Download - Social Media for the Writer
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Social Media for the Writer
© 2011 Social Strand Media
Tracy Sestili is CEO and founder of Social Strand Media, a social media strategy firm.
She helps companies develop strategic brand platforms and social media strategies that drive constituent engagement and business growth, with a focus on engaging in social media with minimal time, money and resources.
Find her on Twitter @tracysestili Find her on Facebook at facebook.com/tracysestiliConnect with her on LinkedIn at linkedin.com/in/tracysestiliFollow Social Strand on LinkedIn at linkedin.com/company/social-strand-media
About the presenter
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Overview
•Your story/blog/book•How to market your content with social
media•Make it easy to share your content on
social media•Blogging
▫3 Rules▫Getting your blog found
•Promoting your book
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You have a story to tell…
• Blog• Essay• Short Story• Book/Memoir• Manual• White paper
…and you want to promote it
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Ask yourself…
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Who is your audience?
Where do they consume your type of writing?
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How do people read your writing?
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How do they share content?
•Goodreads•LinkedIn•Facebook•Twitter•StumbleUpon•Amazon reviews•Email•Blogger comments
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Do you make it easy for them to share your content?
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Make it Easy To Share on Facebook
Great idea!
Poorly executed.
http://www.facebook.com/username
URLs should be short and sweet, easy to remember.
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Make it Easy to Share Everywhere
• Shorten your links• Customize your links• Share those links
elsewhere• Track & measure clicks
Use Bit.ly to
Speaking of..
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Speaking of Email…
•Add it to your email signature•Add links when possible•Promote
Jane RowanAuthor of The River of ForgettingConnect on Facebook | Follow on Twitter[Insert promo here. Win signed copy. $5 off.
etc]
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Who should blog? 3 Rules of Blogging
Time commitment
Passionate about topic
Like to write1
3
2
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Why Blog?
•You wrote a book – why blog?▫To promote it.▫Make you more approachable/more human
MORE
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Do you need a blog?
You already have a website for your book, do you need a blog?
• Yes, blogs boost search engine optimization (SEO) for your website.
• Find you & your topic easier.
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Getting readers to your blog
•I only have a blog, how do I get readers there?▫By promoting on other outlets like LinkedIn,
Stumble Upon, & Goodreads.
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Getting Your Blog Found
•Enable easy process to update your blog frequently
•Capture email from audience & RSS subscribers
•Link to others blogs, they will return the favor
•Include keyword rich content
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Promoting your book
•Use promotions (bonus gifts) with deadlines.▫Free eBooks, webinars, discounts on
products, music , etc. (related to your topic)
▫Ex: Receive 25% off Jane Doe’s Coaching services if you order by x date
•Solicit blogs, newsletters and local companies to help you promote your book
•Ask to do a reading at a local book store, church or library for free
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Questions?Contact me via Twitter
@tracysestili@socialstrand