Download - Social Media for Local Government
MISSOURI CITY CLERKS AND FINANCE OFFICERS
ANNUAL CONFERENCELODGE OF THE FOUR SEASONS
LAKE OF OZARKSMARCH 9, 2010
Local Government and Social Media
Agenda2
Introduction
Simple understanding of social media
Some “social media” you should know about
What it is
Why it’s important
What local governments are doing (Laboratories of Democracy)
So what to do next?
George LiyeosCity of Rock Hill
George LiyeosCity of Rock Hill
3
Introduction
Social network and blogging sites are now the most popular activity on the internet – ahead of email.(Social Media Revolution Video)
http://www.youtube.com/watch?v=sIFYPQjYhv8
Nielsen, Global Faces & Networked Places, 2009
4
“The staggering increase in the amount of time people are spending on these sites is changing the way people spend
their time online and has ramifications for how people behave, share and interact within their normal daily
lives.” (Sense of Community)
5
Nielsen, Global Faces & Networked Places, 2009
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“Social” is a fancy word for conversations happening online that may be extremely important
or not so important ?i.e.
(Amber Alert for a missing child) (Political demonstration in Iran)
(I am @ the MOCCFOA @ The Lake)
(My 6year old just lost another tooth) etc..
Social Media is changing how we see: Democracy Networking “The Public” Brands Information Recruiting Collaboration Innovation News Credibility Resources Transparency
Critics Customer Service Crisis Management Organization Celebrity Elections Influencers Peer groups “Professionals” Websites Open Source Research
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Over 200 million people (even elected officials) use Facebook everyday to keep up with Friends, family, co-workers, and constituents along with uploading photos, sharing links and videos (Mafia
Wars or Farmville?)
Nielsen, Global Faces & Networked Places, 2009
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WHAT IS IT?
Social network where you create a profile and share. Think of it like your own webpage
WHY IS IT IMPORTANT?
• Facebook has the highest average time per visitor amongst the 75 most popular brands online worldwide
• Fastest Growing Demographic– with women aged 55+
• If you need a little help getting started ask a friend
• Women are the best communicators in this medium
Nielsen, Global Faces & Networked Places, 2009
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City of Rock HillCity of Rock Hill
BECOME A FAN OF YOUR CITY AND OTHERS!
60 Fans LINK
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For Local Government
University City University City
Just got started last month 141 Fans with a lot of KIDS LINK
Twitter had 23MM unique visitors in July 2009 (Inventor Tim Dorsey from St. Louis)
That’s a 949.64% increase in one year’s time.
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WHAT IS IT?
Social network where users post 140 character statements
WHY IS IT IMPORTANT?
It’s become mainstream and is being used by marketers, news outlets, politicians, celebrities, consumers, and maybe even your boss.
Quickly becoming a new way to search for “BREAKING NEWS”
If you want to know what is going on in Jefferson City?????
It provides teasers with hyperlinks to items of interest (ADD readers).
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Chesterfield PoliceChesterfield Police Department of Homeland SecurityDepartment of Homeland Security
Public Safety 743 followers LINK
National Safety 7,250 followers LINK
13
For Local Government
LinkedIn adds 1 million new users every 17 days. Used most often on the West and East Coasts and all over the world.
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WHAT IS IT?
Professional social network, like online resume
WHY IS IT IMPORTANT?
Check out the slide share and reading list applications
Has over 35 million profiles.
Linkedin is being used in a number of different ways: recruiting, virtual organization, networking, credibility etc.
15
MOCCFOAMOCCFOA CITY CLERKS CITY CLERKS
Over 20,000 City Clerks listed on LinkedIn (Jennifer Yackley?)
LINK
2 results for Missouri City Clerks and Finance Officers Assocation
LINK
16
For Local Government
Nearly 5.5 billion videos are watched on YouTube every month and 3.6
billion photos have been uploaded to Flicker, as of June 2009.
Rich Media
Nielsen Online, May 2009, June 2009
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Rich Media
WHAT IS IT?
Video & photo sharing sites
WHY IS IT IMPORTANT?
Every minute, ten hours of video is uploaded to YouTube.
Most photos and videos are not professionally done, but influencing pop culture in mass
Sites like Flickr and YouTube are often used in blogs, allowing users to bring in photos and videos uploaded on these sites to their blogs
New technologies like the iPhone 3GS and mini camcorders are making it easier than ever for anyone to shoot, edit, and post videos.
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Cape Girardeau Fire DepartmentCape Girardeau Fire Department
Federal Bureau of InvestigationFederal Bureau of Investigation
Live Burn Demonstration showing the difference between the effectiveness of Sprinklers versus a Fire Hose in combating a typical house fire
LINK
Educational and “inside” 641 subscribers with over 30K
views LINK
19
For Local Government
Wikipedia is the 7th most visited website in the world. Of the top
10, it’s the only non-profit.
Wikipedia
Alexa, Top 500 Global Websites, August 2009
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Wikipedia
WHAT IS IT?
Collaborative definition
WHY IS IT IMPORTANT?
Wikis seek to involve the visitor in an ongoing process of creation and collaboration that constantly changes the Web site landscape.
Since its creation in 2001, Wikipedia has grown into the world’s largest reference website, attracting at least 684 million visitors yearly.
In April 2007 the Pew Internet and American Life project found that one third of US Internet users consulted Wikipedia.
21
Liberty, MissouriLiberty, Missouri Troy, MissouriTroy, Missouri
All things about the city
The 1st bank robbery in broad day light in the U.S. was allegedly done by?
LINK
A Wiki is any collaborative environment (Facts?)
What is the nickname of the Mayor of Troy?
LINK
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For Local Government
Feedback
WHAT IS IT?
Users organizing, sharing, rating, commenting and ranking
WHY IS IT IMPORTANT?
Rankings, ratings, comments, “most purchased”, “highest rated” are all becoming contributors to the consumption of information
Social bookmarking like Digg and Del.icio.us allow users to share content that they find interesting.
“Social Shopping” is a term that’s ever evolving to try to harness the power of word-of-mouth endorsements online.
A natural extension then becomes the conversations about your product/ company/ city happening out in the web contributing to shaping the story.
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STLToday.comSTLToday.com City of SpringfieldCity of Springfield
Has share features and comments
RECENTLY had problems for all of the comments.
LINK
Multiple sharing and social links
Great across the board – Email, Nixle, Twitter, Facebook, RSS feed
LINK
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For Local Government
"Social" Pros"Social" Pros “Social” Cons“Social” Cons
Another way to disseminate information
Easy way to get feedback
Diffuse issues
Keeping up with human behavior changes
Democratic (Obama Campaign)
Learning curve
Commitment
Resource allocation
Yes, there are idiots (Hecklers Veto)
Legal and liability implications
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1. Listen and learn (Dale Carnegie)
2. Have a purpose
3. Keep content fresh and relevant
4. Be open to dialogue
5. Be honest and maintain transparency
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Guiding Principles
6. Integrate both on and offline
7. Measure
8. Build relationships and conversations
9. Be flexible
10.Try, try again
1. Start learning the tools
2. Start listening to what people are saying
3. What’s your purpose for social?
4. Make a commitment
5. Develop a “Social Media Policy” that looks forward (handout)
6. Develop “Rules of Engagement” for Elected Officials (handout)
27
What do I do next?
GEORGE [email protected]
http://www.rockhillmo.net/Administration.aspx
WITH LINKS TO TWITTER AND FACEBOOK
YOU CAN ALSO FIND ME ON LINKEDIN
http://www.linkedin.com/profile?viewProfile=&key=13100236&locale=en_US&trk=tab_pro
GOOD LUCK WITHTHE FUTURE & THANKS!
