Download - Social media for B2B marketing
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Social media for B2B marketing
Sandra Wendland
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Social media sites for B2B
Why social media for B2B?
Social media is important for SEO. It’s a way to create backlinks
Facebook and Twitter have changed the way people read news and surf the
web.
New media allows direct communication and dialog with prospects, clients,
potential employees, freelancers, etc . No gatekeepers.
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% of B2B Marketers on Social Media
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Source
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Number of followers matter for SEO
SEO and social media http://moz.com/blog/your-guide-to-social-signals-for-
seo
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Social Media sites
Facebook https://www.facebook.com/clscommunication
Facebook is a good place to build an online community
Linkedin http://www.linkedin.com/company/cls-communication
The place for business contacts, recruiting employees and freelancers
Twitter https://twitter.com/CLSnews
News channel
Google+ https://plus.google.com/107852070949590603474
SEO benefits
Xing https://www.xing.com/companies/clscommunication
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More social media sites
Slideshare http://www.slideshare.net/clsnews
An easy way to distribute Powerpoint presentations on specialized topics
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Facebook is mainstream now
Mainstream = very useful for B2B
Top source of web traffic besides Google
"B2B search marketers need to consider leveraging Facebook for early-stage
awareness" http://buff.ly/IjEIrX
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CLS offers writing services
http://www.cls-writing.com/services/digital-online
http://www.cls-communication.com/en/services/writing-services
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