Creating a Social Media Strategy for Interior Design Professionals
Denver Merchandise MartMonday, March 7, 2011
Kim Mears mears:CONSULTING
a digital marketing agency
Social Media has completely changed the way we communicate with our
colleagues & clients
Today’s Marketing Myths
If I shout loud enough they will listen
Build it and they will come
“I have 20 years of experience, don’t they KNOW that?”
How Do Clients Find You?
Almighty Google
Find a Niche? Become an Expert
Warm & Cozy Rustic Modern Interior
Design
LinkedIn, the Virtual Business Card
LinkedIn Profile
Linkedin Applications
Linkedin = Professional Development
How are you connected?
How are you connected Part 2
(Letters of) Recommendation
Business Promotion
• 500+ million users
• More than 900,000 local businesses have active Fan Pages on Facebook
• The fastest growing demographic on Facebook is women 45-55 years old.
Facebook = Community
Facebook = Professional Development
Facebook = Clients
Twitter? Really?... REALLY!
Twitter for Research
Twitter for Trends
What’s Coming/What’s Here?
o Geo-tagging or Geo-location- Foursquare, Facebook Places
o Mobile Computing- 59% of adults now access the internet
wirelesslyusing a laptop or cell phone
o Photo and Video Sharing- YouTube is #2 behind Google as the world’slargest search engine
Next Steps?
o Take the plunge...o Create a strategy – what is your niche,
who do you want to reach, why?o Get help if you need it!
THANK YOU!
Kim MearsMears Consulting, LLC303.564.0494www.mearsconsulting.comfacebook.com/mearsconsultingtwitter.com/kimontheflylinkedin.com/in/kimhughesmears
