social media for authors at write stuff spring 2011 conference
DESCRIPTION
Props to Chris Brogan (http://www.chrisbrogan.com/author-social-media/) and Evo Terra for most of the ideas.TRANSCRIPT
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Social Media For Authors
Tyler HurstThe Write Stuff 2011
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What’s your goal?
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Ideas
• URL for your book or your name• Set up a blog• Write about things that pertain to book• Start an email newsletter
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Who’s my story?
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Ideas
• Post about where to buy the book• Promote other books• Promote other authors
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Where is my story being told?
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Ideas
• Track links (bit.ly)• Listen for your name or book title• Facebook fan page• Facebook interest group
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How is my story being told?
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Ideas
• Video trailers• Search.Twitter.com for related topics• Podcast
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Why is my story being told?
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Ideas
• Thank people for mentioning your book• Comment marketing• Google Blogsearch or AllTop
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When is my story being told?
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Ideas
• Write guest posts• Ask around for radio/TV contacts• Start a Meetup
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First steps
• Buy a URL (Namecheap)• Buy hosting (Dreamhost)• Install WordPress• Create Twitter account• Create Facebook page• Write four posts
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Second steps
• Feedburner• Twitterfeed (6am, 10am, 1pm & 7pm)• Editorial calendar (4-6 wks)• Stats (WP or Google)• Pictures (lots)
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Post ideas
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Staying relevant
• Blog 2-3 times per week• Tweet 7-10 times a day• Facebook post 3-7 times a day
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If I get stuck?
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Third steps
• Guest blogging• Twitter/Facebook sharing• Expert/niche status• Cross promotion• Big, shiny things
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Creative block?
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And for me
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Responsibility
