Welcome to Social Media for Small Business!

Presented by Kim Yuhl,creator of secretsofbetterbusiness.com

Who Am I?

• Wife & Mom• Small Business Owner• Passionate About Social• Blogger• Coach, Mentor, Advisor• Martini Drinker• World Traveler!

• kimyuhl.com• secretsofbetterbusiness.com• twomartinilunch.com

ABOUT THIS COURSE

• Get The Book!

• Facebook• Pinterest• Twitter• Instagram

The goal of this course is to inspire you to tell your story differently!

STOP DOING THESE THINGS RIGHT NOW!

• Stop asking for a share, like, RT, pin or comment.

• Stop sharing non-branded photos.

• Stop sharing non-branded photos.

• Stop posting without a link to your site, sales page or other content.

Facebook Is It!

• A Picture Platform

• It Has Virality

FACEBOOK POSTING GUIDELINES

• Shorter copy is better.

• Enhance your photo with text.

• Make sure your logo is visible.

RED BULL

• Great Example

• Short Video

• Hashtag #NSFW

• Branding

DOMINO’S PIZZA

• Hashtag Brilliance

• Short Video

• Link to Site?

• Fun & Creative

PEPSI

• Party, where?

• Boring

• No CTA

• No link

DORITOS

• Yeah for a link

• Good image

• Text is too long

• Doritos logo?

LATE FOR THE TRAIN

• Include logo

• Link to website

• Answer the question

Tip: Asking questions in a way that you and your team can answer, will help drive engagement.

• Mostly Female; Buyer's Mentality

• Get Your Money's Worth

• THE Place to Do Business

PINTEREST POSTING GUIDELINES

• The taller the picture, the better.

• Showcase your product or service in day to day life with other complimentary products.

• Always include a link and when appropriate, also include a price.

• Create boards with clever titles.

LOWE’S

• Great Ideas

• Logo?

• Colorful

• Link - Yeah!

• Cross-Promote

KRAFT

• Great idea, implemented poorly

• Image is too small

• The link takes you nowhere

• Logo, please

SEPHORA

• Great use of current trends

• Perfect use of link

• Branding and Hashtag?

• Awesome image

• Monitor your activity

KRISPY KREME

• Home run but for one thing …

• A LINK!

• Great branding

• Fun Image

Today's Version of the Water Cooler Conversation

You Will Want to Listen Here!

TWITTER POSTING GUIDELINES

• Use hashtag trends to create creative tweets.

• Use memorable hashtags.

• Be real, be a person.

• Attach images directly.

• It's important to keep it short and sweet.

STARBUCKS

• Great customer service

• Engage often

• They listen

• Clever hashtag

JEFF BULLAS

• Distribution

• No or little engagement

• No response to a direct question

NORDSTROM

• Awesome feed

• Monitoring and responding

• Includes photo

• short text, hashtags and links

• Value and authentic - love it.

CELEBRITY BRAGGING

• Don’t do it!

• If you wouldn’t say it to someone at a party, don’t say it on Twitter.

HAVE A PURPOSE

• Is it providing value to them or you?

• Generic to the masses generalizations don’t work

• Provides A Lot of Value

• More Authentic

• Hashtag Heaven

INSTAGRAM POSTING GUIDELINES

• Use artsy, creative images.

• Telling your story in a fun, youthful way.

• Over hashtag with creative, specific hashtags

SHERWIN WILLIAMS

• Bright, creative and fun image

• Some branding, want more

• Great hashtags

• Engagement

Tip: Upload a vintage image on Thursdays that fall into the #throwback category.

GAP

• Another great image

• Fun and youthful image

• Awesome branding

• Only one hashtag

• Asked a question

Charity Water

• Fantastic Image

• Who’s it from?

• No hashtags :-(

WILDFLOWER BREAD CO.

• Overall a great feed

• Not the best image

• Orange people = bad

• No branding

• No hashtags

• No fun

WRAPPING UP

• The importance of good photos that include branding.

• The need for links to your website or sales page.

• That wit and creativity will get you noticed.

• It’s important to belong to the community rather than just visit every now and then.

You can reach me at: kim@kimyuhl.com

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Interested in more free live trainings? I announce them in my weekly newsletter. Go to kimyuhl.com/get-boost/ to sign up.

!This course is part of The Secrets of Better Business Education Series -

designed to help small business owners work smarter and live better. secretsofbetterbusiness.com

QUESTIONS?