social media for interior design professionals
DESCRIPTION
Social Media Presentation for Interior Design professionals at the Denver Merchandise Mart.Leveraging social media for professional development, networking, lead generation, research and connecting to clients and community.TRANSCRIPT
Creating a Social Media Strategy for Interior Design Professionals
Denver Merchandise MartMonday, March 7, 2011
Kim Mears mears:CONSULTING
a digital marketing agency
Social Media has completely changed the way we communicate with our
colleagues & clients
Today’s Marketing Myths
If I shout loud enough they will listen
Build it and they will come
“I have 20 years of experience, don’t they KNOW that?”
How Do Clients Find You?
Almighty Google
Find a Niche? Become an Expert
Warm & Cozy Rustic Modern Interior
Design
LinkedIn, the Virtual Business Card
LinkedIn Profile
Linkedin Applications
Linkedin = Professional Development
How are you connected?
How are you connected Part 2
(Letters of) Recommendation
Business Promotion
• 500+ million users
• More than 900,000 local businesses have active Fan Pages on Facebook
• The fastest growing demographic on Facebook is women 45-55 years old.
Facebook = Community
Facebook = Professional Development
Facebook = Clients
Twitter? Really?... REALLY!
Twitter for Research
Twitter for Trends
What’s Coming/What’s Here?
o Geo-tagging or Geo-location- Foursquare, Facebook Places
o Mobile Computing- 59% of adults now access the internet
wirelesslyusing a laptop or cell phone
o Photo and Video Sharing- YouTube is #2 behind Google as the world’slargest search engine
Next Steps?
o Take the plunge...o Create a strategy – what is your niche,
who do you want to reach, why?o Get help if you need it!
THANK YOU!
Kim MearsMears Consulting, LLC303.564.0494www.mearsconsulting.comfacebook.com/mearsconsultingtwitter.com/kimontheflylinkedin.com/in/kimhughesmears