Download - Social Media for Entrepreneurs
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Morgan Lewis
Venture Ready Series
#ventureready
Social Media for Entrepreneurs
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And Why is It Important to
Me?
What IS Social Networking / Social
Media?
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How Social Media Savvy are
You?
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Social Networking
The use of a dedicated Web site to
communicate informally with other
members of the site, by posting
messages, photographs, etc.
The people you are connected to
(social network)
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Social Media
Interactive forms of media that allow users to
interact with and publish to each other
the tools and platforms people use to publish,
converse and share content online
a combination of sociology and Information
technology that allows people to publish their
own content and to establish business or
personal relationships
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How does social media help me with
being Venture Ready?
Build
Your
Brand
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How does social media help me with
being Venture Ready?
Build
Relationships
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How does social media help me with
being Venture Ready?
Develop
Concise
Messaging
Skills
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How does social media help me with
being Venture Ready?
Maximize
Your
Resources
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Goals
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There Might Not Be “Rules”
But There Are Some Dos &
Don’ts
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Do …
Have a plan that is integrated
with your marketing,
communications & sales
efforts
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Do …
Make sure you have
adequate resources to meet
your plan
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Do …
Know What Your Message Is
& Make Sure Everyone in
Your Company Knows What
It Is Too
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Do …
Your Research
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Don’t…
Assume you have to be
everywhere
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Don’t …
Be afraid of negativity
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Don’t…
Start and stop or be
inconsistent
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It All Comes Back to the 5
“W’s”
What, Where, Why, When & How
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What – are you trying to accomplish?
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Where – will you find the
people you are trying to
reach?
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Why – are you utilizing
social media?
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When – do you push out
information and when do
you listen?
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How – will you measure
whether or not you have
been successful?
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A Bonus “W”
Who – are you trying to
reach?
Who – in your organization
would be responsible for
handling your social media?
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Ways to use social media
Announcements
Feedback
Customer Service
Share your experiences / humanize the
company
Build Community / Brand Advocates
Promotions
Demonstrate your expertise
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Share information
Make connections
Get introductions
Join Groups
Use the Question/Answer & Discussion
features to show your expertise
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Blogs
Announcements
Feedback
Customer Service
Insight into your company culture
Share your experiences –
storytelling helps build fans who
become brand advocates
Demonstrate your expertise
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Email Marketing
Direct mail for the 21st Century
Share information
Solicit feedback
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I’ve Got Accounts / Friends /
Followers / Readers – Now
What??
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Calls to Action
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All social media efforts should have one
of these final goals – Build your
business, increase sales and/or drive
traffic to your website
Calls to Action
Send them to your website
Direct a particular action
Encourage them to share
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Monitoring
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Questions …
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How Social Media Savvy are
You?
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Gloria Bell
@gloriabell
http://www.slideshare.net/gloriabell