Geoff

Livingston

SOCIAL MEDIA GIANT

Presentation By:

Samah Al Momen & Malika Bennett

April 14, 2012

Who is

Geoff ?

Author, Blogger, Marketing Strategist,

Public Speaker Photographer

Former Journalist

.

Geoff helps mindful companies and nonprofits achieve social change.

Geoff brings people together, virtually and physically to affect change and achieve higher knowledge.

Education

BA in Literature American University, D.C

MA in CommunicationGeorgetown University

Fundraising

Geoff organized the first Give to the Max Day: Greater Washington in 2011.

This event raised over $2 million for more than 1000 nonprofits using online media tools.

He is the Vice President of Razoo, online fundraising community.

BooksGeoff’s award-winning book on new media: Now is Gone was released in 2007. The book was cited by the Wall Street Journal as a “valuable resource for social media.”

The follow up, Welcome to the Fifth Estate, was released in the spring of 2011.

He also co-authored Marketing in the Round with Gini Dietrich. The book is expected to be released in May 2012.

Blogs

He blogs prolifically about nonprofits on Inspire Generosity and Mashable and social media on his eponymous blog.

He Blogs on social media strategies

branding, cause marketing, social good, nonprofits.

Professionally, he has advised:

AT&T

Ford

Google

PayPal

Procter and Gamble

Razoo

United Way of America

and many others

Clients

“I make people famous.”-Geoff Livingston

WhatGeoff Likes AboutSocial Media

“…you can get through the middle man which is newspaper or advertisement and speak directly to your stakeholders.”

-Geoff Livingston

Geoff & Social Media

Geoff’s 4 Social Media Strategies

For Nonprofits1. Participating with People This strategy focuses on creatingreal dialogue with yourstakeholders. Think Zappos.

2. Serving with Content This strategy focuses on using valuable and interesting content to attract and retain fans. (Welcome to the Fifth Estate)

Geoff’s 4 Social Media Strategies

For Nonprofits (Cont’d)3. Engage Influencers – This strategy focuses on leveraging real connections you might have with “influencers”.

4. Empowerment – This strategy focuses on empowering your fans to create and share their own content. . (Welcome to the Fifth Estate)

The BuzzDubbed a “local blogging guru” -- Washington Post

"Round up the troops and knock down the silos! Gini Dietrich and Geoff Livingston deliver a practical playbook for leaders who want to solve the challenges and unleash the value of integrated marketing communications to drive bottom-line results.“

--Scott Farrell, president, Global Corporate Communications

(Review for Marketing in the Ground, Coming May 2012)

Upcoming ProjectsConsulting exclusively with Razoo in 2012.-Twive & Receive Fundraising Campaign, June 14, 2012

Performing Speaking Engagements.

Conducting “Marketing in the Round” Training with Co-Author Gini Dietrich (May-July 2012).

-5 City Tour to include Chicago, Boston, New York, Washington, DC and Kansas City.

Contact InfoWebsite/Blog: www. geofflivingston.com/

Twitter: @geoffliving

LinkedInhttp://www.linkedin.com/in/geoffliving

Mashablewww.mashable.com/author/geoff-livingston