Download - Social Media Giant
Geoff
Livingston
SOCIAL MEDIA GIANT
Presentation By:
Samah Al Momen & Malika Bennett
April 14, 2012
Who is
Geoff ?
Author, Blogger, Marketing Strategist,
Public Speaker Photographer
Former Journalist
.
Geoff helps mindful companies and nonprofits achieve social change.
Geoff brings people together, virtually and physically to affect change and achieve higher knowledge.
Education
BA in Literature American University, D.C
MA in CommunicationGeorgetown University
Fundraising
Geoff organized the first Give to the Max Day: Greater Washington in 2011.
This event raised over $2 million for more than 1000 nonprofits using online media tools.
He is the Vice President of Razoo, online fundraising community.
BooksGeoff’s award-winning book on new media: Now is Gone was released in 2007. The book was cited by the Wall Street Journal as a “valuable resource for social media.”
The follow up, Welcome to the Fifth Estate, was released in the spring of 2011.
He also co-authored Marketing in the Round with Gini Dietrich. The book is expected to be released in May 2012.
Blogs
He blogs prolifically about nonprofits on Inspire Generosity and Mashable and social media on his eponymous blog.
He Blogs on social media strategies
branding, cause marketing, social good, nonprofits.
Professionally, he has advised:
AT&T
Ford
PayPal
Procter and Gamble
Razoo
United Way of America
and many others
Clients
“I make people famous.”-Geoff Livingston
WhatGeoff Likes AboutSocial Media
“…you can get through the middle man which is newspaper or advertisement and speak directly to your stakeholders.”
-Geoff Livingston
Geoff & Social Media
Geoff’s 4 Social Media Strategies
For Nonprofits1. Participating with People This strategy focuses on creatingreal dialogue with yourstakeholders. Think Zappos.
2. Serving with Content This strategy focuses on using valuable and interesting content to attract and retain fans. (Welcome to the Fifth Estate)
Geoff’s 4 Social Media Strategies
For Nonprofits (Cont’d)3. Engage Influencers – This strategy focuses on leveraging real connections you might have with “influencers”.
4. Empowerment – This strategy focuses on empowering your fans to create and share their own content. . (Welcome to the Fifth Estate)
The BuzzDubbed a “local blogging guru” -- Washington Post
"Round up the troops and knock down the silos! Gini Dietrich and Geoff Livingston deliver a practical playbook for leaders who want to solve the challenges and unleash the value of integrated marketing communications to drive bottom-line results.“
--Scott Farrell, president, Global Corporate Communications
(Review for Marketing in the Ground, Coming May 2012)
Upcoming ProjectsConsulting exclusively with Razoo in 2012.-Twive & Receive Fundraising Campaign, June 14, 2012
Performing Speaking Engagements.
Conducting “Marketing in the Round” Training with Co-Author Gini Dietrich (May-July 2012).
-5 City Tour to include Chicago, Boston, New York, Washington, DC and Kansas City.
Contact InfoWebsite/Blog: www. geofflivingston.com/
Twitter: @geoffliving
LinkedInhttp://www.linkedin.com/in/geoffliving
Mashablewww.mashable.com/author/geoff-livingston