
• Post about where to buy the book• Promote other books• Promote other authors
7
Where is my story being told?
8
Ideas
• Track links (bit.ly)• Listen for your name or book title• Facebook fan page• Facebook interest group
9
How is my story being told?
10
Ideas
• Video trailers• Search.Twitter.com for related topics• Podcast
11
Why is my story being told?
12
Ideas
• Thank people for mentioning your book• Comment marketing• Google Blogsearch or AllTop
13
When is my story being told?
14
Ideas
• Write guest posts• Ask around for radio/TV contacts• Start a Meetup
15
First steps
• Buy a URL (Namecheap)• Buy hosting (Dreamhost)• Install WordPress• Create Twitter account• Create Facebook page• Write four posts
16
Second steps
• Feedburner• Twitterfeed (6am, 10am, 1pm & 7pm)• Editorial calendar (4-6 wks)• Stats (WP or Google)• Pictures (lots)
17
Post ideas
18
Staying relevant
• Blog 2-3 times per week• Tweet 7-10 times a day• Facebook post 3-7 times a day
19
If I get stuck?
20
Third steps
• Guest blogging• Twitter/Facebook sharing• Expert/niche status• Cross promotion• Big, shiny things
21
Creative block?
22
And for me
23
Responsibility