Download - Social Media For Small Business
Welcome to Social Media for Small Business!
Presented by Kim Yuhl,creator of secretsofbetterbusiness.com
Who Am I?
• Wife & Mom• Small Business Owner• Passionate About Social• Blogger• Coach, Mentor, Advisor• Martini Drinker• World Traveler!
• kimyuhl.com• secretsofbetterbusiness.com• twomartinilunch.com
ABOUT THIS COURSE
• Get The Book!
• Facebook• Pinterest• Twitter• Instagram
The goal of this course is to inspire you to tell your story differently!
STOP DOING THESE THINGS RIGHT NOW!
• Stop asking for a share, like, RT, pin or comment.
• Stop sharing non-branded photos.
• Stop sharing non-branded photos.
• Stop posting without a link to your site, sales page or other content.
Facebook Is It!
• A Picture Platform
• It Has Virality
FACEBOOK POSTING GUIDELINES
• Shorter copy is better.
• Enhance your photo with text.
• Make sure your logo is visible.
RED BULL
• Great Example
• Short Video
• Hashtag #NSFW
• Branding
DOMINO’S PIZZA
• Hashtag Brilliance
• Short Video
• Link to Site?
• Fun & Creative
PEPSI
• Party, where?
• Boring
• No CTA
• No link
DORITOS
• Yeah for a link
• Good image
• Text is too long
• Doritos logo?
LATE FOR THE TRAIN
• Include logo
• Link to website
• Answer the question
Tip: Asking questions in a way that you and your team can answer, will help drive engagement.
• Mostly Female; Buyer's Mentality
• Get Your Money's Worth
• THE Place to Do Business
PINTEREST POSTING GUIDELINES
• The taller the picture, the better.
• Showcase your product or service in day to day life with other complimentary products.
• Always include a link and when appropriate, also include a price.
• Create boards with clever titles.
LOWE’S
• Great Ideas
• Logo?
• Colorful
• Link - Yeah!
• Cross-Promote
KRAFT
• Great idea, implemented poorly
• Image is too small
• The link takes you nowhere
• Logo, please
SEPHORA
• Great use of current trends
• Perfect use of link
• Branding and Hashtag?
• Awesome image
• Monitor your activity
KRISPY KREME
• Home run but for one thing …
• A LINK!
• Great branding
• Fun Image
Today's Version of the Water Cooler Conversation
You Will Want to Listen Here!
TWITTER POSTING GUIDELINES
• Use hashtag trends to create creative tweets.
• Use memorable hashtags.
• Be real, be a person.
• Attach images directly.
• It's important to keep it short and sweet.
STARBUCKS
• Great customer service
• Engage often
• They listen
• Clever hashtag
JEFF BULLAS
• Distribution
• No or little engagement
• No response to a direct question
NORDSTROM
• Awesome feed
• Monitoring and responding
• Includes photo
• short text, hashtags and links
• Value and authentic - love it.
CELEBRITY BRAGGING
• Don’t do it!
• If you wouldn’t say it to someone at a party, don’t say it on Twitter.
HAVE A PURPOSE
• Is it providing value to them or you?
• Generic to the masses generalizations don’t work
• Provides A Lot of Value
• More Authentic
• Hashtag Heaven
INSTAGRAM POSTING GUIDELINES
• Use artsy, creative images.
• Telling your story in a fun, youthful way.
• Over hashtag with creative, specific hashtags
SHERWIN WILLIAMS
• Bright, creative and fun image
• Some branding, want more
• Great hashtags
• Engagement
Tip: Upload a vintage image on Thursdays that fall into the #throwback category.
GAP
• Another great image
• Fun and youthful image
• Awesome branding
• Only one hashtag
• Asked a question
Charity Water
• Fantastic Image
• Who’s it from?
• No hashtags :-(
WILDFLOWER BREAD CO.
• Overall a great feed
• Not the best image
• Orange people = bad
• No branding
• No hashtags
• No fun
WRAPPING UP
• The importance of good photos that include branding.
• The need for links to your website or sales page.
• That wit and creativity will get you noticed.
• It’s important to belong to the community rather than just visit every now and then.
You can reach me at: [email protected]
!
Interested in more free live trainings? I announce them in my weekly newsletter. Go to kimyuhl.com/get-boost/ to sign up.
!This course is part of The Secrets of Better Business Education Series -
designed to help small business owners work smarter and live better. secretsofbetterbusiness.com
QUESTIONS?