Social Media in Financial Social Media in Financial Services – January 2010Services – January 2010
Alan StevensAlan StevensThe Media CoachThe Media Coach
Successful online PR strategies for IFAs and
financial brands
Alan Stevens, MediaCoach
www.mediacoach.co.uk
MediaCoach
Or....
How to market yourself around 24,000,000 times a year for a spend of.....
This much each week
Alan’s Social Media Rule 1
If you can’t get on the media, make your own media
How to make your own media
Social Media
• Blogs, Flickr (magazines)
• Ezines (newspapers)
• Podcasts (radio shows)
• Videos (TV shows)
• Social Networks
Internet Radio
How to produce an Internet Radio Show
Step-by-step guide at:
www.alanstevens.net/podcasting.htm
Video
How to create an Internet TV Show
• Capture the clips (Creative Vado, Flip)
• Edit the clips, dub voice and music (Windows Movie Maker)
• Save as a YouTube compatible file
• Upload to YouTube
• Tell the world
Social Networking
What sites are you on?
Finance companies using social media successfully
Ernst & Young - careers
Wells Fargo – blogs/second life
Fidelity – audio podcasts
Quicken – Picture sharing
Intuit – Tax Wiki
Twitter – what can you learn?
• Prototyping
• Floating ideas
• Customer feedback
• Making choices
• Getting ideas from customers
Alan’s Rules for Twitter
• Be polite
• Be helpful
• Don’t over-market yourself
• Engage in conversation
• Have a picture, bio and landing page
Social media case studies (1)
• First Direct
Social media case studies (2)
• First Direct
• Ford
Social media case studies (3)
• First Direct
• Ford
• Shaquille O’Neal
Putting it all togetherViews Timing Total Yearly
Cost (Pounds)
Ezine 13,000 weekly 650,000 160
Radio Show
12,000 weekly 600,000 84
Blog 3,000 150/yr 450,000 Nil
Twitter 4,300 5,000/yr 21,500,000 Nil
TV Show 20,000 12/yr 240,000 Nil
My Marketing budget
244 pounds per year
My Marketing reach
• Approx. 24 Million viewings per year
• PLUS TV, Radio, Articles, Other Social Networks (Facebook, LinkedIn etc)
What’s the message?
How to get more business
• Think like a reporter
• Act like a reporter
• And....
• Seize the moment
Thanks for listening
Alan StevensThe MediaCoach
www.mediacoach.co.uk020 8220 6919 Skype :mediacoachTwitter : mediacoach