b2b social media marketing (ses singapore)
DESCRIPTION
This is the presentation I made at SES Singapore about the importance of social media in B2B marketing. My point of view is that social media is extremely important for B2B marketing (and even more relevant than for B2C) and I support this statement by answering 3 pertinent questionsTRANSCRIPT
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THE ROLE OF SOCIAL IN MARKETING
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B2B SOCIAL MEDIA
MARKETING
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SOCIAL MEDIA IS CRITICAL FOR
B2B MARKETING SUCCESS
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ANSWERING 3 QUESTIONS
IS THE CURRENT B2B SOCIAL LANDSCAPE
B2B MARKETING OBJECTIVES CAN SOCIAL MEDIA ACHIEVE
IS B2B DIFFERENT FROM B2C
WHAT
HOW
WHICH
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ANSWERING 3 QUESTIONS
IS THE CURRENT B2B SOCIAL LANDSCAPE WHAT
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B2B DECISION MAKERS ARE THE MOST ENGAGED SOCIAL MEDIA USERS ON THE
PLANET
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THEY ARE FAR MORE MOTIVATED BY SOCIAL ACTIVITIES
GlobalWebIndex, Oct 2011
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THEY ARE FAR MORE MOTIVATED BY SOCIAL ACTIVITIES
GlobalWebIndex, Oct 2011
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BUSINESS DECISION MAKERS ARE SIGNIFICANTLY MORE ACTIVE IN SOCIAL MEDIA
GlobalWebIndex, Oct 2011
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AND THEY CONTINUE TO GROW FASTER THAN THE AVERAGE USER
GlobalWebIndex, Oct 2011
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AND YES, FACEBOOK WORKS FOR B2B
GlobalWebIndex, Oct 2011
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MOST MARKETERS ARE FULLY ONBOARD
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BUDGET ALLOCATION FOR B2B SOCIAL MEDIA
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BUDGET ALLOCATION CORRELATES TO SALES
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THEIR SOCIAL MEDIA PRIORITIES ARE MAINLY BUSINESS DRIVEN
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USAGE VS EFFECTIVENESS
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ANSWERING 3 QUESTIONS
IS B2B DIFFERENT FROM B2C HOW
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SOCIAL MEDIA IS MORE RELEVANT
TO B2B MARKETING
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THE B2B BUYING PROCESS IS A COMPLEX ONE
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MUTIPLE INFLUENCERS INVOLVED IN DECISION
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A LONG SALES CYCLE
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BUSINESS PROFESSIONALS MUST LOWER THEIR PURCHASING RISKS
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ANSWERING 3 QUESTIONS
B2B MARKETING OBJECTIVES CAN SOCIAL MEDIA ACHIEVE WHICH
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TOP B2B SOCIAL MEDIA OBJECTIVES
DEMAND GENERATION
ESTABLISH THOUGHT LEADERSHIP
BRAND BUILDING
BUILD CUSTOMER LOYALTY
CROSS-SELLING / UP-SELLING
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A LOT OF IT REVOLVES AROUND CONTENT MARKETING
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THE CONSUMER JOURNEY
Awareness
Consideration
Conversion
Loyalty
Advocacy
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THE CONSUMER JOURNEY
Awareness
Consideration
Conversion
Loyalty
Advocacy
SEED NURTURING
LEAD NURTURING
OPPORTUNITY NURTURING
CUSTOMER NURTURING
DEVELOPING RELATIONSHIPS
BUILDING & MAINTAINIG
RELATIONSHIPS
SUPPORTING THE SALES
CYCLE
DEEPENING & EXPANDING CUSTOMER
RELATIONSHIPS
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THE CONSUMER JOURNEY
Awareness
Consideration
Conversion
Loyalty
Advocacy
SEED NURTURING
LEAD NURTURING
OPPORTUNITY NURTURING
CUSTOMER NURTURING
THOUGHT LEADERSHIP
BRAND BUILDING
DEMAND GENERATION
CUSTOMER LOYALTY
CROSS-SELL UP-SELL
DEVELOPING RELATIONSHIPS
BUILDING & MAINTAINIG
RELATIONSHIPS
SUPPORTING THE SALES
CYCLE
DEEPENING & EXPANDING CUSTOMER
RELATIONSHIPS
- WEBSITE TRAFFIC
- SEARCH RANKINGS
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SOCIAL MEDIA IS CRITICAL FOR
B2B MARKETING SUCCESS
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ANSWERING 3 QUESTIONS
B2B DECISION MAKERS ARE MORE SOCIAL
B2B MARKETERS ARE LEVERAGING ON SOCIAL MEDIA EFFECTIVELY
SOCIAL MEDIA PLAYS AN IMPORTANT ROLE IN THE REVENUE CYCLE
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WHAT ABOUT ROI?
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Thanks! [email protected] @intersphere www.youtube.com/proximityworldwide www.digitallabblogasia.com